Redesign

1. I started by cutting letters out of
paper the way children would.

3. A cut out style would work on any
background color.

7. That leads to smaller variations.

9. And an even smaller version.

11. There are still a ton of unanswered logo and
brand questions that we’ll have to explore.
But I ran with this to see where it would lead.

12. First, the “hero image.”
The main call to action.

14. Also works in multiple colors.

17. The promotion would change as needed.

18. INSERT TURKEY TROT HERO

19. As for the rest of the site, let’s zoom
out to get a feel for the whole thing.

21. Hero Image

22. Module
Module
Quote / Testimonial

23. Each module
works on a dark &
light background.
And will have a
custom, isolated
design.

26. Next up, how would a
secondary page look?

28. Donate moved to
top left.
Each sub page has
a real image.
Optional call to
action.

29. All relevant content
for the sub page.

30. Followed by related
modules.

31. Finally, long-form content.

33. Would follow the
same rules.
Just fewer modules
at the end.

34. Have a look at all 3 zoomed out.
Get a feel for the brand and determine if you like it.

36. Now, everything that you’ve seen is using
placeholder content.
It’s not pixel perfect.
Ignore colors, fonts, spacing issues.

37. With that in mind.
1. Do you like the brand?
2. Do you like the layout?

38. If not, that’s OK.
We’ll revisit together.

39. If yes, then I’ll start a polish pass and
refine these concepts.

40. You can leave anonymous feedback here.

41. Or reply via email to the group or Ken.