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Flywheel of Growth
Vivek Pandey
deep vs. d i v e r s e
• Long sequences of same activity
• High density of data at multiple states of the
activity
• High degree of inference in data
• Popular chat, payment, social networking,
search platforms
• “Learning Within”
• Medium sequences of large varieties of activities
• High diversity of data across multiple types of
activities
• High degree of direct observations in data
• Internet Conglomerates with 100s of applications
• “Learning Across"
FLYWHEEL: STORES ROTATIONAL ENERGY, CAN ROTATE ON ITS OWN EVEN WHEN
FORCE IS STOPPED, CAN TRANSFER THE STORED ROTATIONAL ENERGY TO OTHER
PARTS OF A SYSTEM
Acquire users here, there, everywhere
Feed into the central flywheel.
Monetise. Rinse, Repeat
$ $ $
$ $ $
$ $ $
$ $ $
Platform - Authentication
Ad-Ids,
Phone Numbers
Email IDs
FB-Ids
Usernames
Cookies
Pairing
Scoring
Clustering
Delivery
Platform - Audience
Platform - Affinity
Platform - Advertising
Big Black Box, optimises at multiple levels to CTR and eCPM
Colombia-ONE (beta) does cross-network content recommendations. CTR lift of more than 70% in some cases
• High Dimensionality & Rarity
• Online Learning
• Lookalike Modeling
• Plain Vanilla Logit, Stochastic
Gradient Descent
Intelligence - Ensemble ML
Realtime
Bidding
max(CTR)
max(eCPM){ }Advertiser
Advertiser
Publisher
Publisher
Ad Units
In Practice - Credit Scoring
In Practice - More…
G e n d e r P r e d i c t i o n
Music Recommendations
Smart Topic Pages
Sales Unit Bundling
Comments Clustering
HR Chatbot Assistant
UNINSTALL PREDICTIONAI-CRM
IT Systems Anomaly Detection
Flywheel of Growth
Q & A

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Flywheel of Growth at Times Internet Limited

  • 2. deep vs. d i v e r s e • Long sequences of same activity • High density of data at multiple states of the activity • High degree of inference in data • Popular chat, payment, social networking, search platforms • “Learning Within” • Medium sequences of large varieties of activities • High diversity of data across multiple types of activities • High degree of direct observations in data • Internet Conglomerates with 100s of applications • “Learning Across"
  • 3.
  • 4.
  • 5. FLYWHEEL: STORES ROTATIONAL ENERGY, CAN ROTATE ON ITS OWN EVEN WHEN FORCE IS STOPPED, CAN TRANSFER THE STORED ROTATIONAL ENERGY TO OTHER PARTS OF A SYSTEM Acquire users here, there, everywhere Feed into the central flywheel. Monetise. Rinse, Repeat $ $ $ $ $ $ $ $ $ $ $ $
  • 6.
  • 7. Platform - Authentication Ad-Ids, Phone Numbers Email IDs FB-Ids Usernames Cookies Pairing Scoring Clustering Delivery
  • 10. Platform - Advertising Big Black Box, optimises at multiple levels to CTR and eCPM Colombia-ONE (beta) does cross-network content recommendations. CTR lift of more than 70% in some cases • High Dimensionality & Rarity • Online Learning • Lookalike Modeling • Plain Vanilla Logit, Stochastic Gradient Descent
  • 11. Intelligence - Ensemble ML Realtime Bidding max(CTR) max(eCPM){ }Advertiser Advertiser Publisher Publisher Ad Units
  • 12. In Practice - Credit Scoring
  • 13. In Practice - More… G e n d e r P r e d i c t i o n Music Recommendations Smart Topic Pages Sales Unit Bundling Comments Clustering HR Chatbot Assistant UNINSTALL PREDICTIONAI-CRM IT Systems Anomaly Detection