This document discusses using 3D molecular similarity and activity cliff analysis to gain insights into structure-activity relationships (SAR). It describes how 3D activity cliffs can be visualized and analyzed in Activity Miner to identify regions causing changes in potency or selectivity. Electrostatic potential differences between molecule pairs can help explain cliffs and drive medicinal chemistry design decisions. Both 2D and 3D similarity are useful for SAR analysis, with 3D providing insights into conformational changes and electrostatic effects influencing activity.