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2018 - SXSW & General Assembly - Introduction to Product Management

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This is the deck that I presented @ SXSW as part of General Assembly's programming

Published in: Technology

2018 - SXSW & General Assembly - Introduction to Product Management

  1. 1. INTRODUCTION TO PRODUCT MANAGEMENT
  2. 2. INTRODUCTION TO PRODUCT MANAGEMENT ABOUT THIS GUY… ‣ 15+ Years of Product ‣ VP of Product @ Banker’s Toolbox ‣ Inspired Agilist ‣ Modern-Mainstream Products Practice ‣ Fave meme…
  3. 3. INTRODUCTION TO PRODUCT MANAGEMENT LEARNING OBJECTIVES ‣ The role of product management and the core responsibilities of a Product Manager ‣ The key principles that drive modern, mainstream product management ‣ What you can do to take the next steps in your path to product management
  4. 4. INTRODUCTION TO PRODUCT MANAGEMENT PRODUCT MANAGEMENT IS AN EGALITARIAN CAREER PUBLIC SERVICE ANNOUNCEMENT
  5. 5. INTRODUCTION TO PRODUCT MANAGEMENT THE ROLE
  6. 6. THE ROLE A PRODUCT IS A SOLUTION TO A PROBLEM SHARED BY MANY CUSTOMERS
  7. 7. THE ROLE UNCERTAINTY Ideas & Outcomes Value OUR PURPOSE
  8. 8. THE ROLE THE LANDSCAPE
  9. 9. THE ROLE • PROVIDE VISION • PRIORITIZE WHO & WHAT • CO-MAKE THE SOLUTION • MANAGE TRADEOFFS • DRIVE ADOPTION CORE RESPONSIBILITIES
  10. 10. THE ROLE YOU DO NOT NEED TO BE TECHNICAL TO BE A PRODUCT MANAGER (but it doesn’t hurt…) PUBLIC SERVICE ANNOUNCEMENT
  11. 11. INTRODUCTION TO PRODUCT MANAGEMENT KEY PRINCIPLES
  12. 12. KEY PRINCIPLES #1: Scientific Method
  13. 13. KEY PRINCIPLES #2: Feedback Loops
  14. 14. KEY PRINCIPLES #3: Valuable, Usable, Feasible
  15. 15. KEY PRINCIPLES #4: Minimum Viable Product (MVP) VS.
  16. 16. MINIMUM VIABLE PRODUCT CONCIERGE ‣ Delivering a service manually to the customer. ‣ Wine Delivery App - user calls, emails, or text their order. ‣ Payments processed on delivery using Square.
  17. 17. MINIMUM VIABLE PRODUCT VIDEO MVP ‣ Used to demonstrate a hard concept. ‣ Can be pieced together without the technology being completely in place.
  18. 18. INTRODUCTION TO PRODUCT MANAGEMENT YOUR NEXT STEPS
  19. 19. YOUR NEXT STEPS ENGAGE YOUR PRODUCTS COMMUNITY
  20. 20. YOUR NEXT STEPS OWN YOUR LEARNING
  21. 21. YOUR NEXT STEPS ASK FOR _____
  22. 22. Q&A INTRODUCTION TO PRODUCT MANAGEMENT LEARNING OBJECTIVES  The role of product management and the core responsibilities of a Product Manager  The key principles that drive modern, mainstream product management  What you can do to take the next steps in your path to product management

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