6. INTRODUCTION
• Type:
Coca Cola (Corbonated soft drink)
• Manufacturer:
The Coca Cola Company
• Country of origin:
Atlanta Georgia, United states
• Website:
www.coca-colacompany.com
7. Cont…
• Invented By:
Pharmacist John Stith Pemberton in 1886.
• Invented as
Medicine
• Ingredients:
Kola nuts and coca leaves
• Incorporation:
Asa Candler incorporated in
1892.
8. • Ticket for a free glass of Coca-Cola was
first distributed in 1888
• The Coca-Cola advertisement from 1943
9. • Charley Pemberton's control over the
"Coca-Cola" in the March 1888
• In the 1960s the company decided to
expand with new flavors- Fanta, Sprite.
• In 1980s Diet Coke was introduced.
• More than 1.4 billion beverage servings
sold each day.
12. COCA COLA PAKISTAN
• Entered in 1953
• First plant
Set up in Karachi
• At the end of 2013 it was operating 6 bottling
plants and 13 warehouses throughout the
country
• Market share:
45%
16. MISSION STATEMENT
• To refresh the world...
• To inspire moments of optimism and
happiness...
• To create value and make a difference.
17. VISION STATEMENT
• People: Be a great place to work where
people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of
quality beverage brands that anticipate and
satisfy people's desires and needs.
• Partners: Nurture a winning network of
customers and suppliers, together we create
mutual, enduring value.
18. • Planet: Be a responsible citizen that makes a
difference by helping build and support
sustainable communities.
• Profit: Maximize long-term return to
shareowners while being mindful of our
overall responsibilities.
• Productivity: Be a highly effective, lean and
fast-moving organization.
25. RECOMMENDATIONS
• There is need to rectify the problem of lack of
planning and control and the general weak
attitude towards planning and control
(organization especially the beverage activities.
• There is a lot communication gap between lower
management and upper management. This gap
should be removed as it caused of loss in a year.
• Coca cola should prefer health precaution to
regain lost customers.
26. CONCLUSION
• Productivity and cost control helps to
calculate the exact purchase materials to
reduce the risks of material cost.
• That coca-cola products are more popular
than the products of Pepsi because of its
• TASTE
• BRAND NAME
• INNOVATIVENESS
• AVAILABILITY