What is the FlashMOVE? FlashMOVE is the name of the NowWeMOVE flash mob. A FlashMOVE is perfectly suited to promote MOVE Week as the choreography unfolds gradually and passers-by can join in and be active. It is an opportunity for the initiative to make a strong link with its European dimension. All countries involved in the MOVE Week have the chance to show their European neighbours who they are. The European Union motto is “United in diversity”, so let’s show this diversity based on a solid common support: the FlashMOVE. The idea is to show that everybody can dance and is free to create their own moves. The FlashMOVE choreography allows participants to express themselves while having fun. FlashMOVE does not have to showcase the perfect dance moves, theatrical masterpieces or acrobatic tricks and we don’t expect everyone (except for the leader) to do it perfectly – the whole point is to create a large, active group thanks to the organised participants and people passing by.

1. Flash MOVE Guide|2017

2. What is the FlashMOVE?
FlashMOVE is the name of the NowWeMOVE flash mob. A FlashMOVE is perfectly suited
to promote MOVE Week as the choreography unfolds gradually and passers-by can join
in and be active.
It is an opportunity for the initiative to make a strong link with its European dimension.
All countries involved in the MOVE Week have the chance to show their European neigh-
bours who they are. The European Union motto is “United in diversity”, so let’s show this
diversity based on a solid common support: the FlashMOVE.
The idea is to show that everybody can dance and is free to create their own moves. The
FlashMOVE choreography allows participants to express themselves while having fun.
FlashMOVE does not have to showcase the perfect dance moves, theatrical master-
pieces or acrobatic tricks and we don’t expect everyone (except for the leader) to do it
perfectly – the whole point is to create a large, active group thanks to the organised par-
ticipants and people passing by.
Find your FlashMOVE, post it on YouTube and your
flash mob could be featured in the next year’s official
FlashMOVE promotional video!

3. In 2015 117 flash mobs in 21 European countries happened at the same time to promote
the start of MOVE Week 2015. Every year the number is expected to be even bigger and
we want to see as many of FlashMOVEs from around Europe as we can.
The spectators you have on the day are not your only audience. Get a steady hand to
film your FlashMOVE (in the best quality possible), post your video on YouTube, upload it
to the FlashMOVE website and share it as widely as you can through your social media
networks.
The 5 videos with most likes and shares will become the official video promoting
the next FlashMOVE. We will collect likes by following your video on YouTube
and by requesting a screen shot(s) of Facebook and other social media posts
showing likes. To be able to find your videos do not forget to add #flashmove to
your posts.
We will calculate a final tally at end of the MOVE Week and after taking a closer
look at the likes, shares and comments we will announce the 5 videos that will
feature in the FlahsMOVE promo video!
When the 5 videos have been selected, we will request the raw format of the videos and
ISCA’s design team will edit the final video that we will promote in Europe.
Get ready for the FlashMOVE this September and use our toolkit to help you get started.
Visit the official NowWeMOVE FlashMOVE website for more info.
IN 2015
117 FLASH MOBS
IN 21EUROPEAN
COUNTRIES HAPPENED
AT THE SAME TIME

4. BEFORE YOU START, PLEASE NOTE
For your FlashMOVE you can choose one of the 4 choreographies,
available for free download from the web-site.
Part 1: This is a compulsory part that needs to be included in your FlashMOVE
event. The choreography is joyful, inclusive, easy to learn, and is made in a way so
you can easily involve all bystanders
Part 2: You can make your opening by using your own creative ideas.

