This document discusses using 3D molecular comparisons to identify activity cliffs during lead optimization. It introduces the concepts of activity cliffs, where small molecular changes lead to large changes in activity, and 3D molecular disparity, which identifies structural differences beyond 2D metrics. The document outlines Cresset Technology's approach to generating 3D conformers, aligning molecules, calculating similarity matrices, and visualizing disparity pairs. It presents case studies on acetylcholinesterase and PERK kinase inhibitors where 3D analysis revealed substitutions and interactions correlating with improved activity. The document concludes 3D cliff analysis is a powerful SAR tool that provides insights into both what structural changes improve activity and why those changes may be effective.