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Dog Walker
Business Plan
Mohammad Anishur Rahman (MBA, ACA)
Business and Financial Advisor
PlanforStartup.com
accr u o n @g mail.com , +8801515265698
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Introduction
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Why Business Plan is so Important
for Funding
A survey Shows That
2,877 people completed the survey. Of those, 995 had completed a plan.
โœ“ 297 of them (36%) secured a loan
โœ“ 280 of them (36%) secured investment capital
โœ“ 499 of them (64%) had grown their business
1,556 of the 2,877 had not yet completed their plan.
โœ“ 222 of them (18%) secured a loan
โœ“ 219 of them (18%) secured investment capital
โœ“ 501 of them (43%) had grown their business
Business Plan Requirements
โ€ข For Personal, Bank and SBA Loan Purpose:
โ€ข 30+ Pages Business Plan with 15+ Pages 3/5 years
Financial Plan
โ€ข For Investor Purpose:
โ€ข 30+ Pages Business Plan with 15+ Pages 3/5 years
Financial Plan (Additionally 15+ Pages Pitch Deck)
Why do You need Business Plan?
Funding Through
Bank Loan or
Investment?
Attract
Investors?
Attract
Partners?
For a good
Business
Direction?
How to write a Bank Loan Proposal
Start your bank loan request by briefly explaining what your business does.
โœ“ Executive summary from your business plan.
Include essential business information.
โœ“ Your name, the businessโ€™s legal name, your legal form of business, business address, the year the
business was founded, annual sales, number of employees, key customers and any other indicators of
success.
Specify how much money you would like to borrow and what type of loan you are
seeking.
โœ“ Do you want a working capital loan to purchase inventory or a loan to buy a building for your
business?
Explain how you will use the loan proceeds to attain specific business goals.
โœ“ Detail the measurable results you expect the loan to have on your business, such as increasing sales
by 10% annually or doubling production capacity in six months.
List any assets and debts.
โœ“ State the assets you have that could be used as collateral for the loan, as well as any outstanding
business debts and when they will be paid off.
Financing Options
Leasing
Equipment
Loan/Financing
Program
Rollover For
Business
Startups (ROBS)
SBA Loan
Find Investors Attract Partners Crowdfunding Bank Loan
Loan from
relatives
Executive Summery
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Executive Summery
The Business
Opportunity
The Target
market
The
Competition
Mission
Statement
Vision
Statement
Objective
Company
Information
Business
Highlights
Future goals
Location
based on days
What? How? When? Where?
Problem & Solution
Define the Problem that you are facing in the Dog Walker Market
-----------------------------------------------------------------------------------------
Assess the Problem and Give your solution through your
Organization
-----------------------------------------------------------------------------------------
Dog Walker Services
Dedicated
Daily
Walker
One on
One Care
Training
Reinforce
ment
Dog Walker Company Owners /Partners
โ€ข 20%โ€ข 25%
โ€ข 25%โ€ข 30%
Owner-1 Owner-2
Owner-4Owner-3
Startup Expenses
โœ“ Total Fee for incorporating the Business
โœ“ Budget for basic insurance policy covers, permits and business license
โœ“ Suitable Office facility in a business district 6 months (Re โ€“ Construction of the
facility inclusive)
โœ“ The Cost for equipping the office (computers, software applications, printers, fax
machines, furniture, telephones, filing cabins, safety gadgets and electronics)
โœ“ The Cost of Launching your official Website
โœ“ Budget for paying at least one employees for 3 months plus utility bills
โœ“ Additional Expenditure (Business cards, Signage, Adverts and Promotions et al)
โœ“ Miscellaneous
Company Name, Logo
1. Find out an Easily Readable Name
2. Hire a professional designer for design
3. Make it easy to read
4. Match the design to your products and Service
5. Make a letterheaded paper with Your Logo
6. Vinyl wraps are the most popular material for wrapping your Car. Try to use
your business logo in office equipment's, merchandise official documents etc.
It will enhance Company Branding
Human Resource
Management
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Dog Walker Servicesโ€™ Staffing Needs
PrincipalPartner/ChiefExecutive
Officer
Human Resources and
Admin Manager
Vet Doctor
Dog Walkers / Pet
Trainers for Various
Skill Sets
Accountant / Bursar
Marketing and Sale
Executive
Client Service
Executive
Management Job Responsibilities
โœ“ CEO
โœ“ -------------
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โœ“ Vet Doctor
โœ“ -------------
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โœ“ Marketing Manager
โœ“ -------------
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โœ“ Business Developer
โœ“ -------------
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Dog Walker
Operational Plan
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
โœ“ General: Do an outline of your business' day-to-day operations
โœ“ The physical plant: Describe the type, site, and location of premises for your business.
