The document summarizes the logo design process for a company called First-Check Limited. Research was conducted including moodboards exploring health symbols and analyzing competitors' logos. Various mock-ups were created incorporating a heart, lines resembling a heart monitor, and emphasizing the text "First-Check". The final logo design features a blue heart symbol to represent healthcare and additional icons were created for digital and print use.

1. Logo Design:
Limited First Check

2. OVERVIEW
To create a logo for First-Check Limited.
The logo must project the brand’s:
Creditability
Clinical Nature
Trust
Reliability

3. RESEARCH
•Moodboards were
created as a form of
research for the logo
design.
•Different ideas were
explored in relation to
the topic of health.
•Apart from the
obvious symbol of
health, (the snake),
the heart seemed to
be used in a number
of cases.
•The main colour
used in these
symbols are blue,
white and red.

4. RESEARCH
•A analysis of
competitors logos
was also conducted.
•Each have an
organic feel to their
symbols or are very
crisp and clean in
appearance.
•Again blue is the
colour predominant
in most of the logos.
•As a result of this,
blue was chosen as
the main colour to be
used in the logo

5. MOCK-UPS
• A number of
different mock-ups
were created after
the research.
1. The heart, being
a universal
symbol for health
was used.
2. Lines were used
to simulate a
heart monitor.
3. Resembles two
band aids forming
a cross(another
symbol for health

6. MOCK-UPS
4. The logo was to
put emphasis on
the word, “First-
Check” rather
than the image.
This logo
presents the
brand in a
respectable and •The logo above
trustworthy light. draws on the USP of
5. Using a different the brand, the fact
colour, the logo that they can do
has simplistic and house visits.
memorable
qualities.

7. FINAL–DRAFT
• I chose the blue
•A printable version of
version for the final
a business card is
version as it is the
attached to the email
most iconic colour for
containing this
healthcare.
presentation
•A black & white
version was also
created for printing
purposes.
•A favicon was also
created(the tiny
image that appears
on the browser when
on your site).
•App and Facebook
icons were also
created.

8. Designed by
Stephen Carberry
Mobile: 0872671182
*All designs are patented and reserved