The focus group discussed various elements for a horror film trailer and poster/magazine. They agreed the protagonist should be a boy to fit the narrative about nightmares. For the poster, just the protagonist should be shown with the antagonist's shadow, while both could be on the magazine. Unconventional shots and focusing would show the filmmakers' auteur style. The house should be in a remote forest but not run down. Orchestral sound was suggested but atonal sound may fit better for the trailer. A shot after the title card could provide a final scare. Long shots work best for the poster and medium/long shots for the magazine. Finally, a dark or bedroom background fits the solitary tone.