The rules of branding are changing. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
We are living through a time of radical change. Digital technologies have transformed the way we communicate, learn and shop. They are disrupting the way we consume news and media.
Our relationships with brands have changed as a result. We increasingly demand responsive, engaging brands and authentic brand experiences.
How do we build brands that are relevant and resilient in a time of rapid change?
This book explores this question and outlines:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
About Brilliant Noise
Fast change, lasting impact
The digital revolution changes everything. It’s the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the competition while transforming their own organisation.
We’re a digital strategy agency. We create fast change with lasting impact in four critical, connected areas: experience, brand, content and culture.
We do this through strategy and a bias for action.
For more questions or information, please contact Isabelle at Brilliant Noise.
Resilient Brands: A framework for brand building in the digital ageBrilliant Noise
The rules of branding are changing radically. Established brands are taking too long to adapt. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
This book explores how to build brands that are resilient and relevant in a time of rapid change. We outline:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
Today’s digital landscape can be overwhelming. The rise of the social web is an evolution in how people and brands communicate and interact. It has fundamentally changed our economy, our culture and communication. How can we leverage the power of co-creation and communities in building brand value with our clients – marketing with them instead of at them to create higher levels of engagement and advocacy? This highly interactive game-like session will establish the core principles for building brand influence.
Mattering as the new brand building framework Bela Szabo
What is the new brand building framework nowadays which mirrors the recent cultural change? It is all about the new digital techniques, innovative products and brand utility. Why to spend a dime on dishonest ads when you can step up and solve real societal problems as part of the brand strategy.
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...AnnArborSPARK
Discover, explore and learn new ways to position your brand for customer engagement and advocacy. Session leader Scott Hauman will share and review real world brand definition methods and strategies that will help you shape your company, product or service brand for success.
How Can Small Business Use Social Media to Stand Out in a Crowded MarketplaceFred Roed
A presentation by Fred Roed, CEO of digital marketing agency World Wide Creative, aimed at small businesses looking to harness the new tools of marketing. The presentation includes a basic introduction to social media, some simple steps to follow and three case studies.
The Marketers Way Forward, Issue 1: Social Cue Marketing - How to Build Mid-...Ben Gordon
Over the past month I've chatted with agency leaders across the US about marketing during the pandemic. On those calls, I've asked about the questions and challenges they are hearing from their Clients. The Marketers Way Forward series attempts to provide creative, data-driven solutions to those questions.
This first issue addresses the critical and very common question,
"How do I know what messaging to serve audiences and when is it alright to do so?"
Using tools already available to marketers, I have laid out a structured, data-led approach to building a short-term, content marketing strategy rooted in a simple idea. Listening to your audience.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
excerpts from Jim Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, to show how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.
The rules of branding are changing. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
We are living through a time of radical change. Digital technologies have transformed the way we communicate, learn and shop. They are disrupting the way we consume news and media.
Our relationships with brands have changed as a result. We increasingly demand responsive, engaging brands and authentic brand experiences.
How do we build brands that are relevant and resilient in a time of rapid change?
This book explores this question and outlines:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
About Brilliant Noise
Fast change, lasting impact
The digital revolution changes everything. It’s the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the competition while transforming their own organisation.
We’re a digital strategy agency. We create fast change with lasting impact in four critical, connected areas: experience, brand, content and culture.
We do this through strategy and a bias for action.
For more questions or information, please contact Isabelle at Brilliant Noise.
Resilient Brands: A framework for brand building in the digital ageBrilliant Noise
The rules of branding are changing radically. Established brands are taking too long to adapt. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
This book explores how to build brands that are resilient and relevant in a time of rapid change. We outline:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
Today’s digital landscape can be overwhelming. The rise of the social web is an evolution in how people and brands communicate and interact. It has fundamentally changed our economy, our culture and communication. How can we leverage the power of co-creation and communities in building brand value with our clients – marketing with them instead of at them to create higher levels of engagement and advocacy? This highly interactive game-like session will establish the core principles for building brand influence.
Mattering as the new brand building framework Bela Szabo
What is the new brand building framework nowadays which mirrors the recent cultural change? It is all about the new digital techniques, innovative products and brand utility. Why to spend a dime on dishonest ads when you can step up and solve real societal problems as part of the brand strategy.
