Take time to make and promote your personal or business brand using some great tools and focusing your efforts.

1. Creating an Efficient
Social Media Campaign
Using Automation and
Content Curation
February 25, 2015
kiarmedia.com

2. What is a personal brand?
A quick explanation
You’re a brand. I’m a brand.We’re all brands, whether we aim to
be or not.
Personal branding, then, is the process of managing and
optimizing the way that you are presented to others.
And social media is one of the keys (if not the biggest key) to
managing your personal brand online.

3. Personal Brand
http://feldmancreative.com/2014/07/personal-branding-power-tips-getting-online-brand-line/

4. 5 steps to building your personal
brand on social media
Whether you’re on the job hunt, a student, or gainfully
employed, you must think, act, and plan like a business
leader. With the surge of social media, you have not only
the ability, but you now have the need to manage your
own reputation, both online and in real life.

5. Step 1
CHOOSE 1 TO 3 AREAS OF EXPERTISE
•What sets you apart from others?
•Finding this unique element (or two or three
unique elements) will help you set up and target
the rest of the steps below for creating your
personal brand strategy.

6. How do I determine my expertise?
There are many different ways to approach the process of determining
your expertise.A couple that make a lot of sense for me include
checking with yourself by asking questions and performing a bit of
personal research on your favorite topics.
Among the questions you might consider:
• What is the “one thing” that everyone says you rock at?
• What are your passions and interests?
• What do you read about most often online?
• Will you still be interested in this particular area six months or a
year from now?

7. Tools
• Search hashtags you use or frequently retweet
https://ritetag.com/hashtag-search
• You can type your keyword into their search, and see how the hashtag
(and related hashtags) rank on social media.
https://app.buzzsumo.com/top-content
• Search for your keyword or topic and get instant results
http://www.socialmention.com
• Search for: Your name, first and last
http://www.google.com

8. Step 2
KEEP THE SAME NAME, PROFILE, PIC, IMAGERY,
AND LOOK ACROSS YOUR SOCIAL PROFILES
1. Reserve your name on all social channels
• http://namechk.com
• http://knowem.com
• http://checkusernames.com
• http://www.namechecklist.com

9. Step 2
2. USE A CONSISTENT NAME ON ALL CHANNELS
• First name and last name is the standard. Do your best to
avoid nicknames, shortened names, etc., unless you use the
variation consistently.

10. Step 2
3. USE THE SAME PROFILE PHOTO ACROSS ALL
CHANNELS
• As you build your personal brand, this will be a great
way to make a memorable impression on others.

11. Step 2
4. COME UP WITH A CATCHY, UNIQUE
HEADLINE, BLURB, OR BIO
• Keyword Headline:
• Innovative CMO, Extensive retail experience from
start-ups to major global brands. Fluent English,
French, Mandarin
• Power Statement Headline:
• Helping Companies Find Breakout Ideas and
TransformingThem Into GlobalTechnology Brands

12. Step 2
5. COME UP WITH A CONSISTENT DESIGN LOOK
• This tip has a lot of layers to it. In general, this could mean
keeping your cover photos consistent across your profiles on
Facebook,Twitter, Google+, and LinkedIn.
• Creating a consistent design look for your brand.
1. A professionally designed logo
2. A pleasing color palette
3. A limited menu of fonts

13. Step 3
POST EVERY DAY TO YOUR MOST VALUED SOCIAL
PROFILES
• How will others get to know you and your brand?
• Making yourself easy to find is the first step toward a great
brand.The next step: Sharing your enthusiasm and expertise
with others.

14. How often should I post?
• Facebook – 2 times per day
• Twitter – 5 times per day
• LinkedIn – 1 time per day
• Google+ – 2 times per day
• Pinterest – 5 times per day
• Instagram – 1.5 times per day
http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/

15. Posting Content
Sharing:
https://blog.bufferapp.com/schedule-social-media-content-plan

16. Step 4
JOIN A CHAT, GROUP, OR COMMUNITY TO REACH
OUT TO OTHERS
• How will you make a connection with others?
• Sharing consistently to social media will help draw others to
you and and your brand.Along with this, you can take a
proactive approach to social media engagement by getting
involved with your community.

17. Personal BrandingTips
Barry Feldman has some
advice on this aspect of
personal branding.
http://www.socialmediatoday.com/content/make-name-yourself-11-personal-branding-power-tips

18. Step 4
• Join a chat, group, or community to reach out to others
• How will you make a connection with others?
• Sharing consistently to social media will help draw others
to you and and your brand.Along with this, you can take
a proactive approach to social media engagement by
getting involved with your community.

19. Step 5
MONITOR MENTIONS OF YOUR NAME, AND REPLY
QUICKLY
1. What is the best way to track those who mention or
message you?
• Mention
https://en.mention.com
• Supercharge your email notifications
Set these up in your social media account notification

20. Personal Brand Summary
Establishing a personal brand on social media is something
anyone can do. Start here:
• Find and define 1-3 areas of focus
• Build a consistent persona on all your social profiles
• Share 1 to 2 times per day on your most valued channels
(share more if one of those channels isTwitter)
• Engage with others by joining chats, groups, and
communities
• Track your mentions, and reply within 24 hours

21. Content Curation Basics
Content curation is simply collecting content from third party
sources to “display” on your websites and social media sites.
Have you ever been on a news site, and when you clicked on a
link for a particular story found you were taken to another
website to read it?This is content curation in action.

