The document describes an app called FlicJam that allows users to insert themselves or friends into existing video commercials using only a smartphone. Users can film clips, add special effects, and share the edited videos through social media. The app aims to make existing video marketing more interactive and viral by empowering users to generate their own customized versions. It also provides a central place to store and organize all user-generated content. The company founders and technical team are described as experienced professionals in mobile apps, visual effects, and video production.