SAATRA provides various advisory and support services to startups and entrepreneurs including incubator support, business acceleration, strategic guidance, advisory services, project finance, mergers and acquisitions support, virtual CFO services, industry intelligence, and support for science and innovation. Their team of experts use customized approaches and proven frameworks to help clients with startup support, strategy, funding, growth, and operations.

1. www.saatra.com 1

2. Vision
By leveraging core skill-sets, SAATRA focuses on becoming a recognized
and preferred partner for Startups/ Entrepreneurs across the Industry
segments. Ensuing a high degree of success and value creation.
www.saatra.com 2

3. Who are we
We are a dedicated team of value innovators supporting strategy,
finance and innovation by harnessing 360o perspectives with in depth
business acumen and a unique customized approach providing result
driven solutions for your business challenges.
www.saatra.com 3

4. www.saatra.com 4
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisitions
Virtual CFO
Industry
Intelligence
Services Overview

5. Startup Support
www.saatra.com 5
SAATRA is the most preferred partner to Startups/Entrepreneurs and
has developed a unique capability to understand and cater to startup
needs.
Incubator Support - We mentor incubates in fine tuning and
refining their business ideas, services and products whilst preparing
them in approaching investors and seek funding.
Business Accelerator – We work in acceleration programs,
mentoring startups in refining their organizational, operational and
strategic plans and help them graduate.
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Startup Support
Incubator
Support
Business
Accelerator
Strategic
Guidance and
Approach

6. Startup Strategy Support - The core of our Startup Support service is
our Strategic Approach to Startup, which guides and refines the
value proposition and makes it market ready. The Startup Strategy is
developed around
Value Innovation – Assist startups in identifying and creating value
elements redefining the proposed value to customers.
Strategy Execution Framework – Aid in understanding the
essentials for executing a successful business proposition and
developing its framework.
Business Plan and transaction structuring - Provide assistance in
developing the business plan, structuring and with the
preparedness for funding support.
www.saatra.com
6
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Startup Strategy
Value Innovation
Strategy
Execution
Framework
Business Plan
and Transaction
Structuring
Startup Support …. Contd.

7. Advisory Services
www.saatra.com
7
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Advisory Services
Business Unit
Strategy
Corporate
Strategy
Profitability
Strategy
Growth
Strategy
Research and
Innovation
Strategy
SAATRA’s Advisory Services offering focuses on making the
competition irrelevant and changing the rules of the game. We use
various proven frameworks and elements to suggest the right mix
and fit creating demand and opportunity for profitable growth.
Business Unit Strategy
Corporate Strategy
Profitability Strategy
Growth Strategy
Research and Innovation Strategy

8. www.saatra.com 8
Investment Banking
www.saatra.com
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Startup
Support
Project Finance
VC and PE Funding
Debt RTL
Debt ECB
Mergers and
Acquisitions
Buy and Sell side
Mandate
Structuring,
Valuations
Post Merger
Integration

9. www.saatra.com 9
Project Finance
Project Finance is a part of SAATRA’s Investment Banking offering.
Finance is arranged as project debt and equity.
VC and PE Funding – Funding is arranged from either Venture
Capitalists or as part of Private Equity. Transactions are structured
based on valuations with VCs and PE keeping their area of interest in
perspective thus ensuring enhanced rates of success.
Debt RTL - Facilitates borrowing under the Rupee Term Loan as part
of their debt service offering
Debt ECB – Assists with External Commercial Borrowing as a means
to access foreign money.
www.saatra.com
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Startup
Support
Project Finance
VC and PE
Funding
Debt RTL
Debt ECB

10. Mergers and Acquisitions
www.saatra.com 10
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Mergers and
Acquisitions
Buy and Sell side
Mandate
Structuring,
Valuations
Post Merger
Integration
SAATRA facilitates matchmaking based on mandate to facilitate post
merger/acquisition. SAATRA provides handholding support to the new
system through its integration process.
Buy and Sell Side Mandate – Matchmaking based on buy or sell side
mandates to find the best fit and target identification.
Structuring and Valuation- Pre-deal evaluation, due diligence,
negotiation and structuring the transaction/deal (merger or
acquisition), creation of the Strategic Business Unit
Post Merger Integration – Assists in combining and rearranging the
business to materialize potential efficiencies and synergies across
several organizational systems such as assets, people, resources etc.

