Learn how their brands can introduce the “smart publishing” process to maximize resources and adapt new and existing content efficiently across channels.

1. How to Publish Smarter to
Amplify Your Content

2. About Arabella
Arabella Bowen - Vice President and Editor in Chief, Fodor's Travel
As Vice President, Editor in Chief at Fodor’s Travel, Bowen utilizes her extensive travel
knowledge to lead the respected brand’s content strategy across all formats, from
guidebooks to web to mobile apps. Under her stewardship, Fodor's website, blog and apps
have earned honors from the Society of American Travel Writers, The Webby Awards and
Wired Magazine. As Fodor's media spokesperson, Bowen has shared recommendations and
travel expertise with TODAY, CBS This Morning, CNN, USA Today, the New York Times, The
Wall Street Journal, Reuters, the Associated Press and more.

3. Session Overview
Editorial content is being shared across more channels than
ever before and each one has different demands—from copy
length to photo specs. Beyond assigning, editing and filing
stories, today’s content creators must now adapt their
content to suit social media, print, desktop, and mobile
audiences, among others.
Attendees will learn about the challenges of adapting
editorial content across these diverse channels and how the
Fodor’s Travel team has introduced smart publishing to
successfully amplify its content’s reach.
Publishers, content strategists and marketers will learn how
their brands can effectively utilize smart publishing to
maximize resources and adapt content efficiently.