Presentation by Prof Lingam and David Doherty at the Food & Hypersensitivity Summit, London, 6 July 2016. https://mhealthinsight.com/2016/05/19/foodallergy/

1. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
“mHealth & Allergies”
The EuroSciCon Food Allergy
& Hypersensitivity Summit
Millenium Dome, London
6 July 2016

2. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Professor Sam Lingam
Consultant Paediatrician
Medical Director, Medical Express Clinic
117A Harley Street, London
Twitter.com/ProfLingam
http://www.twitter.com/SamLingam

3. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
http://www.twitter.com/mHealth
David Doherty
CoFounder
3G Doctor
Twitter.com/mHealth

4. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Does anyone know why every medicine box
has a “Summary of Product Characteristics”
Patient information leaflet inside it?

5. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016

6. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016

7. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016

8. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016

9. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016

10. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016

11. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016
TOO MUCH INFORMATION
Yeah... we didn't need to know that.

12. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016

13. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016
http://no-straight-lines.com

14. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
fails Patients & Carers in 2016

15. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

16. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

17. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

18. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

19. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

20. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

21. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

22. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

23. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

24. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

25. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

26. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Printed Patient information
Fails Patients & Carers in 2016

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Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
m is for Mobile: the newest mass media

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Food Allergy &
Hypersensitivity
Summit 2016
1st – mobile is personal
2nd – mobile is permanently carried
3rd – mobile is always on
4th – mobile has a built-in payment channel
5th – mobile is available at the point of creative impulse
6th – mobile is most accurate at measuring its audience
7th – only mobile can capture the social context of consumption
8th – only mobile can offer augmented reality
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
Unique attributes of Mobile as a Mass Media

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Food Allergy &
Hypersensitivity
Summit 2016
Mobile isn't a subset of the Internet
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
Landline phones
1.1B

30. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
PCs
(desktops+laptops
+netbooks+tablet PCs)
1.5B
Mobile isn't a subset of the Internet

31. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
TVs
2B
Mobile isn't a subset of the Internet

32. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
mobile subscriptions
7.1B
Mobile isn't a subset of the Internet

33. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
68%Say they check their phone
within 15 mins of waking up
Mobile isn't a subset of the Internet

34. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
We check our mobiles
a day
150
Mobile isn't a subset of the Internet

35. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
>>>
Mobile isn't a subset of the Internet

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Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2015/04/11/
Mobile has made it cheaper to distribute
quality health information than water

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Food Allergy &
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Summit 2016
http://mhealthinsight.com/2010/03/22/
2000-2010: The Nokia Decade

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Food Allergy &
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Summit 2016
http://mhealthinsight.com/2010/03/22/
2010-2020: The mHealth Decade

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Food Allergy &
Hypersensitivity
Summit 2016
https://mhealthinsight.com/2015/03/16/
Will iPhone become synonymous with mHealth?

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Food Allergy &
Hypersensitivity
Summit 2016
https://mhealthinsight.com/2015/03/16/
It's time to go Mobile First

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Food Allergy &
Hypersensitivity
Summit 2016
http://mHealthInsight.com/2009/11/10/
The global opportunity to go Mobile First
with Patient Information

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Food Allergy &
Hypersensitivity
Summit 2016
Try to imagine how the BornMobile
Generation would design Patient Information

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Food Allergy &
Hypersensitivity
Summit 2016
Try to imagine how the BornMobile
Generation would design Patient Information

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Food Allergy &
Hypersensitivity
Summit 2016
The BornMobile Generation presumes
Mummy can Facetime the GP

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Food Allergy &
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Summit 2016
Hands up if you've ever seen a
printed iPad manual?

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Food Allergy &
Hypersensitivity
Summit 2016
Hands up if you've ever seen a
printed iPad manual?

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Food Allergy &
Hypersensitivity
Summit 2016
Google “Dominos Pizza Easy Order”
Convenience is a new measure of Quality

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Food Allergy &
Hypersensitivity
Summit 2016
http://www.news-medical.net/news/20160418/How-will-IoT-impact-healthcare-An-interview-with-David-Doherty.aspx
The Internet is no longer
something that we click on

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Food Allergy &
Hypersensitivity
Summit 2016
http://mhealthinsight.com/2013/12/27/

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“...we see mHealth as one of the tools in fighting the spread of
diabetes & making the lives of people with diabetes better.
The key however is really ensuring that mHealth is embedded
within healthcare programmes. It’s not an optional
add on extra but it’s part of how we do good
healthcare with people who have diabetes...”
Petra Wilson, CEO
International Diabetes Federation
http://YouTube.com/watch?v=tocZ7s4F8nA

51. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Taking a Mobile First approach
transforms the Healthcare Experience

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Food Allergy &
Hypersensitivity
Summit 2016
Apple & Google think completely
differently about Health Records.
For them value comes from sharing.

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Food Allergy &
Hypersensitivity
Summit 2016
What would a Mobile First approach
to Patient information look like?

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Food Allergy &
Hypersensitivity
Summit 2016
http://www.symprove.com

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Food Allergy &
Hypersensitivity
Summit 2016
Taking a Medication needs to be
as easy as shopping with Zappos.com

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Food Allergy &
Hypersensitivity
Summit 2016
Engagement needs to be at least as easy as
scanning a label with your mobile

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Food Allergy &
Hypersensitivity
Summit 2016
http://www.tesco.com

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Food Allergy &
Hypersensitivity
Summit 2016
Key benefits of a Mobile First
approach to Medication info

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Food Allergy &
Hypersensitivity
Summit 2016
This is the world's biggest Clinical Trial
Recruitment & Participation Opportunity
https://www.youtube.com/watch?v=5CvvXXRrbVc

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Food Allergy &
Hypersensitivity
Summit 2016
Benefits of a Mobile First
approach to Medication info
http://www.alivecor.com/

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Food Allergy &
Hypersensitivity
Summit 2016
What's next once we
move beyond paper?
http://www.Apple.com/Health

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Food Allergy &
Hypersensitivity
Summit 2016
We will delight Patients & they will come to
expect an Interactive Personalised Mobile
experience with quality Foods & Medications.

63. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Please share and support this call to make
Mobile interactions an embedded
compulsory part of health packaging.

64. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Please copy this model and share it with the
executives at the brands prescribe.

65. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
Clinicians need to work with industry to make
Quality content that will help Patients get more
value from treatments and communicate the
difference between Drugs & Medicines.

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Food Allergy &
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Summit 2016
Mobile engagement will help Patients
discern the difference between
Medicines & Drugs

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Food Allergy &
Hypersensitivity
Summit 2016
A DRUG is something that is
pushed or sold to people
that harms them.

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Food Allergy &
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Summit 2016
A MEDICINE is a quality product that
registered Healthcare Professionals
prescribe to their Patients to help them.

69. #FoodAllergy
Food Allergy &
Hypersensitivity
Summit 2016
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@ProfLingam
@mHealth