This document provides information about developing a media plan for Fevistik glue sticks. It includes details about the brand, its current social media presence, and proposes two advertising campaigns. The first campaign aims to increase brand awareness among school and college students and young professionals through emotional videos on YouTube, Facebook, and an Instagram contest. The second campaign targets hobbyists and workers during Diwali with discounted glue stick packs on Amazon, using carousels and swipe ads on Facebook and Instagram. Both include proposed creatives, targeting, budgets, and schedules. Biopersonas of potential customers are also provided.

1. MEDIA PLANNING
ASSIGNMENT
MADE BY :
SAKET ROONGTA
PRASHAM JHAVERI
SOHAM VAKHARIA

2. ABOUT THE BRAND-
FEVISTIK ( NO CHIP CHIP NO JHIK JHIK )
Born To Make India Mess-Free
Fevistik pulls consumers out of sticky situations.
There was a time when adhesives were only available in liquid form and
paper-to-paper sticking meant sticky fingers and an overall messy experience.
Pidilite, being the pioneers in adhesive segment, addressed this issue 20 years
back through the launch of Fevistik.
Fevistik made sticking clean and convenient through its innovative rotary glue
stick form. Today, Fevistik is India’s highest selling glue stick and is
synonymous with the category. It is available in four convenient pack sizes of 5g,
8g, 15g and 22g

3. SOCIAL PRESENCE
Facebook & Instagram - They are not present on either of the platforms but their
parent company Fevicol is present and doing a great job with content and visuals.

4. SOCIAL PRESENCE
Website-They have a very well built website with a few blogs and their TV
commercials.( http://www.pidilite.com/our-brands/fevistik/)

5. CAMPAIGN 1:
CAMPAIGN NAME - FEVISTIK ( NO CHIP CHIP NO JHIK JHIK )
CAMPAIGN OBJECTIVE - Brand Awareness (With an Emotional Connect)
AGE GROUP - 16- 35
DURATION - 30 Days
BUDGET - Lifetime Budget
LOCATION - Pan India
LANGUAGE-English & Hindi
TARGET AUDIENCE : School and College Goers, Young Working Professionals, Parents. People who have liked pages like - Stadler ,
Stapler , Kangaroo , Faber-Castle , Fevicol , Camlin , Feviquick, Scotch, Glue-Stick and also pages like Hobbies and Ideas and Craft &
Art Pages.

6. CREATIVES AND FORM OF ADVERTISEMENT
YouTube-A short emotional video reaching out to masses giving out a message and also creating a brand
value in the end. Just like their TV Commercials which is attractive & sensible.
Facebook - A Slideshow always works on Facebook. The video will have an emotional message/ connect &
perfect product placement.
Instagram - On Instagram we would do a contest or something like a quiz which will be fun, informative and
that will indirectly create brand awareness and also bring new followers to the brand. (Example-People can
pose their best selfie showing their best craftwork or artwork done using fevistik. This will show people and
indirectly inform them that fevisitk is quite useful to use and quite effective since it is used in lot of art and
crafts work ) (One way we are showing Fevisitks Usage and its productivity.)
Instagram Stories - An Attractive Yellow Poster of Fevistik with its Tagline and an emotional
connect/message will be appropriate for a story as people run through it. The Bright Colour & Tagline will
have a high recall value and the Emotional Message will make people swipe up the story.

7. CAMPAIGN NAME-1

8. AGE, LOCATION, GENDER & LANGUAGE

9. DETAILED TARGETING

10. DETAILED TARGETING

11. BUDGET & SCHEDULE

12. CAMPAIGN 2 :
CAMPAIGN NAME - AMAZON DIWALI CELEBRATION
CAMPAIGN OBJECTIVE - Sales (Conversion)
AGE GROUP - (18 - 23) & (23 - 40)
DURATION - 15 Days before the Diwali Celebration
BUDGET - Lifetime Budget
LOCATION - Pan India
Language-English & Hindi
TARGET AUDIENCE : Hobbyists, Craft Lovers, Admin Staff at various Offices and Institutes , School and College Goers, Young
Working Professionals, Parents . People who have liked pages like - Stadler , Stapler , Kangaroo , Faber-Castle , Fevicol , Camlin ,
Feviquick, Scotch and also pages like Hobbies and Ideas and Craft & Art Pages.

