The document provides guidance for conducting an effective focus group to gather feedback on a music video idea. It recommends determining the key things to learn from the focus group. The document suggests starting the focus group by playing the song to provide context and then asking questions to gather ideas on the narrative, locations, casting, props, and how to visually convey the artist. Notes from the sample focus group feedback indicate the participants responded positively to the controversial topic and suggested locations, casting, and props to help tell the story.

1. >>>> FOCUS GROUP and TARGET AUDIENCE
To create a successful focus group
follow the following format...
Firstly, what are you trying to determine? Write this below:
By conducting a focus group, this will help me determine whether my idea and narrative will appeal to
my chosen target audience which is young adults, females and teenagers. Furthermore, having a focus
group will help me gain more ideas about what they think I can add and what I can improve. Also, I
would like to know what conventions they think when they see a music video or listen to RnB.
Ok, now you need an introduction task that is FUN and PUNCHY. This must
QUICKLY get you some IMPORTANT information and keep the audience
awake! (e.g. What do you need to determine? Is there a quick way to go
through the first three points?) Write your idea’s below.
I am planning to start my focus group by letting the participants listen to the
song to give them a rough idea of what I want to accomplish and how they can
help by giving ideas of what they can imagine or any opinions that they may
have.
Remember one member of your team must make notes, use the back of this
handout to help. After you have gained the basic information now comes the
tough part - what sort of story would most appeal to them on Radio? What
types of story are there? Would they like a cliffhanger? Where would the titles
best be? Where would it be set? What props will you have? What do the
audience EXPECT from your drama? What else do you need to know? Write
idea’s of HOW you will gain this information from an audience that may be
difficult to control or please! Think about what your teachers might do!
Since I have been struggling with my pre-production planning, I will ask my focus group about
what they think of the narrative and about my chosen topic as it is sensitive and controversial. In
addition, I will ask their ideas and opinions about possible locations and ideal characteristics for the
casting. Also, I will try to gain more ideas on how I should show my artist with the use of props and
costume.

2. >>>> FOCUS GROUP and TARGET AUDIENCE
THE FOCUS GROUP - NOTES
Every member of your team will need this information for their scrapbook.
Location
Bedroom – Messy/dark to show secrecy and a masculine side
Casting
Contrast of 2 females
Feminine and Masculine – Girly, maybe blonde, revealing clothes?
Props – maybe wear a wig? To show the difference
Narrative
They liked the idea
Controversial
Interesting
It would appeal to teenagers
Romance/Relationship
Unconventional love