Final Report on coca cola pakistan
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The document discusses Coca-Cola, including its history, mission, production process, marketing strategies, and financial performance. It provides details on Coca-Cola's franchising system, bottling process, and terms of trade with bottlers. Key facts include that Coca-Cola was invented in 1886 and bought in 1894; it operates a franchised distribution system and only produces syrup concentrate which is sold to bottlers worldwide.
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The document provides a strategic management report on Coca-Cola Pakistan. It includes:
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This edition comes with another opportunity to give you insights into the world of brands and their activities including launches and extensions across sectors and markets, it has different articles, opinions, events, opinions that will make the time invested in worth the while. It is true that what defines a brand are its assets, strength and values. Its performance on these three parameters reveal its equity; to help brand managers, we included an article on how to sustain brand value in recession while the cherry of this edition is the corner for entrepreneurs, where we revealed the potentials of oil palm in Nigeria and how to maximise it.
Marketing strategy of Coca-Cola
Coca-Cola is the world's leading soft drink company operating in over 200 countries. Their mission is to refresh the world, inspire optimism and happiness, and make a difference. Their vision focuses on being a great workplace, bringing quality brands to the world, nurturing partnerships, being responsible citizens, maximizing shareholder returns, and being productive. Coca-Cola's marketing mix involves various products globally, pricing tailored to markets and brands, widespread distribution, and advertising associating the brand with lifestyle while using CSR for emotional benefits. Their BCG matrix guides their strategy across product life cycles.
strategic management of coca cola
this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc
Marketing Strategy
The Coca-Cola Company has over 3,300 beverage products globally and has been innovating its marketing strategy for over a century. It introduces new products based on customer preferences and promotes brand connection through global campaigns localized for different markets. In Pakistan specifically, Coca-Cola engages in sponsorships like Coke Studio to build relationships while distributing products through direct selling to retailers and indirect partnerships with distributors. The company's mission is to refresh the world with optimism and joy through quality beverages.
MARKETING MIX OFUNIBIC cookies ltd.
Kiran Satish Karanjkar presents information on the biscuit brand Unibic. Unibic was originally known as ANZAC Unibic and is located in Australia. It has grown to become one of the fastest growing FMCG brands with high export volume. Unibic faces competition from other leading biscuit brands like Parle G and Britannia in the Indian market. The document discusses Unibic's product range, pricing strategies, distribution channels, sales and promotion activities. It also provides a SWOT analysis and evaluates Unibic's performance through analyses of sales data and consumer preference surveys. The conclusion is that Unibic has the potential to beat competitors like Britannia by addressing some gaps
Beverage industry (Soft Drinks)
Coca-Cola is the world's largest beverage company founded in 1886 offering over 500 brands in over 200 countries. It owns top brands like Coca-Cola, Diet Coke, and Fanta and operates through four geographic segments. The company manufactures concentrates, syrups and finished beverages using raw materials like PET resin, sweeteners, and flavors. It has around 62,000 employees and spent $5.8 billion on advertising in 2018 maintaining its brand differentiation. The non-alcoholic beverage market is growing at 5.8% annually with Coca-Cola and Pepsi having the largest market shares.
book FINAL
The document provides research insights into millennials and their attitudes towards Diet Coke. Key findings include:
- Millennials consume soda occasionally and see Diet Coke as a treat. They are frustrated by negative stereotypes and see themselves as hardworking.
- Millennials reject inauthentic brands and prefer entertaining ads that offer incentives. They are focused on success and acknowledgement of their achievements.
- Diet Coke is viewed as a better choice than regular soda, but its association with artificial sweeteners is a concern. Millennials want to feel they are leading a healthy lifestyle.
Chemicals Limited.pptx
The document outlines the business model and revenue sources of a company that acts as an indenting agent and distributor. It generates revenue from commission on indenting sales and local sales. The company aims to source high-quality products from global manufacturers and serve local industrial and food customers. It provides competitive pricing, quality assurance, on-time delivery and alternatives. Challenges include currency volatility, funding constraints, tax issues, and demand for cash payments. The company plans to address these by developing third-party investors and local manufacturers.
team2_presentation
UNIQLO is expanding into Canada and establishing brand awareness through differentiation. It will target all demographics with functional, affordable styles and promote social responsibility. UNIQLO's Heattech line will be emphasized as it is well-suited for Canada's long winters. Projections show UNIQLO increasing its market share to 6.44% by 2025 through this strategy to become Canada's top apparel retailer.