โœ“ Equipment: Describing the equipment necessary and how much of it you need
โœ“ Assets: Make a list of your assets, such as land, buildings, inventory, furniture, equipment, and vehicles.
โœ“ Special requirements: Special requirements, such as water or power needs, drainage, etc. ( If needed)
โœ“ Materials: State where you're going to get the materials you need to produce your product or service
โœ“ Production: Explain when and how you'll be able to start producing your product or service.
โœ“ Inventory and Cost: Explain how you'll keep track of inventory and Give details of product cost estimates..
Dog Walker Operational Plan
Process of Your Dog Walker
Operation
Market
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Research Your Target Market
โ€ข Available Areas:
โ€ข Find out an area to Establish Your Business
โ€ข Competition:
โ€ข Analyze the competition
โ€ข Local & State Regulations:
โ€ข Know the rules and regulations of the Industry
80
%
40
%
70
%
30
%
75
%
72
%
2013 2014 2015 2016 2017 20182016 2017 2018
โœ“ Target Market
โœ“ Market Segment
โœ“ Market Size analysis
โœ“ Market Trends Analysis
โœ“ Competition
Dog Walker Market Analysis
Describe here
Target Market
Demographics
โœ“ Breakdown by any combination: age, gender, income, education, ethnicity, marital
status, education, household (or business), size, length of residence, type of
residence or even profession/Occupation.
Psychographics
โœ“ This refers to 'personality and emotions' based on behavior, linked to purchase
choices, including attitudes, lifestyle, hobbies, risk aversion, personality and
leadership traits.
Lifestyle
โœ“ This refers to Hobbies, recreational pursuits, entertainment, vacations, and other
non-work time pursuits.
Target Market
Belief and Values
โœ“ Refers to Religious, political, nationalistic and cultural beliefs and values.
Life Stages
โœ“ Life Stages is the Chronological benchmarking of peopleโ€™s lives at different stages.
Geography
โœ“ Drill down by Country, region, area, metropolitan or rural location, population density
or even climate.
Dog Walker Market Size
The market size, measured by revenue, of the Dog Walking Services
industry is $1.1bn in 2020.
The market size of the Dog Walking Services industry is expected to
increase 1.5% in 2020.
The market size of the Dog Walking Services industry in the US has
grown 3.2% per year on average between 2015 and 2020.
The market size of the Dog Walking Services industry in the US
increased faster than the economy overall.
Dog Walker Service Industry Analysis
Review
available
reports
Approach
the correct
industry
Demand &
supply
scenario
Competitiv
e scenario
(Porterโ€™s Fi
ve Forces
Model)
Recent
developme
nts
Focus on
industry
dynamics
S W
TO
S T R E N GT H
Describe your
Strength.
O P P O RT U N I T Y T H R E AT
W E A K N E S S
Dog Walker Service SWOT ANALYSIS
Describe your
Opportunity.
Describe your
Weakness
Describe your
Threat
Dog Walker Business Competitor
Analysis
โœ“ Find Your Competitors
โœ“ Determine who your competitors are.
โœ“ Take a look of their pricing
โœ“ Determine what products your competitors offer.
โœ“ Research your competitors sales tactics and results.
โœ“ Analyze how your competitors market their products.
โœ“ Take note of your competition's content strategy.
โœ“ Analyze the level of engagement on your competitor's
โœ“ Observe how they promote their marketing content.
Sales &
Marketing Plan
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Marketing Objectives
โœ“ To Design and Implement Marketing Control
โœ“ Increase customer lifetime value
โœ“ Engaged audience
โœ“ Increased brand awareness
โœ“ Positive product reviews
โœ“ Launch product or service in a new market
โœ“ Increase profitability and Improve ROI
โœ“ To Know Market Costs and Profits
โœ“ Grow Digital Presence
Marketing Strategy
Step 1: Take a snapshot of your companyโ€™s current situation.
Step 2: Define who your target audience is.
Step 3: Make a list of your marketing goals.
