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Digital Media 2.0

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  • White

    1. 1. Selling Advertising Successfully on Digital Platforms Carl White CEO ValueClick Europe
    2. 3. US Display Spending By Media Type * Jupiter Research, Online Display Spending 2005-2011 , 7/06
    3. 4. Users struggle with new formats
    4. 5. Investing in the right areas?
    5. 6. Brand advertisers on the fence?
    6. 7. Formats have changed dramatically
    7. 8. Is brand advertising growth being hindered?
    8. 9. Social networking sites-monetisation?
    9. 13. Forget UGC what about AGC?
    10. 14. Is there a role for inventory auctioning?
    11. 15. And then there are new platforms to consider!

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