The document discusses strategies for obtaining referrals from professionals to help sustain occupancy at an assisted living facility. It recommends using both scientific and creative approaches, including maintaining regular contact with referral sources, analyzing referral demographics and histories, and employing relationship-building tactics like networking events and power breakfasts to generate referrals in a cost-effective manner. The goal is to obtain a steady stream of qualified leads over time through a systematic and imaginative referral process.