Step 4: Research marketing tactics
Step 5: Set your marketing budget.
Offline Marketing Plan
โœ“ Engage Local Media
โœ“ Rent Billboard Space
โœ“ Talk to the Press
โœ“ Create Branded Merchandise
โœ“ Network All the Time
โœ“ Run Cross-Promotions
โœ“ Connect with Your Community
โœ“ Distribute Printed Materials
โœ“ Hand Out Business Cards
โœ“ Talk to Customers
โœ“ Send Actual Mail
Online Marketing Plan
โœ“ Facebook Advertising
โœ“ Google My Business
โœ“ Content Marketing
โœ“ Organic Social Media
โœ“ Email Marketing
โœ“ Webinars
โœ“ Promote A Free Consultation
โœ“ Speak At Events
Marketing Budgets
โœ“ Yellow Pages = $$
โœ“ Sales letter mailing to prospects = $$
โœ“ Clerical help on mailing list = $$
โœ“ Advertising in local business magazine = $$
โœ“ Advertising in newspaper business section = $$
โœ“ Brochure design and copywriting = $$
โœ“ Brochure printing = $$
โœ“ Registration for business exhibitions = $$
โœ“ Attend training session = $$
โœ“ Purchase new mailing label software = $$
Financial Plan
and
Forecast
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Financial Plan and Forecast
โœ“ Startup Expenses
โœ“ Sales Projections
โœ“ Payroll Sheet
โœ“ 3/5 Years Monthly Cost Estimation
โœ“ 3/5 Years Break Even Analysis
โœ“ 3/5 Years Financial Ratio Analysis
โœ“ 3/5 Years Profit & loss Statement
โœ“ 3/5 Years Cash flow Projections
โœ“ 3/5 Years Balance Sheet
โœ“ Ratio Analysis
Dog Walker Startup Expenses
Startup Amount
Preliminary Expenses
Legal fees (Lawyer, tax consultant) $ 700.00
Marketing research, traveling $ 50,000.00
Sub-Total $ 50,700.00
Fixed Assets
Equipment $ 45,000.00
Office lease for the first 6 months $ 15,000.00
Office equipment(Desk, chairs, supplies, printers etc.,) $ 15,000.00
Software integration $ 50,000.00
Sub-Total $ 125,000.00
Other:
Backend Staff Salaries Yearly $ 100,000.00
Office Rents & Operation Cost: (Office Rents, Utilities, Internet cost) $ 20,000.00
Misc $ 5,000.00
Sub-Total $ 125,000.00
Total Requirements $ 300,700.00
Dog Walker Sales Forecast
Year-1
CBD Oil 2019 Global Market
Expected to Grow at CAGR 39.19 %
and Forecast to 2023
Revenue Sources Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7
Product Service-1 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00
Number of Clients Per Month 10 11 12 13 15 16 18
Product Service-2 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00
Number of Clients Per Month 12 13 15 16 18 19 21
Product Service-3 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00
Number of Clients Per Month 15 17 18 20 22 24 27
Product Service-4 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70
Number of Clients Per Month 10 11 12 13 15 16 18
Total Revenue ยฃ 105,577.00 ยฃ 116,134.70 ยฃ 127,748.17 ยฃ 140,522.99 ยฃ 154,575.29 ยฃ 170,032.81 ยฃ 187,036.10
Year-2
Revenue Sources Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7
Product Service-1 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50
Number of Clients Per Month 31 33 36 39 42 45 49
Product Service-2 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00
Number of Clients Per Month 37 40 43 47 50 54 59
Product Service-3 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50
Number of Clients Per Month 46 50 54 58 63 68 73
Product Service-4 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50
Number of Clients Per Month 31 33 36 39 42 45 49
Total Revenue ยฃ 501,589.39 ยฃ 541,716.54 ยฃ 585,053.86 ยฃ 631,858.17 ยฃ 682,406.82 ยฃ 736,999.37 ยฃ 795,959.32
Dog Walker Loan Amortization
Dog Walker Payroll
Particulars Year-1 Year-2 Year-3 Year-4 Year-5
Staff Count Per Position
Owner 1 1 1 1 1
IT tech/support 1 1 1 1 1
Developer and research Manager 1 1 1 1 1
Marketing Manager 2 2 2 3 3
Accountant 1 1 1 1 1
Communication Manager 1 1 1 2 2
Finance manager 1 1 1 1 1
