Curriculum Vitae

1. Luca Antonio Corazzina
Place and date of birth: Monza 24th May 1978
Address: Via Zincone 22/B - 20049 Concorezzo (MI)
Telephone number: 0399713120 – Mobile: 3473163048
E-mail: luca.corazzina@gmail.com
Marital Status: Married
Professional Experience
 Since July 2010
Amazon BuyVip - Amazon EU Sarl, Succursale Italiana
Senior Category Manager Sport
Sport-oriented full understanding of the Sport Category: Brand, products, potential, selection with deep data analysis skills
and strong customer focus.
Hunting new vendors and vendor-management, sourcing EU agreements, increasing top and bottom total-sales revenue.
Building strong relationships, facilitating discussions with vendors, increasing selection, and engaging them in growth
opportunities. By analysing customer data, as well as competitors and the market segment in general, you will identify
selection gaps and seek out new vendors to fulfil this demand.
Taking on budget responsibility, for margin and total growth of the category, publishing the annual plan and reviewing it 3
times per year.
Practising strong communication skills and an assertive approach, whilst maintaining my ability to be vocally self-critical.
People management: Coordinating and coaching of the Italian sport 3-person team. Collaborating with all EU departments:
Finance, production, planning, marketing and operation.
 From May 2010 to June 2010
Buy on Web SpA
Category Manager Videogames
Managing a 3-person team. Engaging in assortment review, scouting and selecting new suppliers.
Managing responsibilities for pricing policy, margins and sales departments, as well as, both analysing and managing stock.
 From April 2007 to May 2010
Fueps S.p.a. - a RCS Digital Company
Web Content Manager, E-Commerce & D-Commerce Manager
Managing Online gaming portals, communities and B2C e-commerce of videogames.
Responsible of the development and maintenance of the information published on the web.
Coordinating the project development team to guarantee the needs of users. Managing both editorial and release activity.
Use of CMS tools and analysis of site KPIs (PV, UU, Time spent, referrals). Drawing weekly reports for senior managers and
partners (corriere.it, gazzetta.it, virgilio.alice.it).
Goal: Ensuring the site operates smoothly according to specifications and customer needs.
Driving AdServer management and web campaigns. Sending newsletters and DEM through ContactLab platform.
Developing of E-commerce and D-commerce services in order to achieve maximum profitability of the business by
increasing revenues and maintaining an efficient return on investment.
Supporting the development of the sites directly involved in service sales, and suggesting multichannel strategies.
Identifying new areas / development opportunities, enhancing relationships with internal and external suppliers.
 From 2002 to 2007
DVD.it srl – Triboo Group
E-commerce Manager, Web Content Manager
E-Commerce B2C Internet site: DVDs, Games, Books and Hitech Products.
Selecting as well as defining the assortment of online events, policy of price and discounts, and planning and participating in
in the drafting budget parameters.
Taking on responsibility of Videogames category and a 2-person team. Managing and coaching the team in all tasks:
commercial deals with suppliers, codification of new products; production of online marketing promotions for both editorial
and graphic content.

2. Being able to double the revenue of the category YoY achieving 1.5M€, developing skills in co-marketing and in
benchmarking designed drive category growth. Maintaining direct assistance to customers through mailing service and chat
site.
 From 2001 to 2002
Hi-Media Italia Srl
Traffic Manager, Web designer
Managing Ad campaign activation and control, as well as report control production.
Keeping in contact with the e-commerce manager of the network to plan ad campaigns.
Focusing on customers in order to develop needs into ad campaigns using DEM and newsletters. Team-working with
marketing team so as to suggest structured projects to customers.
 From 1999 to 2001
Elcon Instruments Srl
R&D Technician
Liaising with suppliers, 3rd parties and production houses. Facilitating product validation and respective documentation.
Education
 2008-2010
Wall Street Institute
English Course (Upper-Waystage).
 2006
Course of Commerce agent
Regional course of commerce agent applied to sales techniques.
 2000-2001
Institute European of Design
Specialization web site maintenance and web marketing
Main courses: Macromedia Dreamweaver, Macromedia Flash, Action Script
 1997-1999
Politecnico di Milano
Attended the first 2 years of a degree course in Biomedical Engineering.
 1992-1997
Istituto Tecnico Industriale Statale A. Einstein
Technical school with a specialization in Electronics and Telecommunication.
Mark 57/60
IT knowledge
Office (Word, Excel, Power Point).
Excellent command of Internet navigation and in relative mail browsers.
Programs for web site designing: Macromedia Dreamweaver, Macromedia Flash and different HTML language editors.
Graphics programs: Photoshop, Fireworks, Freehand.
Experience on the platform of Windows and Macintosh.
Excellent skills in managing web campaigns, newsletters and direct mkt (ex. AdServer, OpenX, ContactLab)
Language Skills
• English Reading Good
• English Writing Good
• English Speaking Good
Personal Characteristics
Serious and determined person with good analytical and organizational skills; keen on learning new procedures and methods.
Sociable and enjoy working on a team, and integrating easily into new environments. Flexible, and dynamic, capable of both
leading and teaming, who is willing to take on business travel.
According to the law 196/03 I authorise the use of my personal data.