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Fishing for Results How to Sustain Occupancy with Professional Referrals
The Science Says ,[object Object],[object Object]
The Science of Fishing for Results 70 Unit Assisted Living  Needing 6 Move-ins in 30 days 300 Cold leads 192 Other Referrals 64 Advertising Referrals 12 Professional Referrals # of Leads Needed Lead Type
Supply & Frequency C=36 B=24 A=12 Supply 6 months-1 year 90-120 Days 1-90 Days Referral Frequency Every 90 days Every 60 days Every 15 days Sales Call Frequency
The Best Ponds to Fish In ,[object Object],[object Object],[object Object],[object Object]
The Art Does… ,[object Object],[object Object]
The Art of Fishing for Referrals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Art of Fishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Tackle Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Art of the Sales Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creatively Sustaining Referrals Creative Follow Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Follow Up Ideas What Have You Tried?
The Science & Art Deliver! ,[object Object],[object Object]

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Fishing For Results

  • 1. Fishing for Results How to Sustain Occupancy with Professional Referrals
  • 2.
  • 3. The Science of Fishing for Results 70 Unit Assisted Living Needing 6 Move-ins in 30 days 300 Cold leads 192 Other Referrals 64 Advertising Referrals 12 Professional Referrals # of Leads Needed Lead Type
  • 4. Supply & Frequency C=36 B=24 A=12 Supply 6 months-1 year 90-120 Days 1-90 Days Referral Frequency Every 90 days Every 60 days Every 15 days Sales Call Frequency
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Creative Follow Up Ideas What Have You Tried?
  • 13.

Editor's Notes

  1. Tera-start out real ‘networky’, feel good, personal, model combining the science and art of the Sales Call. Discuss the plan for the presentation, ask for the group ‘Hopes’. Ask a few other questions-how many DCR’s/ED’s/Others. Mary-go into hard core science verses/art-very dramatic. Then ask ‘So, how did that go?’ get group engaged and participating. Transition to Science.
  2. Review slide-mention the science as the numbers to achieve basic results regardless of salespersons skill level. The science is easy, it is what it is. It helps create focus and to assist with time management.
  3. Explain slide-given that the conversion ratio is 50%-others convert at a much lower rate.
  4. How many Professional referral Sources are in your data bases? Basic statistics from ALFA/industry sources-Code your referral sources ABC or HWC…As a 70 unit AL, need 12, 24, 35 (75). Shocking to most of us huh? Sales Call frequency based on status of referral source is also very industry standard. Science helps manage time to achieve a basic result.
  5. There is plenty of science to find the best ponds to fish in for referrals….many sources and definitely not short on information. Analysis paralysis. Again. Repeat that the science says-it is what it is, plenty of data and statistics to prove it works…so as sales people…How do you feel about the fact that the science can create results regardless of experience or creativity? What’s good about this? What's not so good about this? Let’s look at the Art of sales….
  6. The science helps us know what we need to do and manage time to get it done. The art of selling is personal, it’s memorable, it has heart and soul.
  7. The Art of fishing for referrals creates (review bullets).
  8. Understanding that selling is a unique art form, it’s important to look at crafting each sales call based on the purpose and goal. Take for example cold calling and scheduled appointments.
  9. So, what’s in your tackle box that is creative, different, personal and memorable? Here are some basics-what else is in your tackle box?
  10. The art of planning for the sales call-basic’s that are critical!
  11. Creative follow up that enhances the chances of even better referral results! Next slide….what creative follow up has worked for you?