icustommadeit.com is a marketplace that connects talented creators with buyers looking for custom, unique products. Creators work directly with buyers to design and produce custom items across many categories. The platform aims to become Asia's largest online marketplace for bespoke creations by facilitating direct communication between buyers and creators. It has been in development for two years and the founders believe it will disrupt traditional marketplaces by focusing on one-of-a-kind, custom products rather than mass-produced goods. The founders have provided examples of similar successful custom marketplaces as proof of concept and are seeking investors to launch and grow the platform globally.

1. Out of the billions
of items for sale today,
how many
were made exclusively
for you?

2. The Evident Answer : Nobody
Still Thinking....
The Answer is:
None!

3. Asia’s largest online
marketplace connecting
‘Individuals’ looking for
unique bespoke creations
with talented ‘Creators’
from all over.

4. Out of the billions
of items for sale today,
how many
were made just for
you?
At icustommadeit.com, designers, manufacturers, artists
(our Creators) will work with enthusiastic buyers to create
something—anything—absolutely unique.
CONNECT COLLABORATE CREATEi i i

5. “every thing you can imagine
is real”
- Pablo Picasso
And, we took this too seriously!!

6. Concept
Analysis
‘Custom’ is the new
obsession. With a deep
understanding of the growing
need for custom-made products,
we at icustommadeit decided to
channel this interest effectively.
On one hand, uniquely talented
artists get discovered and on the
other, Buyers get to rule our
space, for they are empowered to
get something exactly the way
they want it.

7. Out of the billions
of items for sale today,
how many
were made just for
you?
How are we a
different
marketplace?
While eBay, Amazon, Jabong are one-size-fits-all
marketplaces that have made a name for themselves by
their expansive selections & sales, our marketplace is honing
in on discovery. “icustommadeit.com” is an out-of-the-box
marketplace, irresistible both for professional, skilled
creators and one-of-a-kind shopaholics who love everything
custom made.
We provide both the Creators & Buyers a seamless platform
where artists not only showcase their creations but also
communicate with buyers to know their need and make
something totally original for them. Our vertical marketplace
will be a veritable goldmine of unique items covering huge
swaths of product categories, including clothes, shoes,
jewellery, leather products, household items, and so on.

8. Out of the billions
of items for sale today,
how many
were made just for
you?
The Rise of the
New
Marketplace
Belief – To create Asia’s finest online
marketplace that provides the buyers direct
access to a community of talented Creators who
together build a custom created world.
Target – ‘Creators’ whose are skilled to create
the extraordinary. ‘Buyers’ who are interested in
fulfilling all their whims and fancies by creating
something one-of-a-kind.

9. Out of the billions
of items for sale today,
how many
were made just for
you?
Passionate
Creators
Custom
Made
Products
Interactive
Process
Secured
Payment
Gateway

10. Out of the billions
of items for sale today,
how many
were made just for
you?
The Look & Feel
of our Website!

11. Out of the billions
of items for sale today,
how many
were made just for
you?
HOW BUYERS
SUBMIT
CUSTOM-MADE
PROJECT REQUESTS
HOW CREATORS
RECEIVE
CUSTOM-MADE
PROJECT REQUESTS

12. Out of the billions
of items for sale today,
how many
were made just for
you?
BUYERS
&
CREATORS
COMMUNICATE
THROUGH
‘IMB’ (INSTANT
MESSAGING BOX)
PRODUCT
LISTING
&
KUDOS
ON THE SITE

13. Out of the billions
of items for sale today,
how many
were made just for
you?
It has taken us 2 dedicated years to
build this vertical marketplace model
that is highly disruptive of the typical
online marketplaces, which have
traditionally focused on mass-
manufactured products and overstock
items. Anybody can create an online
marketplace, but few can bridge the
gulf between real creators and real
products. This is our ability; hence
competition minifies.
The beauty of “icustommadeit.com”
is the ability to discover new things.
The peer-to-peer marketplaces make
commerce accessible to anyone with
something to sell, but we are arguably
one of the first social ecommerce
companies, since we focus on the
dialogue between the buyer and
creator.
With insights from our team of experts,
we’ve finally mastered the ability to
bring creators, customized products to
mass market.
Our
Competition

14. Out of the billions
of items for sale today,
how many
were made just for
you?
Going Global !
The post launch strategy of “icustommadeit.com” is to become a truly global
marketplace. With millions of creators in 200 plus countries worldwide, there
are endless opportunities to grow our concept, business
and connect with international buyers.
Our marketing specialists are already exploring the international markets &
connecting with a global community of creators. So we go from Local to Global in
four months after the site launch.