11. Science and Innovation
SAATRA provides advise to Startups/Entrepreneurs advise on all matters of
Research, Intellectual Property and Innovation. We provide end to end support
in all sectors relating to scientific research and technology.
Research Management – Support with research prioritization, technological
gap analysis, scouting new technologies and enabling partnerships and
collaborations for new research and product development opportunities.
IP Management – Assist in IP identification and protection process,
development and implementation of organizational IP policy.
Technology Management - Assessment of technologies for market vigor,
valuation of technologies and handholding support throughout the
technology licensing and commercialization process.
www.saatra.com 11
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Science and
Innovation
Research
Management
IP Management
Technology
Management

12. SAATRA offers custom research services to clients with information on
their business environment, helping them stay ahead of the
competition. The following services are offered
Benchmarking Studies
Competitive Analysis
Market Assessment and Market Entry
New Product / Service Offering
Partner / Target Analysis
Technology Assessment
Portfolio Optimization
www.saatra.com 12
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Industry
Intelligence
Benchmarking
Studies
Competitive
Analysis
Market
Assessment and
Market Entry
Industry Intelligence

13. This unique service is directed towards Startups and SMEs providing virtual finance
advice obviating the necessity of retaining a full time CFO or Finance Controller.
Finance Advisory - Advise on taxation, FDI, excise and external commercial
borrowing. Assist in conceptualizing, formulating and implementing financial
workflow and provide control mechanisms as part of the service offering.
Cash flow management - Maintaining and managing accounts and ledgers,
managing client cash flows to achieve business objective and ensure best return
on capital employed.
MIS and Compliance - Provide regular periodic financial performance report and
critical analysis on cost and profitability decision making support. Best practice
advise on cash flow and working capital management.
www.saatra.com 13
Startup
Support
Advisory
Services
Science and
Innovation
Project
Finance
Mergers
and
Acquisition
Virtual CFO
Industry
Intelligence
Virtual CFO
Financial
Advisory and
Operational
Support
Accounting and
Cash Flow
Management
MIS and
Compliance
Virtual CFO

14. SAATRA Capital Advisory
Startup
Support
Incubator
Support
Mentoring
Funding
Due Diligence
Business
Accelerator
Management
Mentoring
Funding
Graduation
Strategic
Approach
Value
Innovation
Strategy
Execution
Framework
Business Plan &
Transaction
Structuring
Advisory
Services
Business Unit
Strategy
Corporate
Strategy
Profitability
Strategy
Growth Strategy
Research and
Innovation
Strategy
Project
Finance
VC and PE
Funding
Debt RTL
Debt ECB
Mergers &
Acquisitions
Buy and Sell Side
Mandate
Structuring,
Valuations
Post Merger
Integration
Distress
Assets
Value Creation
Bankruptcy and
insolvency
Science and
Innovation
Research
Management
IP Management
Technology
Management
Virtual CFO
Finance Advisory
and Operational
Support
Accounting and
Cash Flow
Management
MIS and
Compliance
Industry
Intelligence
Market
Research
Benchmarking
Studies
Competitive
Analysis
Market
Assessment and
Entry
www.saatra.com 14
Services – At a Glance

15. Our Clients
www.saatra.com 15

16. Contact Information
www.saatra.com 16
For more details, please contact,
Prabir Mishra, Akshat Medakker
Managing Partner Practice Lead - Science and Innovation
prabir@saatra.com akshat@saatra.com
Cell - +91 905 200 6371 | +91 703 270 6371 +91 984 951 3697

17. www.saatra.com 17