Filemobile is a SaaS-based social media platform that allows companies to gather user-generated content like photos and videos from employees, curate the best submissions, and publish the content on their internal websites and apps. The document provides details on Filemobile's features and capabilities, example case studies of companies using it, and statistics on its usage and performance.

1. EMPLOYEE GENERATED CONTENT
@filemobile

2. About Filemobile
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SaaS based Social Marketing Suite
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Founded in Sept 2006
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Launched in excess of 3,000 apps
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Partners: Brightcove & ICUC
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Based in Toronto
Digital Media
Gannett
Wall Street Journal
Disney
ABC
Hearst TV
Fox News
Shaw Media
CBC
The Weather Network
Transcontinental
Seattle Post Gazette
Active Network
Digital Marketing
Molson / Coors
Honda
Ben and Jerrys
Life is Good
Sun Life
Royal Le Page
Campbell’s
Garage
Tim Hortons
Colgate
Maple Leaf Foods
Fisher Price
Agencies
BBDO
Taxi
Fluid
Rain 43!
Full House Interactive!
Brandfire Marketing!
Jet Cooper!
70 Mainstreet!
Draft FCB!
Publicis Canada!
Pixel Pusher!
Y&R Inc!
“Filemobile is best in class at user generated content ” - Gannett
EMPLOYEE GENERATED CONTENT
@filemobile

3. Some of the company we keep…
EMPLOYEE GENERATED CONTENT
@filemobile

4. Companies are turning to rich media to educate,
inform, and engage their employees.
EMPLOYEE GENERATED CONTENT
@filemobile

5. The creation of storytelling material that engages
people to consume the content.
EMPLOYEE GENERATED CONTENT
@filemobile

6. to get something
valuable in return.
A company must give
something valuable
EMPLOYEE GENERATED CONTENT
@filemobile

7. Instead of the powerpoint deck or word
document provide a video or photo to tell
your story.
EMPLOYEE GENERATED CONTENT
@filemobile

8. Consider Employee- Generated content:
Your corporate audience is 78% more likely to watch and retain
information in a video, than a document or email.
EMPLOYEE GENERATED CONTENT
@filemobile

9. Humans are visual beings
who are aracted to images
EMPLOYEE GENERATED CONTENT
@filemobile

10. Why? A picture is
worth a 1,000 words
EMPLOYEE GENERATED CONTENT
@filemobile

11. Rich Media is expensive to produce
… and people give them
a LOT more aention
EMPLOYEE GENERATED CONTENT
@filemobile

12. Your audience wants to give you
their photos & videos
EMPLOYEE GENERATED CONTENT
@filemobile

13. The cost is your time in the
important role of curation
EMPLOYEE GENERATED CONTENT
@filemobile

14. Publish it to your audience
and let them consume it
EMPLOYEE GENERATED CONTENT
@filemobile

15. Celebrate your employees!
EMPLOYEE GENERATED CONTENT
@filemobile

16. Let your employees help you tell your story
EMPLOYEE GENERATED CONTENT
@filemobile

17. Turn Words Into Images
EMPLOYEE GENERATED CONTENT
@filemobile

18. Social Activities drive engagement
YOUR INTRANET
+ GOOD CONTENT
= Engaged Employees
EMPLOYEE GENERATED CONTENT
@filemobile

19. Key Features
A full platform for employee generated programs
! Give users specific tasks
! Upload photo / video / audio or text from desktop or mobile
! Multiple display experiences including: Live Blog, Gallery, Slideshow
! Organize content in to multiple programs, campaigns
! Moderate content, create moderation roles
! Publish to your CMS / Intranet
! Login through your SSO / LDAP / or SAML
! Social activities include: Voting, Rating, Commenting, Uploading
EMPLOYEE GENERATED CONTENT
@filemobile

20. Tips for geing employee-generated content
! Give users specific tasks
! Experiential Prize
! Commenting / Rating / Voting
! Ask for it at the source: Mobile app
! Seed your content
! Promote good content on intranet
! Give your employees the tools to
create.
! Curate & moderated your content
EMPLOYEE GENERATED CONTENT
@filemobile

21. The Solution: Filemobile’s Platform & Products
Gather.
Curate.
Publish.
Amplify.
EMPLOYEE GENERATED CONTENT
@filemobile

22. Product Suite
Media Factory provides a cross-platform suite of products
Live Blogging
Social Feeds
User-Generated News
Contests
Community
Widgets
Mobile
EMPLOYEE GENERATED CONTENT
@filemobile

23. Flexible: How we deliver the solution:
APIs & SDKs:
C
O
M
P
L
E
X
I
T
Y
Fully documented, allow for
custom application for any device
or integration in any system
Template:
Create web apps fast with our component library
White Label:
Complete turnkey web and mobile apps
Widgets:
Web iframe drop and go
TIME TO DEPLOY
EMPLOYEE GENERATED CONTENT
@filemobile

24. Case Studies
EMPLOYEE GENERATED CONTENT
@filemobile

25. Case Study: Farmers Insurance
!
Type: Video Portal
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Client: Farmers Insurance
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The claims department uses Filemobile tools to post videos
on internal communications, training videos and live
broadcasts from product managers and the CEO.
!
Admin have control over who can upload videos, and who
can approve videos.
!
The video portal manages 100’s of video assets with one
backend and front-end tool.
!
Accessible in a secure manner via the corporate intranet.
EMPLOYEE GENERATED CONTENT
@filemobile

26. Case Study – Lincoln Financial
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Type: Community Contest
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Client: Lincoln Financial
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Lincoln engaged their employees to nominate organizations
in their community that had similar ideals to the Lincoln
Financial brand.
!
Hundreds of organizations were nominated through the
Filemobile contest engine.
!
Lincoln Financial management narrowed the awards down
to 10 organizations.
!
The Lincoln Financial employees were provided an
application that allowed them to vote for their favorite.
!
The winner gets a $50,000 prize to their not-for-profit.
EMPLOYEE GENERATED CONTENT
@filemobile

27. Case Study – Honda
!
Type: Video Portal
!
Client: Honda
!
The ATV department uses an employee-generated
video portal to roll out training videos to their dealer
network.
!
Videos can be organized by product.
!
Videos can be provided to dealer network in a
controlled environment only accessible to specific
people.
!
The video portal can manage dozen’s of categories and
1000’s of video assets.
EMPLOYEE GENERATED CONTENT
@filemobile

28. Case Study – Life is Good
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API: Moderated Instagram Feeds
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Client is ingesting Instagram feeds into Media Factory.
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Users are able to upload by using #optimism + they can upload video or
photo from their computers.
•
API allows Life is Good to build a custom interface that resembles
Pinterest.
Case Study – World Bank
• Facebook Contest
• World Bank is running a photo/video contest in Facebook.
• All social activities are broadcast through the participants feed driving
most of the site discovery.
EMPLOYEE GENERATED CONTENT
@filemobile

29. Platform Key Stats
! Deployed in : Canada, USA, Australia & Europe (Q1/2014)
! Over 50,000,000 unique visitors per month*
! Over 4 million user sessions per day
! 100 + million API calls per month
! 150,000 photos / videos uploaded per month
! 25,000 comments per month
! Over 5 million registered users
! Over 10,000,000 media items uploaded
! 20 million + media views per month
EMPLOYEE GENERATED CONTENT
@filemobile

30. Thanks…
@filemobile
www.filemobile.com
blog.filemobile.com
EMPLOYEE GENERATED CONTENT
@filemobile