15. Driving
Towards A
Success
Story!
FISCAL
YEAR SUBSCRIPTIONS
TOTAL YEARLY
SUBSCRIPTION REV
TOTAL SERVICE
CHARGE REV
TOTAL YEARLY
REV
Sep 14 -
Mar 15
375 26,65,390.00 11,19,160.00 37,84,550.00
Apr 15 -
Mar 16
1,180 2,47,01,040.00 46,06,500.00 2,93,07,540.00
Apr 16 -
Mar 17
3,213 6,70,69,028.90 4,37,95,296.97 11,08,64,325.87
Apr 17 -
Mar 18
6,645 15,94,88,923.98 18,13,92,566.42 34,08,81,490.41
Apr 18 -
Mar 19 9,474 25,63,41,787.75 55,25,80,628.89 80,89,22,416.64

16. Already
Famous!
 Thought-provoking Facebook Posts
 Interactive Campaigns Every Week
 Frequent Facebook Ads
 Increasing Fan Engagement

17. The Challenges for Growth
Dynamically changing
page rank algorithms
need constant SEO to
keep search traffic
volume high. Holistic
approach towards SEO
will ensure top
rankings on major
search engines.
Bring buyers and
creators online, and
create critical mass.
Extensive PR & mass
advertising will build a
critical mass of listings
and audience/buyers
on the platform.
Facebook EdgeRank
restricts the post
reach to 5% of fans.
This drastically
constraints free
marketing and hence
we need to buy ad
space on Facebook to
reach out effectively.
Only a blended
strategy of traditional
and digital marketing
will yield the desired
results. Hence the
need for solid digital
marketing specialists.

18. Out of the billions
of items for sale today,
how many were made just
for you?
CONTENT IS THE KEY
A rich editorial team creating engaging and compelling content which will shape the
audience’s understanding and draw them into our concept.
DATA / TARGETTING
Reach our target creators & buyers efficiently and effectively by mapping the interest
graph and harnessing it for relevant ad opportunities.
LEVERAGING SOCIAL NETWORKING SITES
Leverage social and professional network platforms such as Facebook, Twitter, Pinterest,
Instagram and LinkedIn to promote our marketplace. We can use these sites as
marketing channels to draw in more buyers/creators.
MEDIA COVERAGE
Print, Mashable, Magazine Articles, Radio jingles, TV Ads and Shows, etc.
PAID PROMOTIONS (SOCIAL, VIDEO, MOBILE)
FB ads, YouTube promotions, In app promos, Mob ads, Engagement Ads on Google etc.
‘Focus Points’ To Accelerate
our Growth

19. Out of the billions
of items for sale today,
how many were made just
for you?
“Proof of Concept”
A Highly Successful One
Channeling a revolutionary concept, “icustommadeit.com” will be extending the ability to get
almost any product custom-designed for individuals. Icustommadeit, is like the popular crafty site
CustomMade, that has raised $24 million since 2011. CustomMade now facilitates $1 million in
transactions per month.
Proof of Concept : http://bostinno.streetwise.co/2013/06/11/custommade-raises-18-million-for-
craft-marketplace/
http://venturebeat.com/2013/06/11/custom-goods-marketplace-custommade-cooks-up-18m-from-
google-atlas-others/
GlobeIn, a site based on a similar concept began its journey from concept to reality in Dec 2011. By
Sept 2012, GlobeIn, for global arts has raised more than $1 million in funding from investors.
Proof of Concept : http://mashable.com/2013/02/27/globein-global-crafts/
http://techcrunch.com/2014/08/22/globein-deepak-chopra/
With a Great Premise (already have) & Solid Investors (looking for) “icustommadeit.com”
as a platform is sure to create a fundamentally different retail paradigm.

20. A Rock Solid Team
Opening All Doors of Possibilities
Raj IyerKundan Dhake
INCEPTION - May 2012
WHERE WE MAKE IT ALL HAPPEN - Pune
TEAM - 14 creative minds who are everything but the ordinary.

21. CONTACT
DIRECTOR OPERATIONS - RAJ IYER
EMAIL - raj@icustommadeit.com
PHONE - +91 9619197477