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PATH OF LEAST RESISTANCE
Demographics
High School Students  (without parents) ,[object Object],Promotions:  flyers, advertising with schools, internet marketing, partnering with other businesses
College Students ,[object Object],Promotions:  flyers, internet marketing, partnerships with other businesses, group site buy
Young Professionals ,[object Object],Promotions:  internet marketing, business partnerships, newspapers and magazines, group site buy
Families with Young Children ,[object Object],Promotions:  internet marketing, mail advertising/flyers, group site buy, business partnerships, television and radio
Families with Middle-High School Children ,[object Object],Promotions:  internet marketing, partnering with schools, business partnerships, group site buy, in-mail flyers
Families with Grown Children ,[object Object],Promotions:  group buy site, flyers by mail, business partnerships, email marketing, television/radio
Psychographics
Sorority Girl Lunch ,[object Object],Promotions:  internet marketing, group buy sites, flyers, business partnerships
Sorority Girl Friends at Night Promotions:  internet marketing, flyers, group site buy, business partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Office Group Leader ,[object Object],Promotions:  internet marketing, flyers, in-mail, email, group site buy, promo display unit
Office Manager ,[object Object],Promotions:  internet marketing, flyers, promo display unit, group site buy
Business Lunch ,[object Object],Promotions:  internet marketing, flyers, email and mail, promo display unit

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