Organic food retail and community sharing, in a place above you. by: Irene Kencana Wikanta, Lucas Massoni Sguerra, Remi Mackovcin and Yunchen Zang

1. 2014: the future of retail
experiences and environments

2. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Hello • Bonjour • Ciao

3. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Remi Mackovcin
Master of Prospective Design
Jean Monnet University, France
Lucas Massoni Sguerra
Computer Engineering
EMSE-ICM, France
Irene Kencana Wikanta
MA Design & Branding Strategy
Brunel University, United Kingdom
Yunchen Zang
Master of Interior Design
Politecnico di Milano, Italy

4. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
THE FUTURE OF FRESH FOOD RETAIL
27 March 2014
SAINT ETIENNE, FRANCE
BRINGS YOUR GREEN TO THE SKY
Irene Kencana Wikanta • Brunel University
Remi Mackovcin • Jean Monnet University
Lucas Massoni Sguerra • EMSE-ICM
Yunchen Zang • Politecnico di Milano
Facilitator: Nadim Twal
SKYHUBBER
IMAGE SOURCED FROM
GARDENS BY THE BAY SINGAPORE, 2014

5. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Skyhubber is an organic food retailer
that provides experience of locally growing
and harvesting fresh fruits and vegetables
that has simbiotic relationship with a
community and the environment.
About Skyhubber

6. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
User
primary target:
• 25-45 years old
• working and living in a
big city
• active lifestyle
• concerned about eating
habits and environment
secondary target:
• kids - for education
• ageing people who needs
entertainment

7. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
US News, Health & Wellness
Context
“consumers want to eat in
ways that leave less of a
carbon footprint”
Healthy living
Entertainment on the tower
local food

8. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Farming initiatives
Community Garden, Saint Etienne - France
Eco Neighbourhood, Europe Urbanfarmers, America
Cultivate London, United Kingdom

9. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
food
retailers
food
retailers
community
garden
+
adequate
space
+
adequate
space
community
garden
What is missing?
BUSINESS OPPORTUNITY
X

10. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does it work?
vegetables and
plants that needs
special temperatures
to grow
Local fruit trees

11. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does it work?
tropical area
tree spaces
elevator
face recognition scanner
windmill and solar panel as
energy resources
rainwater irrigation
bridge connectors
vegetable dome

12. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does it work?
tropical area
solar panel
tree spaces
elevator
face recognition scanner
energy resources
rainwater irrigation
bridge connectors
vegetable dome
and... here is waldo!

13. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years old
looking for partner
tech-savvy
(comfortable with techno-
logical devices)
engineer in Google
working from 8-7
cares about the
environment
Persona

14. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years oldWAKES UP
GOES UP WALKS TO HIS GARDEN GRAB AN APPLE
RECEIVES NOTIFICATION BREAKFAST
breakfast
Scenario
Good morning, Lucas!
You sold 8 apples
yesterday. Check out
how much your earned!

15. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years oldCYCLES TO WORK
CYCLES BACK HOME
WORKING LUNCH
breakfast
Scenario
Hi Lucas!
Today’s price for
tomatoes are ____
Your neighbour Remi
harvested plenty of
potatoes, so there is a
10% discount on them
today.
Don’t forget to visit the
garden later!
Oh no!
Your tree is dying, it
needs watering and
more fertilizer.
How about doing an
exercise in the garden
later...

16. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
EXERCISE
Scenario
single, 25 years oldMONITORING SOCIALISE
breakfast
WATER SOIL FERTILIZER
PURCHASE PAYMENT END OF DAY

17. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
calculate amounts of fruits and
vegetables produced through wi-fi
sensor
alert you when it is taken from the tree/
plant
from wi-fi sensor to smart devices
MONITORING
Technology
single, 25 years old
PLANT SENSOR APP NOTIFICATION

18. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
ENERGY
PRODUCE CLIMATE REGULATION
Technology
windmill
solar roof gardens by the bay concept

19. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Technology
WATER IRRIGATION

20. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
2014 2015
ROOF PROTECTION
MONITORING PLANT
FACE RECOGNITION SYSTEM
CLIMATE CONTROL
SOLAR ROOF
PRE-TEST
TRIAL EVENT
2016 2017 2018 2019 2020
SKYHUBBER
Timeline

21. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Business Model
KEY PARTNERS VALUE PREP.
KEY ACTIVITIES
COSTS REVENUE
CUSTOMER
KEY RESOURCES
Retailers
Specialists
Suppliers
Healthy lifestyle
Easy access
to food
Education
for kids
Greenery
Sharing
FRESH FOOD
RETAILING
building • maintenance - products
- monitoring services
- access to the rooftop
- subscriptions
community
simbiotic
customer
relationship
becoming
part of
Agriculture
Farmers
SKYHUBBER

22. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Conclusion

23. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Thank you • Merci • Grazie