The document discusses conducting audience research for an audience response video. It summarizes that the target audience is 15-25 year old students and manual workers interested in film, games, and technology. It then describes taking two audience samples, one of high school students and one with a mix of students and manual workers, to get a broader and more reliable response from the target demographic.

1. Audience Sample

2. • For my audience response video I had to
consider my audience research.
• In this research I found out that the target
audience for the productions were 15-25 year
old students and manual job workers who
were interested in film, computer
games, technology and social networking.
• It was vital that a sample of these people were
taken for an effective response to the
products.

3. Sample #1
• In this first sample I have chosen people from
my school, they are all aged 17 –
18, students, and have an interest in
technology and film.
• (primarily middle class backgrounds)

4. Sample #2
• My second sample includes people aged 17 –
20. There is a mixture of student and manual
job workers.
• (primarily lower class backgrounds)

5. Questionnaire #2
• A live response was not necessary since the
questions are not as subjective and open to
interpretation as questionnaire #1, therefore
the audience sample can respond to it in text.

6. Purpose
• Taking two samples allows me to get a
response from a broader audience
sample, effectively making the feedback more
reliable.