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Toura General Presentation


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An overview of how to build apps using Toura's Mobile App Producer, along with features and functionality of the apps.

Published in: Technology
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Toura General Presentation

  1. 1. | @touramobile | info@toura.comProprietary & Confidential
  2. 2. Toura is redefining the way premium content providers execute scalable mobile strategies.Proprietary & Confidential 2
  3. 3. Proprietary & Confidential 3
  4. 4. Upload Content: Manage Your Assets in the Library Content includes text, images, audio, videos, locations and RSS feeds Content can be uploaded directly through MAP interface or via XML from a third party content management system Toura’s asset manager will format content to work on the various operating systemsProprietary & Confidential 4
  5. 5. Build & Construct: How Your App is Built Using an Intuitive Interface Three simple steps when building out your app: Build your app hierarchy and architecture. 1 Attach content and Select from a 3 preview your app in series of layouts. 2 real-time.Proprietary & Confidential 5
  6. 6. Apply Design: Make Your App Beautiful By Applying Custom Design Elements Using our layouts, apply custom background images and headers to create a unique experience. Upload your load screens and icons for additional branding. For an even further customized look, apply custom CSS* to your app.Proprietary & Confidential 6 *Additional fee may apply
  7. 7. Compile & Submit: Getting Ready and Launch! To stream or not to stream? Control the size of your app by streaming multi-media and monitoring the overall size of your app. Generate native binary files for your submission to the various app stores: iPhone and iPad for iTunes, Android for Google Play, Barnes and Noble Nook and Kindle Fire App Stores...and more! Create a mobile web app* that can be used across almost any webkit-enabled device and delivered through the browser.Proprietary & Confidential 7 *Additional fee may apply
  8. 8. Monetize: Five Ways to Monetize Your App Integrated 1 2 3 Sponsorship Create unique integrated sponsorship opportunities within Paid Applications Advertising your app. Leverage the Use your ad server to merchandising layer deliver IAB standard of the app stores. ad banners. Mobile Landing Pages 4 Develop mobile-optimized 5 web pages for the destination of any advertising or sponsorship. Sponsor Application Offer Toura as a platform for your advertisers to build their own native or web app.Proprietary & Confidential 8
  9. 9. Data & Analytics: Monitor Performance. Optimize Content Track visits, unique visits, page views, location, and time spent for advertising and sponsorship opportunities. Optimize content and structure by tracking video and audio plays. Operating system, browser and device manufacturer provides additional insight into your users.Proprietary & Confidential 9
  10. 10. Toura mobile applications entertain and expose consumers to a broad range of content experiences.Proprietary & Confidential 10
  11. 11. CROSS PLATFORM Our apps can be viewed across a wide range of devices, including iOS, Android and any webkit- enabled phone or tablet. LANDSCAPE AND PORTRAIT VIEWS All of our apps can be viewed in both landscape and portrait, for both phone and tablet, across all platforms.Proprietary & Confidential 11
  12. 12. NAVIGATION LAYOUTS Choose from a variety of layout options for your home page or any table of contents. Grid View List View List View w/ ImagesProprietary & Confidential 12
  13. 13. CONTENT LAYOUTS Choose from a variety of layout options for your content pages. Video w/ Text Images w/ Text Maps RSS FeedsProprietary & Confidential 13
  14. 14. NAVIGATION BAR Customize your home screen navigation to include Search, About, Maps and Favorites. MORE DRAWER Accessible throughout the app, users can drop it down for Home, Font Sizes, Search, Mark Favorite, Facebook, Twitter and Share via Email.Proprietary & Confidential 14
  15. 15. A Background on TouraProprietary & Confidential 15
  16. 16. Today, Toura offers two solutions with different business models: Toura Mobile App Producer For publishers, editorial and design staff Software-as-a-Service (SaaS) Patent-pending Mulberry Open-source HTML5 framework Free to start, metered APIs for enhanced features and monetization optionsProprietary & Confidential 16
  17. 17. Apps enabled by Toura British Library Treasures San Francisco Chronicle’s Top 100 Bay Area Restaurants See app See app Dennis Publishing’s DLA Piper’s Evo Supercar Directory Cab Cribs See app See app Boston Globe’s Best of the New See app 17
  18. 18. A Sample of Our Growing Client ListProprietary & Confidential 18
  19. 19. What Our Clients Are Saying “Toura is a great  partner for publishers. The platform requires no developer knowledge and is simple enough to train creative staff in less than an hour. Even sales reps can build an app -  it’s so simple. Toura is the perfect tool to allow marketing and sales teams to: try new ideas, support advertisers custom needs and experiment with new ideas – at a fraction of custom-shop costs.” Maggie Louie, Mobile Revenue Manager, LA Times “At the start of the year I built a mobile team from scratch. The problem is that it is time intensive and costs a lot [to make an app]. It’s very difficult to get to scale in a sensible way.” Alex Watson, Head of App Development, Dennis Publishing “With a platform like Toura in place, we’re now able to quickly respond to our readers’ needs and create in-depth perspectives for various events and verticals, like Best of New.” Domenic Vecchiarelli, Sr. Product Manager, Mobile, Boston.comProprietary & Confidential 19
  20. 20. Benefits of Toura for PublishersProprietary & Confidential 20
  21. 21. Aaron Radin Founders StoryCo-founder & CEOAn experienced entrepreneur, Aaron previously helped launch and manage three significant digital businessesfrom scratch.Experience in mobile industry stretches over 10 years from SMS, J2ME, Brew to innovating in HTML5 mobiledevelopment today.• CBS Television Stations Digital Media Group Founding member of the management team. Built team and grew revenues from zero to $20MM in 3 years.• GoldPocket Interactive and Wireless Ran business development efforts for venture-backed company (RRE, General Catalyst, Waterview) and helped launch one of the first large-scale SMS delivery products in the US. Company’s Interactive and Wireless divisions were sold to Tandberg and Motricity respectively• Held senior roles at ABC/Walt Disney Company, Showtime and the NBA.Sayoko Knight TeitelbaumCo-founder & Chief Marketing OfficerA seasoned digital operations executive, Sayoko has built sales and operations teams at nascent digital businessesto eight figures in revenue within three years.• CBS Television Stations Digital Media Group Early hire to the management team. Developed and ran Sales Operations and Product Management helping to scale revenue growth.• Cendant Travel Distribution Services Hired by corporate parent to the integration team. Responsible for integration of media sales across 13 travel acquisitions over the course of 2 years including, CheapTickets, and the Away Network.
  22. 22. Your Content. Our Platform. Every Device.Proprietary & Confidential 22