Sonru CEO, Ed Hendrick & Katya Yuldasheva, Talent Director at Bacardi will be sharing some inside information on Video Interviewing and talking through some of the key the findings of their latest research paper, 500,000 insights on the Candidate Experience of Video Interviewing. Sonru will also be joined by a guest speaker who will discuss their organisation’s journey with Video Interviewing and how the technology has impacted their recruitment process”

1. ®
Sonru Video Interviewing – The Bacardi
Story
Ed Hendrick
Sonru
Katya Yuldasheva
Bacardi

2. ®
Introduction to Sonru & Video Interviewing
New Video Interviewing Research
The Bacardi Story
Q&A
Agenda

3. ®
What is Video Interviewing
Easily Sharable
Comprehensive View
of Candidates
Removes Geographical
Boundaries
Asynchronous or Live

4. ®
Founded in 2007
500+ Enterprise Clients Worldwide
Available in 18 Languages
Multi-Platform, ATS Friendly
Full In-house Customer Support 24/7/365
About Sonru

5. ®
Industry Leading
Research
Focus on Big Data
Impossible with Other
Screening Methods
Reinforcing Commitment
to Candidate Experience
500,000 Insights

6. ®
Research Highlights – Changing Demographics
2011 2017
Under 35s – 73%
Over 35s – 27%
Male Candidates – 70%
Female Candidates – 30%
Under 35s – 65%
Over 35s – 35%
Male Candidates – 50%
Female Candidates – 50%

7. 500,000 Insights Whitepaper
For more see:
www.sonru.com

8. ®

9. ®
Contents
• About Bacardi
• Bacardi Recruitment Context
• Our Challenge with Outsourced Recruitment
• Bringing Recruitment Home
• Revised Selection Process
• The Hiring Manager Experience
• Lessons Learned
• Candidate Experience

10. ®
About Bacardi – Steeped in History
• Founded in Cuba in 1862.
• 7 generations of Bacardi family.
• Portfolio exceeding 200 brands.
• Present in more than 160 markets with 5500
employees worldwide.
• Our employees (Primos) are guardians of our
tradition.

11. ®
Recruitment Context – High Volume & Diverse
• 800+ hires a year
• 43 markets
• 400+ Hiring Managers
• 20+ languages
• Largest Recruitment markets: US,
UK, France, Russia, India

12. ®
Our Challenge With Outsourced Recruitment
Reactive Inefficient Costly
• Reliance on ad-hoc external agencies
• First candidate contact: face-to-face interviews with shortlist of 3-5
• No control over quality of interview and candidate experience
• No control how the 3 candidates were selected
• One size fits all psychometric testing

13. ®
Bringing Recruitment Home
Industry wide shift in how to approach recruitment
• Tasked with looking for innovation in the recruitment process
• Efficiency and effectiveness
• Capturing intelligence
• Building candidate pipelines
• Stronger qualitative metrics and reporting
• Shift from reactive to proactive

14. ®
Bringing Recruitment Home – Continued
Better
Infrastructure
Tool Kits Interview
App
Sonru

15. ®
Show Product
in Action
Word Of
Mouth
HQ Tools &
Training
Building
Awareness
Building
Adoption
Change
Management
Bringing Recruitment Home – Rolling Sonru Out

16. ®
Advertisement CV
Phone
Interview
Video
Interview
Face to Face Assessment
200-4000
respondents
per job
All reviewed
by
recruiters;
long-list CVs
reviewed by
HMs
10% 10-12 3-4 2
Revised Selection Process - Example

17. ®
Faster Process &
Reduced Time to Hire
Better Quality of
Candidates
Improved Overall
Structure
Substantial Cost
Savings
Impartial & Unbiased
Interviewing
Regaining Control
Over the Process
Revised Selection Process - Big Wins

18. ®
One Sonru Super User1
7 Months
Interview Projects
200,000 Pounds in Savings
27
200
010727200
Revised Selection Process -The Story of One Sonru Super User

19. ®
 Hiring managers involved from start to finish, stronger collaboration with recruiter.
 No surprises or ‘hoping for the best’. Hiring managers review responses and assess fit.
Recruiter no longer the “gate-keeper”.
 Better calibre of short-list, no more “helping” candidates to get to short-list.
 Minimum of 3 staff viewing the videos - HM, Hiring Manager’s Manager and recruiter.
 Re-watching helps interviewers prepare prior to a face to face interview.
 Convenience of reviewing on their own schedule.
Hiring Manager Experience of Video Interviewing
“From Hiring Manager Experience – Video Interviewing has been a step forward for us.”

20. ®
Candidate Experience of Video Interviewing
Overall Completion Rate 84%
Varied between
markets
84% candidate
satisfaction
95% would complete a
video interview again
“It was very quick and easy to do. I
appreciated that there were
practice questions beforehand so
that I could become familiar with
the interview.”
“I liked the idea that the hiring manager
had a say in the outcome and not just
the recruiter.”

21. ®
Lessons Learned
 Trial and error in creating interviews.
 Used for entry-level to middle management but in some cases for director level.
 Building question banks (BLX, functional and behavioural/culture fit).
 Breaking interviews into manageable sections.
 Emphasis on helping the candidate.
 We tell the candidates the first two questions.
 Steering away from trick questions.

22. ®
Latin America
Ambassadors
APAC
Adoption Stage
North America
Briefing Stage
Northern Europe
Biggest Usage

23. ®
Sonru Video Interviewing – The Bacardi
Story
Q&A
Contact:
sales@sonru.com