Social Media intro - 2011
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This document discusses why businesses should invest in social media and provides guidance on best practices. It recommends starting by listening to understand audiences and their interests before engaging in conversations. The "big three" social media platforms - Facebook, Twitter, and LinkedIn - are outlined, with key user statistics provided. Businesses are advised to use social media thoughtfully to both share expertise and learn from others in order to drive traffic, generate leads, and enhance customer service.
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Social Media intro - 2011
- 1. social media a wise investment
- 2. Why should I? Business reasons Engagement ladder Talk vs. Listen Who’s on Social Media? The big 3 Linkedin Twitter Facebook Content
- 4. Cost of entry is minimal (not free) Money vs. Time Drives traffic to their home base Monitor Best practices Lead generation Thought leadership Customer service Why do businesses use social media?
- 5. Socionomics It’s not whether we do social media that matters; it’s HOW? Eric Qualman, Author (Socionomics)
- 6. Socionomics 2011 11-08-04 proprietary & confidential – Maritz Canada Inc. 6 http://www.youtube.comwatchv=3SuNx0UrnEo&feature=related
- 9. Talk Listen
- 10. Listen Get to know the people, and know what they’re talking about Learn best practices Be “in the know” and get to know the trends Talk Share insight, knowledge – thought leadership Introduce yourself – show some personality Build trust Listen vs. Talk
- 11. Seek first to understand, then to be understood… Stephen Covey, Author (The 7 Habits of Highly Effective People)
- 12. …you provide relevant, timely information If they talk… YOUR AUDIENCE YOU If they listen… they are looking for info …you listen
- 14. What not to do...
- 15. OK, GOT IT. BUT WHO’S ON SOCIAL MEDIA?
- 18. the big 3
- 21. avg user = 130 friends
- 22. 55min usage a day
- 24. 50M tweets
- 25. mobile growth = 347% year over year
- 26. 55% women
- 28. 16% hightech
Editor's Notes
- The first question is to understand the value of jumping in – who’s on social media, what are they doing, and why do I care?
- It is extremely important – in business – to listen to your customers first. Social media is no different – once you’ve had a sense for what’s being said and what questions need to be answered, then you can provide valuable, relevant and timely information – live and online.
- A word of caution – in social media, the lines between personal and professional blur. If you decide to jump in – even if you think it is only for your personal profile – you are a professional broker. If someone – a potential customer – decided to “seek” you out, they would – like so many others – type your name into Google. If you have a social media profile – again, whether personal or professional, it will come up.It is important to infuse your personality, and to always stay professional.GINO...
- Facebook: the friend network; work colleagues have been “promoted” to friendship status since the growth of Facebook! Work is like family.LinkedIn: the online, always accessible CRMTwitter: new search engine; quick reviews
- Give a few moments for people to take notes if they want… are there any questions?A quick note on all... If we did an age cross section of social media users – the bulk of them are over 30: decision makers, influencers.It may not be completely necessary in your day-to-day to see all these numbers, but the point here was to showcase the value of a resource – the more people you can tap into, the more likely you can get high value results, reviews, opinions, optionsLinkedIn is the EAs best friend! CRM, best practices, referrals, reviews, posing questions, sharing answersTwitter: share sales/quick reviews/events