1. >>>> FOCUS GROUP and TARGET AUDIENCE
To create a successful focus group
follow the following format...
Firstly, what are you trying to determine? Write this below:
Finding out whether our music video suits our target audience and
whether it actually appeals to them.
Ok, now you need an introduction task that is FUN and PUNCHY. This must
QUICKLY get you some IMPORTANT information and keep the audience
awake! (e.g. What do you need to determine? Is there a quick way to go
through the first three points?) Write your idea’s below.
A word associatoin game that describes the typical
conventions of a house/dance music video!
Remember one member of your team must make notes, use the back of this
handout to help. After you have gained the basic information now comes the
tough part - what sort of story would most appeal to them on Radio? What
types of story are there? Would they like a cliffhanger? Where would the titles
best be? Where would it be set? What props will you have? What do the
audience EXPECT from your drama? What else do you need to know? Write
idea’s of HOW you will gain this information from an audience that may be
difficult to control or please! Think about what your teachers might do!
To find out the most important ‘general’ information we may use a
show of hands to indicate a majority vote from our target audience.