Wage per position per Month
Owner $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00
IT tech/support $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
Developer and research Manager $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
Marketing Manager $ 16.00 $ 16.00 $ 16.00 $ 16.00 $ 16.00
Accountant $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
Communication Manager $ 15.00 $ 15.00 $ 15.00 $ 15.00 $ 15.00
Finance manager $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
Dog Walker Payroll
Weekly Hours
Owner 0 0 0 0 0
IT tech/support 40 40 40 40 40
Developer and research Manager 40 40 40 40 40
Marketing Manager 40 40 40 40 40
Accountant 40 40 40 40 40
Communication Manager 40 40 40 40 40
Finance manager 40 40 40 40 40
Payroll Per Position (Count x Salary)
Owner $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00
IT tech/support $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Developer and research Manager $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Marketing Manager $ 61,440.00 $ 61,440.00 $ 61,440.00 $ 92,160.00 $ 92,160.00
Accountant $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Communication Manager $ 28,800.00 $ 28,800.00 $ 28,800.00 $ 57,600.00 $ 57,600.00
Finance manager $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Total Payroll $ 248,480.00 $ 248,480.00 $ 248,480.00 $ 308,000.00 $ 308,000.00
Dog Walker Break Even Point
YEAR-1
Particulars Product Unit Price Amount Remarks
Fixed Cost 143,640.00
variable Cost $ 834.00 30%
Sales Price
2,780.00
Average Charge Per
product
Units Increment
Break Even Point 74
Targeted units per Year
to cover the loss
Break Even Sales
Amount 205,200.00
Target Sales value to
recover loss
Unit Fixed Cost Variable Cost Total Cost Sales
0 143,640.00 - 143,640.00 -
10 143,640.00 8,340.00 151,980.00 27,800.00
20 143,640.00 16,680.00 160,320.00 55,600.00
30 143,640.00 25,020.00 168,660.00 83,400.00
40 143,640.00 33,360.00 177,000.00 111,200.00
50 143,640.00 41,700.00 185,340.00 139,000.00
60 143,640.00 50,040.00 193,680.00 166,800.00
70 143,640.00 58,380.00 202,020.00 194,600.00
80 143,640.00 66,720.00 210,360.00 222,400.00
90 143,640.00 75,060.00 218,700.00 250,200.00
100 143,640.00 83,400.00 227,040.00 278,000.00
-
50,000.00
100,000.00
150,000.00
200,000.00
250,000.00
300,000.00
1 2 3 4 5 6 7 8 9 10 11
BEP
Total Cost Sales
Dog Walker Profit & loss Statement
PROFIT AND LOSS PROJECTION Year 1
Details Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7
Revenue 14,388.50 15,827.35 17,410.09 19,151.09 21,066.20 23,172.82 25,490.11
COGS 60% 8,633.10 9,496.41 10,446.05 11,490.66 12,639.72 13,903.69 15,294.06
Commission to Store Seller 10% 575.54 633.09 696.40 766.04 842.65 926.91 1,019.60
Gross Margin 5,179.86 5,697.85 6,267.63 6,894.39 7,583.83 8,342.22 9,176.44
Gross Margin 36% 36% 36% 36% 36% 36% 36%
EXPENSES
Operating expenses
Payroll 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00
Rent 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Internet 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Printer inks & Papers 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Water, Tea, Coffe, Tissues, etc 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Platform Upgrade and Maintaining Cost 500.00 500.00 500.00 500.00 500.00 500.00 500.00
Renting Dedicated Server 250.00 250.00 250.00 250.00 250.00 250.00 250.00
Marketing campaign 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 7,000.00
Utilities 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Total operating expenses 6,470.00 7,470.00 8,470.00 9,470.00 10,470.00 11,470.00 12,470.00
TOTAL EXPENSES 6,470.00 7,470.00 8,470.00 9,470.00 10,470.00 11,470.00 12,470.00
TOTAL OPERATING INCOME (1,290.14) (1,772.15) (2,202.37) (2,575.61) (2,886.17) (3,127.78) (3,293.56)
