Akira Peck organized a senior presentation concert event featuring Jeremy Sole and WISEACRE performing at the Acabar Lounge in West Hollywood. The event included a performance contract and venue agreement and was promoted through websites, newsletters, and social media. On the day of the event, the artists arrived and did a soundcheck before performing to a full crowd of 50 people. Despite some minor issues, the event made a $194 profit. Peck is interested in gaining more experience promoting events and building a career in the music industry.
4. Project Scope
FindVenue
• Acabar Lounge
• 1510 North Stanley Ave.West Hollywood CA
90046
• Capacity: 300
• 21+ w/ ID
• Dinner and lounge bites served until midnight
11. Project Scope
Promotion & Media
• Contact media outlets, social networking sites
• Photography during event
• PROMOTE PROMOTE PROMOTE!!!!!
12. Project Scope
Follow Up
• Thank everyone who attended on Facebook
• Thank artists and anyone involved professionally
• Notification for future events
13. Promotion & Media
Fruit Fly Life
• Online media outlet focused on the underground
Los Angeles music and party scene
• http://www.fruitflylife.com/jeremy-sole-wiseacre-acabar-lo
14. Promotion & Media
Restless Nites
• Underground Los Angeles newsletter promoting the
best parties every week
• Coachella, Ultra Music Festival, BPM Festival
www.restlessnites.com
18. Performance Contracts
Full scope and detailed concert performance contract per
artist
Preferably signed before the day of event
(Original contracts are in the folder)
19. Venue Booking Agreement
Venue booking agreement assigned to Acabar for
allowance of the space
Preferably signed by the manager before day of the
event
(Original venue booking agreement is in the folder)
20. Event Day
Arrive at Acabar at 7:00pm to meet with manager
Equipment prep time
21. Event Day
Arrival of artists approximately 8:30pm, 9:30pm
• WISEACRE, Jeremy Sole (Respectively)
“Silent soundcheck”
• Additional trumpet
Individual dinner an hour before sets
Riders for each artist
22. Event Day
WISEACRE set time: 10:00pm
• Duration: 1 hour 30 minutes
Jeremy Sole set time: 11:30pm
• Duration: 3 hours
Back to back to close the night
23. Event Day
Lights on at 2:30am
Approximately 50+ people still in the venue
Load-out: approximately 2:45am-3:15am
24. Did I Make Money??
Bar sales: $3,670.00
Lounge sales: $5,300.00
Total sales: $8,970.00 in sales
$8,970.00 - $4,000.00 = $4,970.00
$4,970.00 x 20% = $994.00
$994.00 - $800.00 = (+) $194.00 PROFIT!
26. Event Surprises
Special guest performer Todd Simons on the badass
trumpet
Venue hit capacity at midnight
Sting and Odd Future showed up
$194.00 IN MYWALLET :)
30. Prospects
Restless Nites
Extended promotion with KCRW and Acabar
(Specifically for this event)
Contracts and venue booking agreement
Spend $ to create ads on Facebook
Collaborate with another party
Hire professional photographer for legit photos
37. Interview Me
Ask me questions about the event
Ask me questions about what I plan on doing with my
degree
Ask me questions about my interests in the music
industry
Ask me questions about my future career plans
38. THE END
• THANKYOU FORVIEWING MY SENIOR
PRESENTATION
• I HOPEYOU ENJOYED LISTENING TO ME TALK
FOR AN HOUR
• :)
• *Silent shout out to my badass music professors for my
education in the industry, and all those who helped with
my project and supported me along the way*
