The document discusses key marketing issues for the Brandaid Micromarketing movement. It aims to secure participation from major high potential companies. It identifies CEOs, CFOs, CMOs and directors of sponsorship as the target audience. The document argues that the Brandaid vision of alleviating poverty by connecting microenterprises to global markets through branding and partnerships appeals to companies' interests in strengthening their business, brand and reputation. It also notes that face-to-face meetings introduced by credible third parties are the most powerful ways to connect with this target audience. Success will be measured by obtaining high-level meetings with leading companies.

1. “We make a living by what we get. We make a life by what we give.” - Winston ChurchillMARKETINGHALL OFLEGENDSPAY IT FORWARDkBrainWHAT IS THE KEY MARKETING ISSUE WE FACE?How to secure the participation of high potential, major companies in the Brandaid Micromarketing movement. Who are they, how do we access them, what is our positioning and approach. CHARITY Brandaid Project ( social enterprise – not a charity although it has a not for profit as part of the structure.)MARKETING LEADERWHO DO WE WANT TO CONNECT WITH AND WHAT DO WE REALLY KNOW ABOUT THEM?Decision makers, CEO’s, CFO’s, CMO’s and Directors of Sponsorship. Key trait? “ Don’t waste my time. Bring me big ideas that strengthen our business, brand and reputation and can be sold in and implemented without a lot of difficulty.WHAT DRIVES THEM AWAY FROM OUR BRAND?Understanding how Brandaid and the mission can work for them. Also, a lack of understanding about the marginalized but high potential talent pool that exists in microenterprises in poor places and how poverty can be a business and brand opportunity.WHAT DRIVES THEM TO OUR BRAND?The Brandaid Vision and mission cuts to the heart of the great divide that seperates rich and poor and poses a way to create a breakthrough in economic and cultural justice. It is also a new business model that makes precedent setting collaboration and partnership between small businesses and big possible. Here is a description.The handmade economy is the lifeblood of much of the developing world. In it you will find thousands of creative hotbeds; brilliant artists, design masters and entrepreneurs, trying to create their way out of poverty. But most are isolated from markets and commodified.Brandaid believes in the power of business to replace poverty with prosperity. Based in Canada, Brandaid’s hybrid business model includes both for-profit and non-profit streams and is designed to brand the exceptional and untapped product lines of microenterprises in the developing world and launch them in the global marketplace. Brandaid’s simple, successful model mobilizes the powerful energy of big brand business and marketing and applies it to small handmade economies and their products. WHAT IS THE SINGLE MOST IMPORTANT THING WE CAN TELL THEM?WHY SHOULD THEY BELIEVE US?The facts: microenterprises are routinely and systematically ripped off. ( Studies show that these producers receive between 3 and 8% of the final price of their goods. ) Branding and marketing have been a critical component of the creation of wealth in our society. Why not theirs? Also, big supporters of this model include: UNESCO, World Bank, The Clinton Foundation, Canadian Government and a growing list of leading branded companies. ( Macy’s, The Bay, Scotiabank, Microsoft, Vanity Fair, The Globe and Mail. ) WHAT ARE THE MOST POWERFUL WAYS TO CONNECT WITH THIS TARGET?Face to face. ( live or with Video ). Introduced by highly credible third parties. MANDATORIES.noneHOW WILL WE MEASURE OUR SUCCESS? Getting high level meetings with leading companies in key sectors. ( digital, media, retail, technology, mining, consumer goods, fashion, …)<br />