TAXES
Average Income Tax 25% - - - - - - -
TOTAL TAXES - - - - - - -
NET PROFIT (1,290.14) (1,772.15) (2,202.37) (2,575.61) (2,886.17) (3,127.78) (3,293.56)
Net Profit % -9% -11% -13% -13% -14% -13% -13%
Dog Walker Balance Sheet
BALANCE SHEET PROJECTION
ASSETS
Current Assets Year-1 Year-2 Year-3 Year-4 Year-5
Cash and short-term investments 544,410.60 503,309.94 773,382.70 1,525,394.62 2,722,572.65
Total inventory 5,000.00 6,000.00 7,200.00 8,640.00 10,368.00
Accounts receivable 25,122.00 37,683.00 56,524.50 84,786.75 127,180.13
Total current assets 574,532.60 546,992.94 837,107.20 1,618,821.37 2,860,120.78
Property and Equipment Year 1 Year 2 Year 3 Year 4 Year 5
Equipment/Machinery/Compute/Laptop 50,000.00 65,000.00 84,500.00 109,850.00 142,805.00
Less Accumulated depreciation expense 5,000.00 11,500.00 19,950.00 30,935.00 45,215.50
Total Property and Equipment 45,000.00 53,500.00 64,550.00 78,915.00 97,589.50
Other Assets Year 1 Year 2 Year-3 Year-4 Year-5
Long-term investments 15,120.00 19,656.00 25,552.80 33,218.64 43,184.23
Deposits 12,500.00 16,250.00 21,125.00 27,462.50 35,701.25
Total Other Assets 27,620.00 35,906.00 46,677.80 60,681.14 78,885.48
TOTALASSETS 647,152.60 636,398.94 948,335.00 1,758,417.51 3,036,595.76
Dog Walker Balance Sheet
LIABILITIES
Current Liabilities Year 1 Year 2 Year-3 Year-4 Year-5
Accounts payable 12,523.00 18,784.50 28,176.75 42,265.13 63,397.69
Accrued expenses 5,462.00 8,193.00 12,289.50 18,434.25 27,651.38
Notes payable/short-term debt - - - - -
Capital leases - - - - -
Total Current Liabilities 17,985.00 26,977.50 40,466.25 60,699.38 91,049.06
Debt Year 1 Year 2 Year-3 Year-4 Year-5
Long-term debt/Bank loan at 3.5% Interest 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00
Loan Payment 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00
Total Debt 180,000.00 160,000.00 140,000.00 120,000.00 100,000.00
TOTAL LIABILITIES 197,985.00 186,977.50 180,466.25 180,699.38 191,049.06
EQUITY Year 1 Year 2 Year 3 Year 4 Year 5
Equity 482,040.00 482,040.00 482,040.00 482,040.00 482,040.00
Net Income (32,872.40) 253.84 318,447.31 809,849.39 1,267,828.56
Retained earnings - (32,872.40) (32,618.56) 285,828.75 1,095,678.14
TOTAL EQUITY 449,167.60 449,421.44 767,868.75 1,577,718.14 2,845,546.70
TOTAL LIABILITIES AND EQUITY 647,152.60 636,398.94 948,335.00 1,758,417.51 3,036,595.76
Dog Walker Cashflow Statement
CASH FLOW PROJECTION
Operating activities Year-1 Year-2 Year-3 Year-4 Year-5
Net income (32,872.40) 253.84 318,447.31 809,849.39 1,267,828.56
Depreciation and Amortisation 5,000.00 6,500.00 8,450.00 10,985.00 14,280.50
Accounts payable - - - - -
Prepaid Expense (25,122.00) (12,561.00) (18,841.50) (28,262.25) (42,393.38)
Inventory (5,000.00) (1,000.00) (1,200.00) (1,440.00) (1,728.00)
Accrued Expense, things that are paid at the end of the month - - - - -
Total operating activities (57,994.40) (6,807.16) 306,855.81 791,132.14 1,237,987.69
Investing activities Year-1 Year-2 Year-3 Year-4 Year-5
Capital expenditures (50,000.00) (15,000.00) (19,500.00) (25,350.00) (32,955.00)
Acquisition of business - - - - -
Sale of fixed assets - - - - -
Other investing cash flow items - - - - -
Total investing activities (50,000.00) (15,000.00) (19,500.00) (25,350.00) (32,955.00)
Dog Walker Cashflow Statement
Financing activities Year-1 Year-2 Year-3 Year-4 Year-5
Preferred stock - - - - -
Total cash dividends paid - - - - -
Common stock 482,040.00 - - - -
Bank Loan 180,000.00 (20,000.00) (20,000.00) (20,000.00) (20,000.00)
Total financing activities 662,040.00 (20,000.00) (20,000.00) (20,000.00) (20,000.00)
Cumulative cash flow 544,410.60 (41,100.66) 270,072.76 752,011.92 1,197,178.03
Beginning cash balance 544,410.60 503,309.94 773,382.70 1,525,394.62
