The document discusses public relations and how to use earned, owned, and paid media to influence opinion through storytelling and messaging. It emphasizes building relationships with media and influencers by understanding their audiences and providing compelling, consistent stories across news releases, blogs, social media and other owned channels. It also stresses measuring engagement and feedback to evaluate the effectiveness of messaging and adjust strategies over time. The goal is to build credibility and treat audiences as part of the community through consistent, multi-channel communications.
T.A. McCann provides tips for engaging audiences through social media and influencing others. Some key points include:
1) Speak to individuals to reach many by amplifying influential messages on social media and participating in online conversations.
2) Inside sales can build understanding of users by starting conversations, listening for triggers, and becoming an advocate to educate users.
3) Tactics like using tools like Gist, Tweetdeck, and Zendesk can help engage with customers, capture ideas, and respond quickly in conversations. When users become idea generators, testers, and part of the marketing and sales process, you may be winning.
Building an Online Community, APSMA, March 2014Nicole Jensen
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
How To Use Social Media To Increase Your Real Estate BusinessRichard Vetstein
This document outlines how to effectively utilize social media to increase business. It discusses the importance of credibility and profitability in social media marketing. Common marketing methods like telemarketing and direct mail are compared to inbound social media strategies. The presentation defines social media and argues that it is not just for personal use. It provides tips for using different social media platforms like publishing content, sharing content from others, and networking. Measurement of social media results and contact information are also included.
Social media can help lawyers grow their legal practice. The document discusses using LinkedIn, Twitter, Facebook, YouTube and SlideShare to share legal expertise, engage clients and the legal community, and raise visibility. It addresses potential roadblocks like privacy and advertising issues. The key is developing a social media strategy that fits your clients and integrates into your existing marketing. Measuring results and managing social media use of time are also discussed.
Social Media - Take Your Marketing Strategy to the Next LevelMichelle Hillaert
This document discusses social media and inbound marketing. It outlines the benefits of using social media, including building relationships, managing reputation, generating ideas, and researching competitors. It provides tips for getting started with social media, such as setting up profiles, creating a customized strategy, being active, and avoiding common mistakes. The key message is that social media is an ongoing process, not an event, and it can help marketers listen and respond to customers.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
The document discusses public relations and how to use earned, owned, and paid media to influence opinion through storytelling and messaging. It emphasizes building relationships with media and influencers by understanding their audiences and providing compelling, consistent stories across news releases, blogs, social media and other owned channels. It also stresses measuring engagement and feedback to evaluate the effectiveness of messaging and adjust strategies over time. The goal is to build credibility and treat audiences as part of the community through consistent, multi-channel communications.
T.A. McCann provides tips for engaging audiences through social media and influencing others. Some key points include:
1) Speak to individuals to reach many by amplifying influential messages on social media and participating in online conversations.
2) Inside sales can build understanding of users by starting conversations, listening for triggers, and becoming an advocate to educate users.
3) Tactics like using tools like Gist, Tweetdeck, and Zendesk can help engage with customers, capture ideas, and respond quickly in conversations. When users become idea generators, testers, and part of the marketing and sales process, you may be winning.
Building an Online Community, APSMA, March 2014Nicole Jensen
Presentation for Asia-Pacific Professional Services Marketing Association (APSMA) on March 25, 2014.
http://www.apsma.com.au/BookingRetrieve.aspx?ID=152578
How To Use Social Media To Increase Your Real Estate BusinessRichard Vetstein
This document outlines how to effectively utilize social media to increase business. It discusses the importance of credibility and profitability in social media marketing. Common marketing methods like telemarketing and direct mail are compared to inbound social media strategies. The presentation defines social media and argues that it is not just for personal use. It provides tips for using different social media platforms like publishing content, sharing content from others, and networking. Measurement of social media results and contact information are also included.