13. CREATIVES AND FORM OF ADVERTISEMENT
Facebook- Facebook Carousel AD
Instagram- Instagram Swipe AD
AGE GROUP (18-23)- A Carousel AD on Facebook & Instagram Swipe Right AD where in there will be an
Offer/Discount For Pack Of 3 & 12 for which there will be a Call To Option Button ( Buy Now ) which will Direct the
person to the Amazon Page. The Creatives Will Have Playful Colours And We will be having Projects, Art & Craft Work
shown in the Carousel (Real Life Projects, Art & Craft Work so that the people find it more Believable).
AGE GROUP - (23-40) - A Carousel AD on Facebook & Instagram Swipe Right AD where in there will be an
Offer/Discount For Pack Of 12 & 24 for which there will be a Call To Option Button ( Buy Now ) which will Direct the
person to the Amazon Page. The Creatives Will Have more of Formal Colours And We will be showing the Use of
Fevisitk in Offices and Institutes (Real Life Situations so that the People find it more Believable) in the Carousel.

14. CAMPAIGN NAME-2

15. AGE, LOCATION, GENDER & LANGUAGE

16. DETAILED TARGETING

17. DETAILED TARGETING

18. BUDGET & SCHEDULE

19. MEDIA PLANNING OF FEVISTIK ON EXCEL :

20. BIO PERSONA
1 ) HINAL VAKHARIA
AGE - 24
USES FEVISTIK - YES
USE OF FEVISTIK - IN GIFTING AND
CRAFT PRODUCTS
2) PINAL DHARIA
AGE - 21
USES FEVISTIK? - YES
USE OF FEVISTIK - IN
PROJECTS AND NORMAL ART
CRAFT WORK
3) KAVISH MEHTA
AGE - 14
USES FEVISTIK? - YES AND
ALSO OTHER BRANDS
USE OF FEVISTIK - IN
SCHOOL PROJECTS AND
CRAFT WORK

21. BIO PERSONA
4) AADISH MEHTA
AGE - 18
USES FEVISTIK? - NO
WHY - USES FEVICOL AND IS
HAPPY WITH IT .
5) HARSHIL SHAH
AGE - 29
USES FEVISTIK?-
RARELY AND IS FINE
WITH ANY OTHER
BRAND.
USE OF FEVISTIK -
OFFICE WORK.
6) DARSHANA SHAH
AGE : 40
USES FEVISTIK?-YES
RARELY.
USE OF FEVSTIK -
NORMAL HOUSEHOLD
USE

22. BIO PERSONA
7) SEJAL SANGHVI
AGE - 22
USES FEVISTIK ? - YES AND IS FINE
WITH ANY OTHER BRANDS TOO
USE OF FEVISTIK - NORMAL ART
AND CRAFT USE.
8) YASH KAPADIA
AGE - 18
USES FEVSTIK ? - NO DINT KNOW
ABOUT THE PRODUCT ONLY KNEW
ABOUT FEVICOL AND FEVIQUICK.
WHY - LACK OF BRAND AWARNESS..
9) RIYA MUTHA
AGE - 27
USES FEVISTIK - YES USES ONLY
FEVISTIK AND IS ALWAYS WITH
HER.
USE OF FEVISTIK - SHE IS AN
ARCHITECT AND IS HELPFUL FOR
HER IN SMALL WORK.

23. BIO PERSONA
10) RITESH DATTA
AGE - 44
USES FEVISTIK - YES
USE OF FEVISTIK - IN OFFICE WORK.

24. THANK
YOU!