This document discusses the design of a modular furniture system called Flex. Flex is intended for young urban professionals living in small spaces who want customizable furniture to meet their individual needs. It would use new materials and an induction heating system to allow pieces to be assembled in different configurations. The business model involves selling Flex through concept stores and an online site, with opportunities for customization by designers and feedback from customers.

3. • over population
• small living places
• individuality
• customization

4. • complicated
• a lot of components
• complex assembly
• specific needs

5. • from 2D to 3D
• permanent or temporary
• easy to store & form
• exactly what you need

6. Users
• between 20 & 50 years old
• not a family yet, single or in couple
• living in a small/random flat
• feel like an artist or a designer
Benefits
• functional: meet customer’s specific needs, multipurpose
furniture.
• emotional: feels like a designer, connected with the
product, something personal and individual, exchange
ideas and experiences, open source platform.

8. First Inspiration

9. ➜
Induction
system

10. Make it easy to use
• no spontaneous bumps
• easy to fold straight
• basic uses are drawn on the box

11. Example of box instructions.

12. new technologies & materials • • materials constraints
• people may think that it’s complicated
• no perfect shapes
W
O T
Business model
adaptable to customer’s needs •
Reusable •
customization/personalization •
engage customer •
become a part of customer’s daily life
•
S

13. Flex product distributed through:
• exclusive concept stores
• website

14. flex
creative
professionals
customization of Flex by
customers.
open source communication among customers and creative
professionals for exchanging ideas and experiences about
Flex.
improvements and evolution
of the product (materials, technologies etc).
customers
uniqueness

15. References
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design-modern-
modular-home-furniture-ideas/ (Accessed 21 March 2012).
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March 2012).
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(Accessed 21 March 2012).
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2012).
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•Induction cooker(2012). Available at: http://www.adepem.com/pieces-table-induction.htm
/ (Accessed 22 March 2012).