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Final Report on coca cola pakistan
- 1. Group members AHSAN TANWEER ZOHAIB KHAN MUHAMMAD ILYAS SYED MUHAMMAD ATIF
- 3. HISTORY Formula is invented by john stith in 1886 American corporation Coca-Cola formula and brand were bought in 1894 by Asa Griggs Candler The company—headquartered in Atlanta, Georgia Operateda franchised distrib ution system since 1889
- 4. BOTTLERS. The Coca-Cola Company and its subsidiaries only produce syrup concentrate , which is then sold to various bottlers throughout the world who hold a local Coca-Cola franchise
- 5. MISSION To refresh the world in mind, body and spirit To inspire moments of optimism and happiness through our brands and actions To create value and make a difference.
- 6. The Coca Cola Company Vision People Portfolio Partners Planet Profit
- 7. PEST ANALYSIS POLITICAL FACTORS ECONOMIC FACTORS SOCIAL FACTORS TECHNOLOGICAL FACTOR
- 8. Prices of different Bottles Size of Coca Cola Price of Coca Cola (RS.) Regular bottle 20 1.5 Liter Bottle 90 Disposable Bottle40 Coca Cola Can 50
- 9. Pricing Strategies: 1. Competition based pricing approach 2. Promotional Pricing Policy 3. Marketing Penetration Pricing Policy
- 10. SWOT STRENGTH WEAKNESS OPPORTUNITIES THREATS
- 11. CHALLENGIES TRADE OF COCA COLA SECRET FORMULA AWARENESS MAY REDUCE DEMAND OF COKE INCREASE IN COMPETITION WATER SCARCITY AND POOR QUALITY CHANGE IN NONALCOHOLIC BEVERAGES BUSINESS ENVIRONMENT INCREASING IN COST OF ENERGY WEATHER CONDITION REFRANCHISING
- 12. PROFIT AND SHARE PRICE Year Revenue in mil. USD$ Net income in mil. USD$ Price per Share in USD$ 2000 17,354 2,177 17.11 2001 17,545 3,969 15.24 2002 19,394 3,050 15.82 2003 20,857 4,347 14.28 2004 21,742 4,847 15.34 2005 23,104 4,872 14.47 2006 24,088 5,080 15.26 2007 28,857 5,981 19.24 90,500 2008 31,944 5,807 19.71 92,400 2009 30,990 6,824 18.49 92,800 2010 35,119 11,787 22.12 139,600 2011 46,542 8,584 26.84 146,200 2012 48,017 9,019 30.70 150,900 2013 46,854 8,584 33.78 130,600 2014 45,998 7,098 35.82 129,200 2015 44,294 7,351 37.29 123,200 2016 41,863 6,527 40.63 100,300 2017 35,410 1,248 42.80 61,800
- 13. CURRENT YEAR 2018 SHARE PRICE 49.99 USD +0.30 (0.60%)
- 14. THE COCA-COLA FRANCHISING SYSTEM Coca-Cola Pakistan Bottler
- 15. Culture leadership, passion, integrity, collaboration, diversity, quality, and accountability The Coca-Cola Company leverages a worldwide team that is rich in diverse people, talent and ideas our ability to understand, embrace and operate in a multicultural world
- 17. PRODUCTION OF PRODUCT BY COCA-COLA Packaging Preparing to fill cans Preparing the drink Guaranteeing the quality of the product
- 18. Documentation system smart, modern, open source Java Document Management System (DMS) application from Target Information Systems (Target).
- 19. The Coca-Cola Company continues to be a powerhouse in the world of licensing, most recently using its global clout to promote health and wellness through product extensions and company-wide initiatives
- 20. Marketing strategy of coca cola Marketing strategy of coca cola Segmentation, targeting, positioning of Coca Cola
- 21. TERMS OF TRADE Buying our Products No wholesaling or reselling Deliveries Prices Paying us Equipment Our responsibilities
- 22. BALANCE OF TRADE AND BALANCE OF PAYMENT