this is the plan and notes from the focus group I carried out for my music video

1. >>>> FOCUS GROUP and TARGET AUDIENCE
To create a successful focus group
follow the following format...
Firstly, what are you trying to determine? Write this below:
I am trying to see if the idea I have in mind is similar to what the members of my focus group
see, it is also to see whether or not they have any ideas as to where I can film and what I can
do to make a better performance. I want to have the focus group tell me what sort of things
they would expect to see in a video to a song like that and what they wouldn’t see and I can
take both of them to make a creative music video.
Ok, now you need an introduction task that is FUN and PUNCHY. This must
QUICKLY get you some IMPORTANT information and keep the audience
awake! (e.g. What do you need to determine? Is there a quick way to go
through the first three points?) Write your idea’s below.
What I want to start with is to give the group three images of three
different bands and have them determine which one is the Punk Rock
band, I will then give them a little bit of time to evaluate the images and
tell me which one is the Punk Rock band and why and that way I can
think about costume and style and see what and audience would see as a
stereotypical Punk Rock band and I can work with it.
Remember one member of your team must make notes, use the back of this
handout to help. After you have gained the basic information now comes the
tough part - what sort of story would most appeal to them on Radio? What
types of story are there? Would they like a cliffhanger? Where would the titles
best be? Where would it be set? What props will you have? What do the
audience EXPECT from your drama? What else do you need to know? Write
idea’s of HOW you will gain this information from an audience that may be
difficult to control or please! Think about what your teachers might do!
I am going to play them the track and from this will ask them what they think and what sort
of things they would and wouldn’t expect to see in a video to a song like it. Then by telling
them the Narrative I will hopefully be able to gather what sort of things they see as strong
points of the video and weak points that I can work on. A main feature I want to ask about is
location which I forgot to look at in the questionnaire, as this is something I have been
having some trouble with so hopefully they will be able to give me some ideas.

2. >>>> FOCUS GROUP and TARGET AUDIENCE
THE FOCUS GROUP - NOTES
Opening Task:
Figured out the correct band
Facial hair
Ripped clothing
Dark clothes
Messy hair
Typical rock star style
Track:
Easy to listen to
Fast paced
Catchy
Would see the band playing
Stage performance
Having fun
Wouldn’t see fighting
Fighting Drug abuse
Romance
Narrative:
Like it
Good idea
Could add more locations but not too many
Adventurous
Good message behind it
Comedy aspect behind it
Location:
Needs to be a stage
Atrium may be a good place
Have to think it carefully
Atrium already well set up for it