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...AnnArborSPARK
Discover, explore and learn new ways to position your brand for customer engagement and advocacy. Session leader Scott Hauman will share and review real world brand definition methods and strategies that will help you shape your company, product or service brand for success.
How Can Small Business Use Social Media to Stand Out in a Crowded MarketplaceFred Roed
A presentation by Fred Roed, CEO of digital marketing agency World Wide Creative, aimed at small businesses looking to harness the new tools of marketing. The presentation includes a basic introduction to social media, some simple steps to follow and three case studies.
The Marketers Way Forward, Issue 1: Social Cue Marketing - How to Build Mid-...Ben Gordon
Over the past month I've chatted with agency leaders across the US about marketing during the pandemic. On those calls, I've asked about the questions and challenges they are hearing from their Clients. The Marketers Way Forward series attempts to provide creative, data-driven solutions to those questions.
This first issue addresses the critical and very common question,
"How do I know what messaging to serve audiences and when is it alright to do so?"
Using tools already available to marketers, I have laid out a structured, data-led approach to building a short-term, content marketing strategy rooted in a simple idea. Listening to your audience.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
excerpts from Jim Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, to show how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.
1. “We make a living by what we get. We make a life by what we give.” - Winston ChurchillMARKETINGHALL OFLEGENDSPAY IT FORWARDkBrainWHAT IS THE KEY MARKETING ISSUE WE FACE?How to secure the participation of high potential, major companies in the Brandaid Micromarketing movement. Who are they, how do we access them, what is our positioning and approach. CHARITY Brandaid Project ( social enterprise – not a charity although it has a not for profit as part of the structure.)MARKETING LEADERWHO DO WE WANT TO CONNECT WITH AND WHAT DO WE REALLY KNOW ABOUT THEM?Decision makers, CEO’s, CFO’s, CMO’s and Directors of Sponsorship. Key trait? “ Don’t waste my time. Bring me big ideas that strengthen our business, brand and reputation and can be sold in and implemented without a lot of difficulty.WHAT DRIVES THEM AWAY FROM OUR BRAND?Understanding how Brandaid and the mission can work for them. Also, a lack of understanding about the marginalized but high potential talent pool that exists in microenterprises in poor places and how poverty can be a business and brand opportunity.WHAT DRIVES THEM TO OUR BRAND?The Brandaid Vision and mission cuts to the heart of the great divide that seperates rich and poor and poses a way to create a breakthrough in economic and cultural justice. It is also a new business model that makes precedent setting collaboration and partnership between small businesses and big possible. Here is a description.The handmade economy is the lifeblood of much of the developing world. In it you will find thousands of creative hotbeds; brilliant artists, design masters and entrepreneurs, trying to create their way out of poverty. But most are isolated from markets and commodified.Brandaid believes in the power of business to replace poverty with prosperity. Based in Canada, Brandaid’s hybrid business model includes both for-profit and non-profit streams and is designed to brand the exceptional and untapped product lines of microenterprises in the developing world and launch them in the global marketplace. Brandaid’s simple, successful model mobilizes the powerful energy of big brand business and marketing and applies it to small handmade economies and their products. WHAT IS THE SINGLE MOST IMPORTANT THING WE CAN TELL THEM?WHY SHOULD THEY BELIEVE US?The facts: microenterprises are routinely and systematically ripped off. ( Studies show that these producers receive between 3 and 8% of the final price of their goods. ) Branding and marketing have been a critical component of the creation of wealth in our society. Why not theirs? Also, big supporters of this model include: UNESCO, World Bank, The Clinton Foundation, Canadian Government and a growing list of leading branded companies. ( Macy’s, The Bay, Scotiabank, Microsoft, Vanity Fair, The Globe and Mail. ) WHAT ARE THE MOST POWERFUL WAYS TO CONNECT WITH THIS TARGET?Face to face. ( live or with Video ). Introduced by highly credible third parties. MANDATORIES.noneHOW WILL WE MEASURE OUR SUCCESS? Getting high level meetings with leading companies in key sectors. ( digital, media, retail, technology, mining, consumer goods, fashion, …)<br />