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Tobacco Regulations Mobile  Texting Program  Sanjay J. Koyani / Senior Communications Advisor U.S. Food and Drug Administration Center for Tobacco Products [email_address] 301.796.9315
June ‘09: President Obama Signs the Tobacco Control Act
Educational Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-Touchpoint Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Pilot Program ,[object Object],[object Object],[object Object],Learn about new FDA tobacco regulations!
Mobile Content Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Quiz Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Recognition Example http://tinyurl.com/4rcne88   http://go.usa.gov/rh1
Why Use Recognition? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promote! Promote! Promote! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation Survey  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Findings ,[object Object],[object Object]

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2 si updated - stanford mobile presentation

Editor's Notes

  1. On June 22, ’09, President Obama signed The Family Smoking Prevention & Tobacco Control Act into law. It gives FDA the authority to regulate the manufacture, distribution, and marketing of tobacco products to protect public health. A key component was restricting tobacco and smokeless sales to youth via retail establishments.
  2. Our challenge was educating retailers with these new regulations Require proof of age to purchase tobacco products – the federal minimum age to purchase is 18  - Sec. 102 Require face-to-face sales, and limits vending machines and self-service displays  - Sec. 102 Ban the sale of packages of fewer than 20 cigarettes  - Sec. 102 Allow certain exemptions in adult-only facilities  - Sec. 102
  3. Key points: partnerships
  4. Plain language Customizable