Social media can help lawyers grow their legal practice. The document discusses using LinkedIn, Twitter, Facebook, YouTube and SlideShare to share legal expertise, engage clients and the legal community, and raise visibility. It addresses potential roadblocks like privacy and advertising issues. The key is developing a social media strategy that fits your clients and integrates into your existing marketing. Measuring results and managing social media use of time are also discussed.
Social Media - Take Your Marketing Strategy to the Next LevelMichelle Hillaert
This document discusses social media and inbound marketing. It outlines the benefits of using social media, including building relationships, managing reputation, generating ideas, and researching competitors. It provides tips for getting started with social media, such as setting up profiles, creating a customized strategy, being active, and avoiding common mistakes. The key message is that social media is an ongoing process, not an event, and it can help marketers listen and respond to customers.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
This document discusses how insurance agents can use social media as a communications opportunity. It notes that communication has been democratized through social platforms and outlines some major social media sites like Facebook and Twitter. The document then provides tips for insurance agents on how to use social media effectively, including focusing on relationship building, engaging in conversations, and measuring effectiveness through metrics like new relationships and increased revenue. Overall, it encourages agents to use social media in an educational way to build awareness of their brand and expertise.
You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din.
This presentation was delivered on 1/31/09 at the assistive technology industry association conference.
This document provides 5 tips for growing your professional network: 1) Create a networking plan with goals, events, and influencers. 2) Have value-based conversations providing useful content and making connections. 3) Have a pitch that is clear, engaging, and flexible. 4) Leverage professional organizations for development opportunities. 5) Engage with your network through social media. The overall message is that strategic networking requires planning, adding value to conversations, and utilizing multiple channels to build relationships.
Social media &_engagement_marketing_12.08.10[1]candidmarketer
The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
Managing Social Media before it Manages You - Presentation at United Way Leadership Summit in Westchester NY. Lots of credit to Beth Kanter, NTEN and Idealware for slide content!
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
This document provides guidance on developing an effective social media strategy. It discusses selecting the appropriate social media platforms for one's audience, setting SMART goals, determining a brand voice, creating a content calendar, and developing tactics for key platforms like Facebook, Instagram, Twitter, and LinkedIn. The document emphasizes focusing on quality over quantity of content, engaging one's audience through questions and user-generated content, and aligning content with what will be seen in a platform's feed based on its algorithm.
Busting the superwoman myth through strategic partnershipsVicki Flaugher
The document summarizes a presentation about using strategic partnerships to grow influence and discusses overcoming the "Superwoman Myth". It identifies the key advantages of partnerships as leveraging resources and increasing networks while managing risks. Finally, it provides steps to get started, including identifying goals and potential partners, formulating requests and offers, considering timing, and reaching out to initiate partnerships.
This document provides guidance on using social media for marketing purposes. It recommends starting with Facebook, LinkedIn, and Twitter due to their ease of use and professional nature. The goals of social media marketing should be to increase brand awareness, build community, sell products, and serve customers while supporting larger campaigns. Success can be tracked by following growth, user engagement metrics, and on-site traffic and conversions. Regular posting of expert opinions, behind-the-scenes access, company facts and trends can provide valuable content. The document suggests enabling collaboration across departments and having social media policies in place before getting started on small steps like listening to customers and regularly revising strategies based on results.
A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging
Messages that Matter - Creating Valuable Connections in the Digital Marketing...Lacey Faught
This March I was able to go to Presbytery of the Cascades and work with members of their organization on crafting messages that will help further their cause through the Internet. Thanks for having me! For more, visit us at http://www.thinkspry.com.
