1. >>>> FOCUS GROUP and TARGET AUDIENCE
To create a successful focus group
follow the following format...
Firstly, what are you trying to determine? Write this below:
We want to determine whether our target audience would actually enjoy watching our music video.
We also wanted to find out people’s opinions about the pop genre and what they would expect to see
in a video from the pop genre. Doing this focus group we also want peoples suggestions and
improvements for our music video.
Ok, now you need an introduction task that is FUN and PUNCHY. This must
QUICKLY get you some IMPORTANT information and keep the audience
awake! (e.g. What do you need to determine? Is there a quick way to go
through the first three points?) Write your idea’s below.
The most important things that we want to determine from our focus are:
Whether the target audience would enjoy our music video
If they like our idea, and find the plot interesting.
Whether the characters fit the part for our storyline and fit the pop genre.
Suggestions from our target audience on how to improve our video.
Remember one member of your team must make notes, use the back of this
handout to help. After you have gained the basic information now comes the
tough part - what sort of story would most appeal to them on Radio? What
types of story are there? Would they like a cliffhanger? Where would the titles
best be? Where would it be set? What props will you have? What do the
audience EXPECT from your drama? What else do you need to know? Write
idea’s of HOW you will gain this information from an audience that may be
difficult to control or please! Think about what your teachers might do!

2. >>>> FOCUS GROUP and TARGET AUDIENCE
Every member of your team will need this information for their scrapbook.
THE FOCUS GROUP - NOTES