These are the slides I presented at Working Capital during a meeting about iPhoneography and photo sharing, discussing the theme with Instagrammers Italia and Fabio Lalli, founder of Followgram.

1. the iPhoneography
movement
Wednesday, September 25, 13

2. Silvio Gulizia
• geek, nerd and iPhoneographer
• journalist and blogger
• www.silviogulizia.it @silviogulizia
• medium.com/iphoneography-lab
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3. Wednesday, September 25, 13

4. iPhone + photography
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5. Origins
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6. Origins
• 1990: phones with camera
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7. Origins
• 1990: phones with camera
• 2007, January: Apple iPhone (2MPX, no
flash, no optic zoom, no autofocus)
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8. Origins
• 1990: phones with camera
• 2007, January: Apple iPhone (2MPX, no
flash, no optic zoom, no autofocus)
• 2007, May: Flickr group Photos Taken
With an Apple iPhone
Wednesday, September 25, 13

9. Origins
• 1990: phones with camera
• 2007, January: Apple iPhone (2MPX, no
flash, no optic zoom, no autofocus)
• 2007, May: Flickr group Photos Taken
With an Apple iPhone
• 2007, September: iPhoneography.com
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10. Milestones
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11. Milestones
• 2008, July: App Store
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12. Milestones
• 2008, July: App Store
• 2009: Pixels at an exhibition
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13. Milestones
• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
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14. Milestones
• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
• 2011: iPhone 4 is the most used camera
on Flickr
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15. Milestones
• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
• 2011: iPhone 4 is the most used camera
on Flickr
• 2011: Damon Winter won 3rd prize at
Pictures of the year international
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16. Milestones
• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
• 2011: iPhone 4 is the most used camera
on Flickr
• 2011: Damon Winter won 3rd prize at
Pictures of the year international
Wednesday, September 25, 13

17. Wednesday, September 25, 13

18. Through My Eye
Not Hipstamatic’s
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19. Definition
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20. Definition
• The art of taking photos with an Apple
iPhone - Evans
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21. Definition
• The art of taking photos with an Apple
iPhone - Evans
• The art of taking, editing and sharing
photos with an Apple iPhone - Yawnick
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22. Art
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23. Art
• The expression or application of human
creative skill and imagination, typically
in a visual form, producing works to be
appreciated primarily for their beauty or
emotional power. - Google.com
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24. Wednesday, September 25, 13

25. Eyenology
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26. Eyenology
• Pictures, regardless of how they are created
and recreated, are intended to be looked at.
This brings to the forefront not the
technology of imaging, which of course is
important, but rather what we might call
the eyenology (seeing). - Cartier-Bresson
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27. Why the phone
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28. Why the phone
• Using a phone has brought my attention
less to the craft and more to what I am
photographing and why. So, the
question becomes not where I see the
phone taking my work, but where the
work will take me. - Michael C. Brown
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29. Why the iPhone
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30. Why the iPhone
• Macs
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31. Why the iPhone
• Macs
• apps
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32. Why the iPhone
• Macs
• apps
• creativity tools
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33. Why the iPhone
• Macs
• apps
• creativity tools
• niche
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34. Why the iPhone
• Macs
• apps
• creativity tools
• niche
• Instragram
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35. Why the iPhone
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36. Why the iPhone
• The difference between iPhoneographers
and the rest of the photography genres lies
in the thousands of photo apps that
allow us to process and share our art
using only an iPhone. You can’t do that
with a Nikon or a Canon. The Android
market is growing, but lacks the sheer
number of photo apps and many of the best
photo apps are iOS only. - Yawnick
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37. iPhoneography vs Instagram
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38. iPhoneography vs Instagram
• 2012, March: Instagram moved to
Android, iPhoneographers moved
away
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39. iPhoneography vs Instagram
• 2012, March: Instagram moved to
Android, iPhoneographers moved
away
• 2012, August: The iPhoneographers
Network
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40. iPhoneography vs Instagram
• 2012, March: Instagram moved to
Android, iPhoneographers moved
away
• 2012, August: The iPhoneographers
Network
• 2012, September: Instagram banned
#iPhoneography
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41. Art vs filters
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42. Art vs filters
• iPhoneography is a photography
movement
• Instagram is... Facebook for photos
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43. iPhoneography
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44. iPhoneography
traditional
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45. iPhoneography
traditional
filters based
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46. iPhoneography
traditional
filters based
mobile art
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47. Wednesday, September 25, 13

48. Traditional
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49. Traditional
• shooting apps (Pureshot, Camera Pro,
Camera +, 645 PRO, Hipstamatic,
VSCO Cam, MPro, Hueless, Pro HDR,
Vivid HDR)
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50. Traditional
• shooting apps (Pureshot, Camera Pro,
Camera +, 645 PRO, Hipstamatic,
VSCO Cam, MPro, Hueless, Pro HDR,
Vivid HDR)
• photo retouch (Photoshop, Filterstorm,
Photogene, Photoforge)
Wednesday, September 25, 13

51. Traditional
• shooting apps (Pureshot, Camera Pro,
Camera +, 645 PRO, Hipstamatic,
VSCO Cam, MPro, Hueless, Pro HDR,
Vivid HDR)
• photo retouch (Photoshop, Filterstorm,
Photogene, Photoforge)
• less sharing (EyeEm, Flickr, niches as
Juxt, IPA, Mobitog)
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52. Wednesday, September 25, 13

53. Filters based
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54. Filters based
• shooting is less important (Apple
Camera, Camera+, Camera Awesome)
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55. Filters based
• shooting is less important (Apple
Camera, Camera+, Camera Awesome)
• filters apps (Color Splash, Moku Hanga,
Glaze, Etchings, Dynamic Light,
Snapseed, SwankoLab, Noir, Camera
Bag, Mextures, DistressedFX...)
Wednesday, September 25, 13

56. Filters based
• shooting is less important (Apple
Camera, Camera+, Camera Awesome)
• filters apps (Color Splash, Moku Hanga,
Glaze, Etchings, Dynamic Light,
Snapseed, SwankoLab, Noir, Camera
Bag, Mextures, DistressedFX...)
• sharing via Instagram
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57. Wednesday, September 25, 13

58. Wednesday, September 25, 13

59. Mobile art
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60. Mobile art
• basic camera replacement app
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61. Mobile art
• basic camera replacement app
• editing with lots of different apps (all
they can buy)
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62. Mobile art
• basic camera replacement app
• editing with lots of different apps (all
they can buy)
• combining apps (Blender, Juxtaposer,
Filterstorm...)
Wednesday, September 25, 13

63. Mobile art
• basic camera replacement app
• editing with lots of different apps (all
they can buy)
• combining apps (Blender, Juxtaposer,
Filterstorm...)
• storytellers
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64. Mobile art
• basic camera replacement app
• editing with lots of different apps (all
they can buy)
• combining apps (Blender, Juxtaposer,
Filterstorm...)
• storytellers
• sharing in niche community
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65. Photo sharing
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66. Photo sharing
• Instagram, EyeEm, Starmatic, Mobitog,
iPhone Art, Oggl...
Wednesday, September 25, 13

67. Photo sharing
• Instagram, EyeEm, Starmatic, Mobitog,
iPhone Art, Oggl...
• Flickr group like Lifeinlofi, the App
Whispherer, Mobitog,
iPhonephotographyschool,
iphoneographycentral.com...
Wednesday, September 25, 13