5. ORGANISING THE FLASHMOVE EVENT
IDENTIFYYOUR LOCATION
IDENTIFY YOUR LOCATION
Have an idea about your FlashMOVE location. Think of a good public lo-
cation where many people pass by and where you have space for your
performance. You could choose the most prominent bridge connecting
both sides of your city, a nice square that is a favourite spot among
your citizens, a busy train or metro station, a university campus, etc.
After all, the main idea of the FlashMOVE is to be seen and noticed.
The symbolism of the place of your FlashMOVE
The choice of place could play a major role for the success of your
FlashMOVE Event. If the place is symbolic and chosen carefully you
can get great exposure and media attention.
Case Study from 2014
In 2014 we had our FlashMOVE around Europe, danced on bridges.
Why we chose the bridge as the main place? It is symbolic, it is the link
between two parts, so it also may be the one between inactivity and
activity. The goal is to lead people towards a healthier life.
It is also a way to gather people, to have the opportunity for all to reach
out to others and promote a good cause in unison. It is all about push-
ing oneself one step further, overcoming obstacles and difficulties by
“building a bridge” and reaching the own destination.
The bridge is also a symbol of transition, transformation: by dancing,
everyone can move on and go to the unknown. No matter if you are a
good dancer or not, the most important is to have fun, move with the
others and express your creativity.
Taking a bridge is taking the shortest way to a destination. The best
way to feel better is not taking drugs but moving, being physically ac-
tive

6. Some examples of possible places for your FlashMOVE
Eifel tower
Paris, France
This place is spectacular! It has become
both a global cultural icon of France and one
of the most recognisable structures in the
world. The tower is the tallest structure in
Paris and the most-visited paid monument in
the world – always crowded, communicative,
visited not only by people from France and
Europe but by tourist from all over the world.
It gives a wonderful opportunity to increase
NWM visibility and attract people to join
“La passerelle Simone de Beau-
voir”
Paris, France
It is a bridge solely for pedestrians and
cyclists across the
Seine River in Paris. No cars, only people
physically active are crossing this bridge.
The can be your dancers. Think about it.
“Sienna” - the main square
Rome, Italy
The Public Palace of Siena (also known as
Town Hall) is the building built roughly be-
tween 1297 and 1310. This is the seat of
the municipal administration, as well as the
municipal museum. The square in front of it
is beautiful and guarantees a stable flow of
people.
The Ancient Roman Stadium
Plovdiv, Bulgaria
This place is spectacular! It has become
both a global cultural icon of France and one
of the most recognisable structures in the
world. The tower is the tallest structure in
Paris and the most-visited paid monument in
the world – always crowded, communicative,
visited not only by people from France and
Europe but by tourist from all over the world.
It gives a wonderful opportunity to increase
NWM visibility and attract people to join
THE FLASHMOVE LOCATION

7. “Tromostovje”
Ljubljana, Slovenia
The Triple Bridge (Tromostovje) is a group of
three bridges across the Ljubljanica River. It
connects the Ljubljana’s historical, medieval,
town on one bank, and the modern city of
Ljubljana, capital of Slovenia, on the other. It
is crossed all day long by a lot of passersby
and bikes who can discover its original de-
sign.
Central Station
Berlin, Germany
The train station serves more than 25,000
passengers daily, so it gives a great
opportunitytopromoteMOVEWeek,increase
its visibility and attract people to join the
Flash MOVE and potentially MOVE Week.
Mall Galeria - Galeria Mokotów
Warsaw, Poland
The Public Palace of Siena (also known as
Town Hall) is the building built roughly be-
tween 1297 and 1310. This is the seat of
the municipal administration, as well as the
municipal museum. The square in front of it
is beautiful and guarantees a stable flow of
people.
City Hall Square
Copenhagen, Denmark
This place is spectacular! It has become
both a global cultural icon of France and one
of the most recognisable structures in the
world. The tower is the tallest structure in
Paris and the most-visited paid monument in
the world – always crowded, communicative,
visited not only by people from France and
Europe but by tourist from all over the world.
It gives a wonderful opportunity to increase
NWM visibility and attract people to join
Some examples of possible places for your FlashMOVE
THE FLASHMOVE LOCATION

8. Barcelona Airport
Barcelona, Spain
The Triple Bridge (Tromostovje) is a group of
three bridges across the Ljubljanica River. It
connects the Ljubljana’s historical, medieval,
town on one bank, and the modern city of
Ljubljana, capital of Slovenia, on the other. It
is crossed all day long by a lot of passersby
and bikes who can discover its original de-
sign.
The Nottingham Academy
Nottingham, UK
The train station serves more than 25,000
passengers daily, so it gives a great
opportunitytopromoteMOVEWeek,increase
its visibility and attract people to join the
Flash MOVE and potentially MOVE Week.
Some examples of possible places for your FlashMOVE
THE FLASHMOVE LOCATION

