Flipkart is an online retail company headquartered in Bangalore, India. It was founded in 2007 by alumni of IIT Delhi, Sachin Bansal and Binny Bansal, and is now led by CEO Kalyan Krishnamurty. Flipkart started as an online bookseller and takes its name from the words "flip" and "kart," representing page turning and racing. It has become successful by acting as a sales promoter and platform for buyers and sellers, with clear pricing and deals. However, some negative feedback includes damaged products received and website slowdowns during promotions.