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Embedded Finance:
Welcome to next
wave of innovation
and value
Simon Torrance, Rainmaking.io
API Days Live, 27 October 2020
2
Market Opportunity
*Market value
Embedded
Payments
Embedded
Lending
Embedded
Insurance
$7.3 Trillion*
Global 2030
Other
Sources: Simon Torrance analysis; sector interviews; Bain Capital Ventures; Morningstar data
3
Market Opportunity
*Market value
Embedded
Payments
Embedded
Lending
Embedded
Insurance
Top 30 Global
Software
Companies
Top 30 Global
Financial
Institutions
$3.6 Trillion*
$5.1 Trillion*
$7.3 Trillion*
Today Today 2030
Licenses &
Deposits
Internet, Cloud
& Mobile Tech
Financial
Technology
Other
Source: Simon Torrance analysis; Bain Capital Ventures; Morningstar data
Where to Play?
How to Win?
4
Introduction
www.Simon-Torrance.com
• Breakthrough Innovation
• Platform & Ecosystem Strategy
• Venture Building
5
What is Embedded Finance?
Abstracting financial services functionality
into technology to enable any product or
service provider or developer to seamlessly
integrate innovative financial services into
their customer propositions and
experiences.
• Visible complementary add-on, or
• Invisible native component
Better customer experiences, easy
integration, real-time data, new revenue
streams.
Cash Accounts
Payments &
Accounts
Investments
Payments & Lending Insurance
Examples
Multiple
Source: Simon Torrance
6
Many applications, just scratched the surface…
7
Very tangible commercial benefits for merchants
+ Insurance
+50% Net Profits
+ Payments
3.5x SaaS TAM/ARPU
+ Loans + Insurance
+20% to order value
+50% conversion
Source: Simon Torrance analysis
8
Strong tailwinds
Covid + Tech + Capital:
• Poorly served, unmet needs
• Abundant ‘dry powder’
• Accelerating digitisation
Blurring boundaries, new digital ecosystems
Platform business models dominating
Sources: McKinsey Global Institute; Plattform-Index
9
Digitisation shakes things up
Banking
Insurance
Banks
Branches &
Channels
Customers
Reinsurers
Primary
Insurers
Brokers &
Channels
Customers
Regulators
Regulators
Sources: Simon Torrance
10
Fragmentation of ‘Industry Stacks’
Banking Insurance
Bank
Branches &
Channels
Customers
Reinsurers
Primary
Insurers
Brokers &
Channels
Customers
Regulation
Regulation
Sources: Simon Torrance; 11:FS Banking as a Service report 2020
11
New solutions, new players, new infrastructure
X-as-a-
Service
InsurersBanks
X-as-a-
Service
Sources: Simon Torrance; 11:FS
Apps
Bank
Insurer
Apps
12
New ecosystems, new contexts
X-as-a-
Service
InsurersBanks
X-as-a-
Service
Non-FS:
Platforms & Apps
Smart Products
Digital Wallets
Data
Developers
Sources: Simon Torrance; 11:FS
Apps
Bank
Insurer
Apps
13
New assets and new platforms
X-as-a-
Service
InsurersBanks
X-as-a-
Service
Non-FS:
Platforms & Apps
Smart Products
Digital Wallets
Data
Developers
Sources: Simon Torrance; 11:FS
Apps
Bank
Insurer
Apps
FS Developer
Platforms
Digital Assets
(Blockchain)
14
New battlegrounds
X-as-a-
Service
InsurersBanks
X-as-a-
Service
Non-FS:
Platforms & Apps
Smart Products
Digital Wallets
Data
Developers
Sources: Simon Torrance, 11:FS
Apps
Bank
Insurer
Apps
FS Developer
Platforms
Digital Assets
(Blockchain)
15
Decline of old business models
Source: McKinsey Global Institute, July 2020
• Low interest rates
• Increased competition
• High costs
• Obsolete infrastructure
• Non-digital leadership
Rise of platform business models, now taking over FS
$421
$330
$316
$238
$218
$215
$205
$188
$96
$91
$250?
$87
$78
$233
$222
$180
$165
$162
$139
$137
$135
$134
$97
$200?
Top 10 2010 ($bn) Top 10 2020 ($bn)
Source: Simon Torrance analysis; Morningstar data
Waiting in the wings
17
What is a ‘Platform Business Model’?
Source: Simon Torrance, New Growth Playbook
Platform
Business
PRODUCERS
Products
Services
Content
Software
Data
Apps
Knowledge
Ideas
Money
CONSUMERS
Individuals
Big Orgs
Small Orgs
Machines
Facilitate interactions ✓
Network Effects ✓
Control points ✓
Plug & play infrastructure ✓
Workflow tools ✓
Data intelligence ✓
Governance ✓
Aims
Requirements
Digitise existing business
New digital solutions
Developer Platforms
Online Marketplaces
Ecosystem Orchestration
Impact potential
Complexity/Time to value
1
2
3
4
5
Build muscle here…fast
Five main platform business model archetypes
Source: Simon Torrance
19
Key Requirement: Dual Innovation
New ScaleUp Governance
Optimise
the Core
Fast track
the Future
• Internal Ventures
• Fintech Collaboration
• External Ventures
• M&A
• API-ise
• Data-fy
• Automate
Where to play/
How to win?
Solve problems
for customers
Source: Simon Torrance
Thank you
Simon Torrance, Rainmaking.io
www.Simon-Torrance.com/blog