22. Use for Social Media Marketing
Content curation is ideal for social media marketing because it
gives you a virtually unlimited supply of relevant content that
you can share with your audience without having to create it
yourself.
Tools:
1. pinterest.com - free
2. ContentGems.com - free
3. flipboard.com - free
4. storify.com - free
http://searchenginewatch.com/sew/how-to/2345636/26-free-or-free-to-try-content-curation-tools#

23. Be Selective
Remember, the point here is not to share everything you find
on the web—but to share the best of what you find.

24. Keyword/Editorial Calendar
1. Focus on your key markets
2. Pick your core products and or services
3. Use industry terms and real language terms
4. Look at what your current promotions schedule is.
EG - when is your best purchasing season for each
product line? Weddings are spring and summer, make key
phrases that relate to those in those months

25. Keyword/Editorial Calendar
CONTENT GUIDELINES
1. Use 1 or 2 key phrases per month
2. Always have your business name linked to your website
3. Make sure you have contact information in all posts
4. Use your main keyword in the title or headline, and then
at least once in your body copy.
5. Create a hashtag for your key phrase
EG - #SoMeAuto

26. Tracking
• Search hashtags you use or frequently retweet
https://ritetag.com/hashtag-search
• You can type your keyword into their search, and see how the hashtag
(and related hashtags) rank on social media.
https://app.buzzsumo.com/top-content
• Search for your keyword or topic and get instant results
http://www.socialmention.com
• Search for: Your business or name, first and last
http://www.google.com
• Social Media Analytics
http://socialreport.com

27. Calendar Example
Door County Beach Resort 2015 Editorial Calendar
Jan - motels in Door County, reservation discounts
Feb - Ephraim Wisconsin lodging
Mar - Door County Wisconsin resorts
Apr - Ephraim beachfront resort
May - Door County lodging on waterfront
Jun - Fourth of July in Door County
Jul - Ephraim hotels with a view
Aug - Door County waterfront resort
Sep - lodging in Door County
Oct - Ephraim lodging
Nov - resorts in Door County WI
Dec - Ephraim hotel and restaurant

28. Example Content
Door County Resort January 2015
keyword: motels in Door County
Motels in Door County Endure Frigid, But Beautiful Start to 2015
Arctic Blast Greets NewYearVisitors to Door County
A surge of cold,Arctic air greeted visitors to Door County in early January as 2015 made its entrance. Despite
temperatures that dipped to more 10 degrees below zero and wind chill factors approaching 40-below, local merchants
welcomed residents and visitors alike with a warm smile.
Thanks to last year’s lengthy visit from the PolarVortex, Door County residents are used to these temperatures and simply
shrugged off the latest cold spell. In fact, the bright white of freshly fallen snow was a welcome change from the brown
landscape that colored our warm Christmas season.
We enjoy all four seasons in Door County and invite you to experience them, too.
Online Reservations Now Open
The reservation book is open for the 2015 season at Door County Resort, one of the premier motels in Door County,
Wisconsin. Call us at (920) 854-2371 or access our online reservation system at http://domainnamehere.com/. For special
packages and reservation discounts, call or visit our website.

29. Social Media Automation
Social media automation makes it possible to save time, stay
flexible, and plan your online marketing strategy down to the
very minute.

30. Goals for Automation
1. Create and curate high quality content that drives
home your message.
2. Schedule content for a consistent delivery to your
followers.
3. Save time.
4. Track results.

31. Automation Step 1
Choose a source for archiving and sharing content you find on
the web.
• storify.com
• GetPocket.com
• evernote.com
• stumbleupon.com

32. Automation Step 2
Find a automated delivery system that suites your needs.
Facebook,Twitter, Google+, Linkedin
• bufferapp.com
• hootsuite.com
• socialoomph.com
• sproutsocial.com
• raventools.com

33. Automation Step 2
Instagram
• latergram.me
• schedugr.am
• onlypult.com

34. Automation Step 2
Pinterest
• viralwoot.com
• viraltag.com

35. Automation Step 3
Check and monitor your posts in the native application or
through one of your delivery methods.

36. Automation Step 4
Track your results and analytics.
• Native social media applications (facebook Insights)
• hootsuite.com
• bufferapp.com
• socialreport.com
• sproutsocial.com
• raventools.com

37. The Challenges Of Social Media
Automation
• How do you balance getting work done fast and also taking
things slow to engage?
• Thank those who re-share your content.
• Share content from those who follow you.
• Use direct mentions, hat tips, and vias as often as possible.

38. Contact
Kiar Olson
kiar@kiarmedia.com
@kiarmedia, @macdesign13
920-883-1391
kiarmedia.com