Having Social Media Anxiety ? - By: Shana Douglas - Director of Marketing/...Shana Douglas
Learn the basic steps that will help you grow your business through Social Media. Discover why you should connect and the benefit of engaging your web audience from Shana Douglas, Director of Marketing, Sunbelt Business Advisors
The document summarizes a presentation about social selling at Microsoft. It discusses how social selling aims to influence buyers earlier in the purchase process by establishing sellers as industry experts through online profiles and content. It outlines Microsoft's social selling program, which provides LinkedIn Sales Navigator access, coaching, and sales-enablement content. It measures the success of social sellers based on their social selling index score and ability to generate new leads and opportunities. Data shows social sellers at Microsoft have generated more pipeline and revenue, closed more deals, and grown business decision maker connections faster than non-social sellers. The presentation provides tips for representatives to establish goals, champions, content feeds, optimize profiles, connect with people on LinkedIn, attend events, and engage
5 basic social media moves to improve your career iasa 2016 presentationSt. Nick Media Services
This presentation narrows the ways in which insurance professionals can and should be using social media, highlights typical pitfalls, and suggests ways to improve visibility, build expertise and increase personal brand recognition.
This document provides guidance on developing an effective social media and engagement marketing strategy. It outlines key questions to consider around objectives, audience, and metrics. It also recommends developing a strategic plan involving listening, participating, sharing content and calls to action across platforms like blogs, Facebook, Twitter and LinkedIn. The document concludes with tips on keeping objectives in mind, getting involved, having a clear message and being human in social media engagements.
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...Social Fresh Conference
This document provides guidance for Duke Energy employees on social media engagement. It outlines the importance of having social media policies to protect the company while encouraging employee participation. It recommends establishing employee ambassadors and online spokespeople to engage with communities in a transparent manner. Guidelines are presented for responding to blog posts and comments, focusing on fixing factual errors in a tone that reflects well on the company. The goal is to make social media engagement relevant while soliciting feedback and avoiding actions that could cause a crisis.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...FeverBee Limited
The document provides tips for community managers to increase member participation and retention. It recommends (1) promoting specific activities for members to do within the community, (2) asking members to share what they are doing, thinking or feeling to spark discussion, and (3) optimizing the six main communication tools like forums, emails and notifications to engage more members. It also suggests setting goals, focusing on popular topics, making members feel their contributions are valued, designing autonomy-supportive features, and building connections between members to keep them actively involved over time.
The document provides information about ACCESS, an organization that supports expatriates in the Netherlands. It discusses ACCESS' history and services offered, including providing advice and support, language courses, counselling services, and volunteer opportunities. It also provides details on how to contact ACCESS offices in Amsterdam and The Hague.
Developing Early Customer Engagement, Which Way to the Beachhead?Message & Medium, LLC
The document discusses achieving product/market fit for new companies. It recommends three steps: 1) identify potential markets, 2) identify target users within those markets, and 3) identify the tasks those users need to accomplish. Companies should make lists of markets and discuss connections between them. To have product/market fit, a product needs to be well-funded, easily reachable by customers, offer a compelling reason to buy, be a whole product, avoid entrenched competition, allow jumping to new markets, and align with founders' values and goals. Companies need specific information about end users, applications, benefits, key customers and influencers, market insights, partners, market size, competition, and more demographic details to achieve product/market
This document discusses how insurance agents can use social media as a communications opportunity. It notes that communication has been democratized through social platforms and outlines some major social media sites like Facebook and Twitter. The document then provides tips for insurance agents on how to use social media effectively, including focusing on relationship building, engaging in conversations, and measuring effectiveness through metrics like new relationships and increased revenue. Overall, it encourages agents to use social media in an educational way to build awareness of their brand and expertise.
You would think that getting your word out in an information age would be as easy as reaching for the phone. But with the power of industrial strength communication tools spewing loads of content in all directions, sometimes it seems like everyone is shouting at once. To help your organization communicate effectively, NCTI suggests 10 Tips to raise your voice above the deafening din.
This presentation was delivered on 1/31/09 at the assistive technology industry association conference.
This document provides 5 tips for growing your professional network: 1) Create a networking plan with goals, events, and influencers. 2) Have value-based conversations providing useful content and making connections. 3) Have a pitch that is clear, engaging, and flexible. 4) Leverage professional organizations for development opportunities. 5) Engage with your network through social media. The overall message is that strategic networking requires planning, adding value to conversations, and utilizing multiple channels to build relationships.
