This document introduces Hublio, an insurance robo-advisor that aims to simplify insurance. It notes that most people are underinsured and that the insurance industry does not follow customer needs closely. Hublio allows users to capture their profile, risks, and current coverage through the app. It then analyzes this to understand how insured the user is and provides actionable advice to optimize their coverage. Hublio provides this service to both end customers and as a software and API platform for brokers and insurers to gain insights into coverage gaps and growth opportunities. It has a founding team with over a decade of finance and technology experience and plans to expand its product lines and coverage as it pilots with brokers and insurers.