Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
Shikatani Lacroix conducted a study in the spring of 2013 with over 120 companies participating across the globe. It identified a gap within the brand positioning structure with only half of respondents clearly articulating their company’s brand essence. Few organizations are able to distill their brand’s unique value into easy to remember, simple to understand and focused messaging. There also exists a second, probably more critical gap; since brand positioning is predominantly external, there exists little to no internal focus as part of employee engagement and on-boarding programs.
How social media is redefining the approach to research.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
I recently did a talk on Agile and the importance of people over role/process obsessions. I didnt use this in the end, as I decided to adopt a more natural and example-based approach. Feel free to use however - the web is built on plagiarism after all ;)
Shikatani Lacroix conducted a study in the spring of 2013 with over 120 companies participating across the globe. It identified a gap within the brand positioning structure with only half of respondents clearly articulating their company’s brand essence. Few organizations are able to distill their brand’s unique value into easy to remember, simple to understand and focused messaging. There also exists a second, probably more critical gap; since brand positioning is predominantly external, there exists little to no internal focus as part of employee engagement and on-boarding programs.
How social media is redefining the approach to research.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
I recently did a talk on Agile and the importance of people over role/process obsessions. I didnt use this in the end, as I decided to adopt a more natural and example-based approach. Feel free to use however - the web is built on plagiarism after all ;)