Social media &_engagement_marketing_12.08.10[1]candidmarketer
The document provides an overview of social media and engagement marketing. It discusses objectives for using social media, evaluating success, planning audience and strategy, using various tools and tactics like blogs and Twitter, and tips for engagement. Examples are given of both successful and unsuccessful social media use by brands like Skittles. Resources for further information are also listed.
Managing Social Media before it Manages You - Presentation at United Way Leadership Summit in Westchester NY. Lots of credit to Beth Kanter, NTEN and Idealware for slide content!
This document provides an overview of social media and how businesses can use it. It discusses how social media allows for dialogue rather than just monologue. It then provides 10 tips for getting started with social media, such as experimenting personally before using it professionally, having a strategy, listening to audiences, being transparent and honest, and measuring results. Finally, it lists various social media platforms and how they can be used to engage customers.
This document provides guidance on developing an effective social media strategy. It discusses selecting the appropriate social media platforms for one's audience, setting SMART goals, determining a brand voice, creating a content calendar, and developing tactics for key platforms like Facebook, Instagram, Twitter, and LinkedIn. The document emphasizes focusing on quality over quantity of content, engaging one's audience through questions and user-generated content, and aligning content with what will be seen in a platform's feed based on its algorithm.
Busting the superwoman myth through strategic partnershipsVicki Flaugher
The document summarizes a presentation about using strategic partnerships to grow influence and discusses overcoming the "Superwoman Myth". It identifies the key advantages of partnerships as leveraging resources and increasing networks while managing risks. Finally, it provides steps to get started, including identifying goals and potential partners, formulating requests and offers, considering timing, and reaching out to initiate partnerships.
This document provides guidance on using social media for marketing purposes. It recommends starting with Facebook, LinkedIn, and Twitter due to their ease of use and professional nature. The goals of social media marketing should be to increase brand awareness, build community, sell products, and serve customers while supporting larger campaigns. Success can be tracked by following growth, user engagement metrics, and on-site traffic and conversions. Regular posting of expert opinions, behind-the-scenes access, company facts and trends can provide valuable content. The document suggests enabling collaboration across departments and having social media policies in place before getting started on small steps like listening to customers and regularly revising strategies based on results.
A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging
Messages that Matter - Creating Valuable Connections in the Digital Marketing...Lacey Faught
This March I was able to go to Presbytery of the Cascades and work with members of their organization on crafting messages that will help further their cause through the Internet. Thanks for having me! For more, visit us at http://www.thinkspry.com.
Having Social Media Anxiety ? - By: Shana Douglas - Director of Marketing/...Shana Douglas
Learn the basic steps that will help you grow your business through Social Media. Discover why you should connect and the benefit of engaging your web audience from Shana Douglas, Director of Marketing, Sunbelt Business Advisors
The document summarizes a presentation about social selling at Microsoft. It discusses how social selling aims to influence buyers earlier in the purchase process by establishing sellers as industry experts through online profiles and content. It outlines Microsoft's social selling program, which provides LinkedIn Sales Navigator access, coaching, and sales-enablement content. It measures the success of social sellers based on their social selling index score and ability to generate new leads and opportunities. Data shows social sellers at Microsoft have generated more pipeline and revenue, closed more deals, and grown business decision maker connections faster than non-social sellers. The presentation provides tips for representatives to establish goals, champions, content feeds, optimize profiles, connect with people on LinkedIn, attend events, and engage
5 basic social media moves to improve your career iasa 2016 presentationSt. Nick Media Services
This presentation narrows the ways in which insurance professionals can and should be using social media, highlights typical pitfalls, and suggests ways to improve visibility, build expertise and increase personal brand recognition.
