1. How effective is the
combination of your main and
ancillary texts?
Daniel Hickey
2. Advert
We wanted to create a distinctive style. From our target audience
research we created something that was simple, recognisable and
symbolic. With our theme of black, white and red, we created this
(see right). Our advert includes out Motif, the ‘Sad Robot’, which is in
fact the name of our chosen band.
We chose, that with our target audience of late teens and young
adults, a stylistic choice would be a ‘comic’ style artwork for our
piece, and that our image is simplistic but effective. With this our
target audience could relate to the artwork. We thought the
‘glowing’ affect gave a sense of ‘being at the show’ like the spot
lights on the star. The largely dark and contrastive black and white
here also relate to our main product, where our music video uses
high-key lighting and mainly black costumes with the exception of
our drummer who wears a red t-shirt.
Our colour scheme shares connotations of passion, mysteriousness
and an urban/retro feel about it.
3. digipak
Our digipak continues our theme of black, white
and red as said before. We wanted to create as
many familiarities with the main product as
possible, and specifically in this we made the
‘glow’ effect much stronger on the front cover of
the album.
