Linda Feltman has worked with the Penn State SBDC as the senior business consultant since April 1999. Prior to joining the SBDC staff, over the course of twenty years, she was involved in several small business start-ups as a principal or owner. She has authored a column for Pennsylvania Magazine since 1992 and is the author of several books. She has been an adjunct faculty member in Penn State's College of Communications since 2005. Linda was the recipient of the 2008-2009 College of Communications' Deans' Excellence Award for Outstanding Faculty Associate. Currently, she is the advisor for a new Penn State student organization, Happy Valley Communications. Linda is a 1976 graduate of Penn State, earning a bachelor's degree in Advertising. Prior to that, she attended the University of Montreal (Canada) and the College of Dupage, Glen Ellyn, Ill. She studied abroad in 1976 attending the University of Manchester. Although she enjoys living in her adopted state of Pennsylvania, she occasionally visits the Chicago suburb where she grew up to reconnect with family and friends.

1. Building Your Team
Learning to Reach Out
Presented by:
Linda Feltman
Business Consultant
(additional slides on E2 & P2 courtesy of PSU SBDC EMAP)

2. So what is an SBDC?
• The SBDC’s are located nationwide – over 1000
offices serve all 50 states.
• Assistance is free and confidential.
• In the state of PA all consultants must have direct
small business experience
• At the PSU SBDC we work every day with
student entrepreneurs.
L Feltman, October 2009

3. What’s up with all this
team stuff?
• Success rate increases exponentially with
the right mix of partners
• Life is too short to work with people you
don’t like
• Recognize that as good as you are – you
don’t know it all and you need to fill in the
blanks
L Feltman, October 2009

4. Why a Team?
• Good advice from Guy Kawasaki, who states in
his book, The Art of the Start, “Find a few soul
mates. Successful companies are started
and made successful by at least two, usually
more soul mates. One person may come to
be recognized as the innovator, but it takes
a team of good people to make any venture
work.”
L Feltman, October 2009

5. So what’s next?
• If you’re bootstrapping it, forget the high end
dream team. Instead look for:
• Affordable or free (i.e. SBDC’s, SCORE etc)
• An evangelistic attitude toward your business
• Raw talent and energy
• Enthusiasm and Passion may trump ignorance
L Feltman, October 2009

6. Finding Your Best
Friends
• Resources: Faculty, Entrepreneurs, SBDC
• Choose Infected People and be willing to share
• Understand your goal is not so much to retain
control as it is to build a good organization.
• Lawyers and CPA’s are a good thing.
• Change happens. Be prepared. “Times change,
people change, organizations change” Guy Kawasaki
L Feltman, October 2009

7. You have the Team – but is your
business E and P Savvy?
What is Energy Efficiency (E2)?
Energy efficiency is reducing the use of
non-renewable energy forms such as
electricity and natural gas.
E2 lowers operating costs and contributes
to your bottom line without affecting
productivity or safety and improves
environmental quality.
L Feltman, October 2009

8. What is Pollution Prevention (P2)?
Pollution prevention, commonly referred to as
"P2," is an approach to environmental
management that focuses on preventing waste at
its source by increasing efficiency in the use of
raw materials, energy, water, and other natural
resources.
Often, employing P2 strategies can lead to
significant cost savings in operation.
L Feltman, October 2009

9. How Can P2 and E2 Help My
Business?
Pollution prevention and energy efficiency are not just luxuries
or “environmental things”. They can:
 Reduce regulatory burden
 Reduce operating costs
 Reduce exposure to liability
 Improve employee safety
 Improve productivity
 Improve quality management systems
 Improve public image and provide better environmental
protection
L Feltman, October 2009

10. E2 Examples
 Provide basic maintenance to refrigerator coils and air compressors
 Close blinds during sunny summer days and after sunset in the winter
 Install programmable thermostats ($25 to $100)
 Clean or replace the air filter on your warm air heating system ($15)
 Install compact fluorescent light bulbs in the fixtures you use the most ($10)
 Seal and insulate heating and cooling ducts
 Have heating and cooling systems tuned up every couple of years
 Insulate hot water pipes in unheated basements or crawlspaces
 Install insulating shades for windows or add insulating storm windows
 Install occupancy lighting sensors in infrequently used rooms
 Turn down the water heater thermostat to 120°F
 Set thermostats to 68°F in winter when you are open, and down to 55°F when
you are away
L Feltman, October 2009

11. P2 - Examples
Change material purchasing and control methods
– Reduce the types of products that serve the same function
– Rotate stock from back of shelves to avoid expiration before use
– Buy appropriately sized containers
Improve housekeeping
– Keep storage areas clean and organized
– Immediately return unacceptable items if delivered
– Repair leaks to prevent loss
– Can be implemented quickly with little or no capital investment
L Feltman, October 2009

12. Energy Resources
The Small Business Development Center’s (SBDC)
Environmental Management Assistance Program
(EMAP) (877-ask-emap)
Small Business Ombudsman (www.epa.gov/sdo)
717-772-5942
PA DEP (www.dep.state.pa.us)
EPA Energy Star® (www.energystar.gov)
L Feltman, October 2009

13. Cool Books on
Entrepreneurship
• The Art of the Start by Guy Kawasaki
• The Toilet Paper Entrepreneur by Mike
Michalowicz
• Passion to Profits by Rhonda Abrams
• So what? who cares? why you?™ The inventors
commercialization Toolkit by Wendy Kennedy
www.wendykennedy.com
L Feltman, October 2009

14. Thanks for listening!
Questions?
L Feltman, October 2009