This document provides guidance on developing an effective social media and engagement marketing strategy. It outlines key questions to consider around objectives, audience, and metrics. It also recommends developing a strategic plan involving listening, participating, sharing content and calls to action across platforms like blogs, Facebook, Twitter and LinkedIn. The document concludes with tips on keeping objectives in mind, getting involved, having a clear message and being human in social media engagements.
How To Train Your Employees In Social Without Losing Your Mind by Lisa Hoffma...Social Fresh Conference
This document provides guidance for Duke Energy employees on social media engagement. It outlines the importance of having social media policies to protect the company while encouraging employee participation. It recommends establishing employee ambassadors and online spokespeople to engage with communities in a transparent manner. Guidelines are presented for responding to blog posts and comments, focusing on fixing factual errors in a tone that reflects well on the company. The goal is to make social media engagement relevant while soliciting feedback and avoiding actions that could cause a crisis.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...FeverBee Limited
The document provides tips for community managers to increase member participation and retention. It recommends (1) promoting specific activities for members to do within the community, (2) asking members to share what they are doing, thinking or feeling to spark discussion, and (3) optimizing the six main communication tools like forums, emails and notifications to engage more members. It also suggests setting goals, focusing on popular topics, making members feel their contributions are valued, designing autonomy-supportive features, and building connections between members to keep them actively involved over time.
The document provides information about ACCESS, an organization that supports expatriates in the Netherlands. It discusses ACCESS' history and services offered, including providing advice and support, language courses, counselling services, and volunteer opportunities. It also provides details on how to contact ACCESS offices in Amsterdam and The Hague.
Developing Early Customer Engagement, Which Way to the Beachhead?Message & Medium, LLC
The document discusses achieving product/market fit for new companies. It recommends three steps: 1) identify potential markets, 2) identify target users within those markets, and 3) identify the tasks those users need to accomplish. Companies should make lists of markets and discuss connections between them. To have product/market fit, a product needs to be well-funded, easily reachable by customers, offer a compelling reason to buy, be a whole product, avoid entrenched competition, allow jumping to new markets, and align with founders' values and goals. Companies need specific information about end users, applications, benefits, key customers and influencers, market insights, partners, market size, competition, and more demographic details to achieve product/market
This document summarizes feedback from a volunteer event hosted by Michigan State University students. It received positive feedback praising the students' work, food, and service. Areas for improvement included providing more tasks for volunteers and better communication between managers and chefs about the menu. The event was well organized with good teamwork, but communication and planning could be improved in the future.
The document provides details on the menu and logistics for an event taking place on October 7, 2010 from 5:30pm to 8:30pm at the Hospitality Business Dining Room in the Kellogg Hotel and Conference Center. The multi-course meal includes appetizers, soup, salad, entrees featuring local ingredients, and desserts. Beverage options include Michigan wines and beers. Uniform requirements are outlined for front-of-house and back-of-house volunteers and managers.
This document lists various words related to writing and scripts that can help the reader remember their meanings. Some of the words included are scribe, manuscript, scribble, describe, conscript, transcript, subscribe, inscription, scripture, scrivener, transcribe, prescription, and script.
Michael Waugh is an experienced designer based in Tampa, Florida with over 15 years of experience in computer aided design (CAD) software including Inventor Professional and AutoCAD. He has worked on projects in various industries including industrial facilities, environmental, mechanical, and chemical processes. Some of his project experience includes design of pump stations, wastewater systems, stormwater infrastructure, and food manufacturing plants. He can be contacted by email, Skype, or phone for design portfolio samples and discussion of design capabilities.
Presentasi ini menawarkan kesempatan bisnis melalui jaringan multi level marketing dengan menjual produk herbal seperti propolis dan biyang. Peserta didaftarkan dengan biaya Rp. 30.000 dan pembelian produk pertama Rp. 550.000. Peserta akan mendapat bonus sponsor, kepemimpinan, dan unilevel secara otomatis berdasarkan jaringan yang dibangun.