9. Choose from 4 diffident choreographies
Find out more here

10. CREATE YOUR OWN CREATIVE OPENING OR
CLOSING OF EVENT
The success of your FlashMOVE will be dependent on the originality, liveliness and
attractiveness of the event. Avoid copying a flash mob event that has been per-
formed somewhere else. Always make alterations to any FlashMOVE performance
that has inspired you so that it has your own mark of originality and local relevance.
In all cases, the performance must be worked out in advance and either rehearsed or
well explained in some manner (such as through online instructions) so that every-
one knows their role and interactions with the other performers.
Find someone who is able to do the choreography.
This could be you or you can partner with a dance club/s to create the choreography.
Be creative. Consider what is liked in your city/country. Partner with different clubs –
dance, skateboard, street fitness, etc.
Who are your performers?
You’ll need willing performers to be the main participants in the FlashMOVE. You can
rely on your partners and networks, but do not forget that you can make good use
of online resources such as social media, emails, and websites. You may also be able
to draw on the resources of a class you’re in, a performance or dance group you’re a
part of, or other groups of people you spend time with. Ask your friends and family if
they’d like to be a part of it too.
FlashMOVE dances can include any number of people - from 1 to 500. For your Flash-
MOVE it would be great if you try to involve a minimum of 50-75 people for greater
impact.
What are they going to do?
Provide clear instructions about your FlashMOVE. The success of your FlashMOVE
requires that your participants know exactly what to do. It is best if you can have
a rehearsal beforehand, but if this isn’t possible, then at least provide very clear in-
structions (online or by email, etc.) as to:
• what the choreography is (you will find a step-by-step tutorial at the end
of this document);
• what to wear;
• where to be at what time;
• what to do (e.g. be prepared to walk, dance, gape like a fish, etc., on the
corner Charlie’s Bridge, Prague, at 17:00) and how long to do the act for.
Choose a FlashMOVE leader.
This will be the dancer in the group who knows the choreography very well. This
could be a person who sets the beat and provides a following point for the remaining
dancers. The leader can start the routine with a solo dance move, and then attract
the next group of 9 to 15 dancers who join in with the next move. Then, double the
group’s size with 16 to 30 dancers joining in.
The trick to a good FlashMOVE is to gradually get all of the dancers involved in the
routine. Get the rest of them to join in the last part of the song so that the entire
group is finally involved

11. THINGS TO CONSIDER
1. Dress up in FlashMOVE t-shirts. Download the design from here.
There is no dress code for the FlashMOVE, but make sure you have enough
T-shirts, bracelets and stickers for your dancers. Make sure you have banners
and leaflets which you can distribute to the spectators!
2. Arrange the location
Registerwith local authoritiesto ensurethat you have permissionto use public
spaces. Permissions are given by the city or municipality. If you plan to have
200-500 or more dancers ask the local police department to secure the area
and send more officers to the place where you are performing.
3. Knowthe limitations of your location.
Do a proper check of the area you’re proposing to perform the FlashMOVE in.
There may be safety, legal, or physical limits on what can be done in the
location.To avoid getting intotrouble legally, it’s importantto not create unsafe
obstructions, safety problems, or to hold up people in ways that prevent them
from their usual business on non-public premises. You need to judge that your
flash mobwon’t bethe cause ofemergency orunlawful situations. Forexample,
if your FlashMOVE is likely to block emergency exits, then think again about
where to locate the event.
4. Prepareyourpromotionalmaterials-banners,leaflets,bracelets,stickers!
5. Equipment
• Sound system:Youwill need a powerful sound system (portable orfixed).
If you need electricity you can ask nearby bars, shops etc.
• Arrangeforaphotographerwhowilltakepicturesduringtheperformance.
You can use the pictures later for promotion and dissemination of your
event. Invest in a professional photographer.
• Videographer:A camera filming the event: Organise quality videography
for the event. It’s definitely worth having the whole event filmed so that
you can upload it to YouTube and use it for your local promotion. If
nothing else, it will serve as inspiration for future Flash Mobs.
PLEASE MAKE SURE TO FILM YOUR VIDEO AS AN AVI FILE WITH A
RESOLUTION OF 480p – 720p.

12. FINDYOUR FlashMOVE!