This document discusses environmental consumer awareness technology. It describes how eco-friendly product labeling is used by many companies but can be difficult for consumers to understand. It proposes a web-based application or cell phone app to make environmental impact labels more understandable and increase sustainable purchasing. Examples of proposed features include looking up product labels and finding nearby recycling locations.
Duncan Payne is a strategic senior executive with over 18 years of progressive experience in business leadership. He specializes in frontline leadership, employee engagement, and strategic vision. The document outlines Payne's career history of taking charge of operations internationally and managing teams to raise profitability and build brands. It provides examples of how Payne has delivered outstanding performance through operational improvements, turnarounds, and new business development.
|| Le rapport e-learning Africa 2012 ||
Les membres du comité de rédaction : Maureen Agena, Ben Akoh, Mohamed Bougroum, Enala Mwase, Elizabeth Akua Ohene, Simeon Oriko, Mor Seck, Charles Senkondo, Thomson Sinkala and Rebecca Stromeyer.
Pour en demander un exemplaire, allez sur : http://bit.ly/18yo4je
Social media are communication tools that facilitate highly accessible interactions. They allow organizations to listen to conversations between customers, fans, employees and more. While conversations on social media are organic and complex, social networks can be practical for tasks like market research, promotion, customer support and more. The keys to success include being authentic, contributing useful content, sharing, acting normally and embracing criticism as opportunities.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Martin Waxman Pcto09 Social Media 101 2009Martin Waxman
This document provides an overview of social media in 2009 and how it has changed public relations practices. It discusses the rise of blogs, microblogging, podcasts and online communities as new ways for influencers to spread information to audiences. It recommends that PR professionals develop a social media strategy, build relationships within communities, and test out various tools to engage with audiences and measure the impact of their efforts.
The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
An Enterprise University March 26, 2010 class co-presented by Ann Marie Mayuga, AMM Communications, and Mary Schanuel, Synergy Group, "Public Relations 101: The 'Earned Advertising.'" A do-it-yourself approach to public relations for small business owners.
An Enterprise University 03.26.10 class, "Public Relations 101: The 'Earned Advertising'" co-presented by Ann Marie Mayuga, AMM Communications LLC, and Mary Schanuel, Synergy Group. It's a how-to in public relations.
This document provides a 6-step framework for small businesses to leverage technology and grow their business. It begins by discussing how marketing has changed from broadcast to listen-based approaches. It then outlines the 6 steps as: 1) Build a brand foundation by defining the ideal customer and core differentiators. 2) Focus on the entire customer experience. 3) Create a strong content foundation. 4) Get found online through search engine optimization and online presence. 5) Advertise and promote content. 6) Have systems to convert leads into sales through marketing automation and nurturing relationships. The document emphasizes developing buyer personas, focusing on the customer experience, creating keyword-rich and repurposed content, and integrating paid advertising with other online strategies
JR Atkins Social Media And Your Career Searchguest1c749d
This document provides an overview of social media and how to use it for career searching. It defines social media as a shift to more dialogue and democratization of information. The key platforms discussed are LinkedIn, Facebook, Twitter, blogging and video. It provides tips on using each platform and emphasizes building relationships, sharing engaging content, listening to others and tracking results. The document encourages an authentic approach and discusses resources for further information.
The document discusses using social media for small business marketing. It defines social media as online technologies used to share content and experiences. While some question if social media is just a fad, major platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube have hundreds of millions of active users. The document provides tips for using different social media platforms and stresses the importance of developing a social media plan with defined goals and target audiences. It also emphasizes quality over quantity of social media posts.
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
Flexing Your Marketing Muscle: Social Media Strategy & Content Creationostersan
This document provides an overview of a presentation on social media marketing strategy and content optimization. The goals of the presentation are to develop an understanding of content strategy, brainstorm campaign initiatives, and share tips for optimizing online content. The presentation covers lessons learned from previous social media campaigns, Facebook EdgeRank, measuring social media performance, addressing fears around social media, and influencers to follow for learning. Group activities involve discussing target audiences and alignment of online actions and goals. The presentation aims to help attendees strengthen brands and generate word-of-mouth through building new relationships online.
Reputation Management Model Southwestern Illinois Tourism BureauElizabeth Keserauskis
This document discusses reputation management and the importance of building trust between an organization and its stakeholders. It emphasizes using social media and web content to directly engage with audiences in an authentic way. Key aspects of reputation management include providing a reliable customer experience, transparency, and building relationships over time through content that meets audiences' needs and allows two-way communication. The rise of social media and user-generated content has made public relations less one-directional and more about ongoing conversations to develop trust and loyalty.
Public relations (PR) involves managing communication between an organization and its publics to enhance reputation and build mutually beneficial relationships. PR provides benefits like improving image, generating awareness, and crisis management through traditional media outlets as well as new online and social media channels. Effective PR requires identifying target audiences, developing messages for them, distributing content through various media, and listening to build relationships.
Brs Presents Social Media In The Work PlaceThinkBRS
The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
Building and growing your online communityDerek Rice
This document provides guidance on building and growing an online community. It discusses common building blocks for online communities and why businesses need them. It recommends researching target audiences, influencers, and relevant topics. Community managers should be friendly, articulate, and knowledgeable. The document outlines launching a community by setting goals, seeding initial content, and inviting target audiences. It stresses the importance of ongoing engagement, responding promptly to feedback, and adapting the community based on what resonates with members. The overall message is that online communities require an audience-centric approach focused on conversation and participation.
Similar to Quincy Chamber of Commerce, PR & Social Media Basics (20)
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2.
“The influencing of opinion through content”
Larry Weber, Chairman, W2 Group
Earned vs. owned vs. paid media and content
PR
≠ “press release”
Message control, education, influence;
condition your market and decision makers
Story telling on a dynamic scale
So, yes, you do need a story to tell
7.
Story is built on messages
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Who are you?
What do you deliver?
Who do you do it for?
Why do you do it better than others?
Why are you different?
Why should we care?!
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Compelling, credible, consistent
Good messages:
Not what you do, what you do for others
Magnify strengths (credibly)
Diminish weaknesses (credibly)
Adjust to accommodate change
8.
Focus on small number of important outlets
Understand writer/editor
◦ Where is your audience and how do they consume info?
◦ Media, bloggers, influencers
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Think like them and their audience
What do they like, dislike?
Hot button topics, consistent themes
Context
“Politely stalk” and connect via social media
Events
Network – nothing beats face time.
Casual, low pressure
Build a relationship, don’t assume
The easy stuff: Know deadlines and preferred modes of contact
Ask media to moderate panel discussions, seminars, Web chats
Always keep in mind the “so what?”
Communicate…create conversations…earn their trust
9. Create
Curate
Request
Be relevant, provocative, informative
Don’t make your content only about you
Use multiple media as often as possible
10.
Choose relevant goals
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Message playback
Web traffic
Engagement levels
Influencers and followers
Select a metric and a method; collect data
◦ Alexa, TrackMaven, RavenTools, SproutSocial, Googl
e Alerts, Google
Analytics, KISSmetrics, Traackr, eyes and brain.
Analyze you data
Adjust your program as needed
11. PR+Social: Provides a holistic approach to marketing
Message integration, reinforcement, amplification
To Do List:
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Blog and comment regularly
Make sure basic social media profiles are complete
Build relationships with media, influencers, prospects
Make a calendar (news, blogs, SM postings, events, etc.)
Build all communications for shareability, SEO, multi-media
Claim Twitter handle, use daily
Share graphics
Explore YouTube or Vimeo channel
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Commit to CONSISTENCY
Be credible and creative
Treat your audiences as part of the family
Earn your reputation as a trusted source of
info and perspective