Ending cash balance 544,410.60 503,309.94 773,382.70 1,525,394.62 2,722,572.65
Dog Walker Ratio Analysis
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2 2
3
5
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2
2
3
5
0 2 4 6 8 10 12 14
Category 1
Category 2
Category 3
Category 4
Series 1 Series 2 Series 3
4.3
2.5
3.5 4.5
2.4
4.4 1.8
2.8
2 2
3 5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT
Appendix
โœ“ Copy of Business Registration Certificate ( If any)
โœ“ Copy of License ( If any)
โœ“ Employer Identification Number (EIN) ( If any)
โœ“ Bank Statement ( If any)
5 Weapons Needed for Dog
Walker Success
โœ“ Know Your Rules & Regulations
โœ“ Get Creative with Service Providing
โœ“ Build โ€“ and Maintain โ€“ Your Brand
โœ“ Donโ€™t Compromise about quality of Service
โœ“ Think About Branding NOT Profit
Why Dog Walker Service Fails
โœ“ Not knowing your audience
โœ“ Lack of Leadership & Hard Work
โœ“ Not Knowing Your Target Market
โœ“ Taking Sponsorship Seriously? Not Nearly Enough.
โœ“ Social Media Pitfalls
โœ“ On-site Execution
โœ“ Location, location, location
โœ“ Pricing Strategies
Business Exit Strategy
โœ“ Merger & Acquisition (M&A)
โœ“ Initial Public Offering (IPO).
โœ“ Sell to a friendly individual.
โœ“ Make it your cash cow.
โœ“ Liquidation and close
Sample Business Plan
Here is a Sample Business Plan that I have prepared for one of my clients who is looking for $2 Million
Industry I worked with
o Transport Industry
o Accommodation Industry
o Ambulatory Health Care Services
o Arts, Entertainment, and
Recreation
o Beverage and Tobacco Product
Manufacturing
o Building Material, Garden
Equipment and Supplies Dealers
o Clothing and Clothing Accessories
Stores
o Food Manufacturing
o Furniture and Related Product
Manufacturing
o Health and Personal Care Stores
o Mining, Quarrying, and Oil and
Gas Extraction
o Motor Vehicle and Parts Dealers
o Nursing and Residential Care
Facilities
o Personal and Laundry Services
o Plastics and Rubber Products
Manufacturing
o Professional and Business
Services
o Real Estate, Rental and Leasing
o Warehousing and Storage
o Waste Management and
Remediation Services
o Wholesale Trade
o Chemical Industry
o Computer Industry
o Agriculture industry
o Construction Industry
o Education Industry
o Pharmaceutical Industry
o Health care Industry
o Hospitality Industry
o Entertainment Industry
o News Media Industry
o Energy Industry
o Manufacturing Industry
o Music Industry
o Electronics Industry
o Retail Industry
o Fashion Industry
o SAAS, APP Industry
o Robotics
o Travel & Tourism Industry
o Restaurant Industry
o e-commerce Industry
o Personal Service Industry
o Finance Industry
o Relationship App, Site
o Motion Picture and Sound
Recording Industries
o Professional, Scientific, and
Technical Services
Testimonial
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
Thank You
For More Details
My Blog: www.planforstartup.com
E-Mail: accruon@gmail.com
Do You want to Order Your Pitch Deck or Full Business Plan (30+
Pages Business Plan with 15+ pages 5 years Financial Plan)?
Order Here!
www.fiverr.com/businessfixxx

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Dog walker business plan

  • 1. Dog Walker Business Plan Mohammad Anishur Rahman (MBA, ACA) Business and Financial Advisor PlanforStartup.com accr u o n @g mail.com , +8801515265698 Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 2. Introduction Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 3. Why Business Plan is so Important for Funding A survey Shows That 2,877 people completed the survey. Of those, 995 had completed a plan. โœ“ 297 of them (36%) secured a loan โœ“ 280 of them (36%) secured investment capital โœ“ 499 of them (64%) had grown their business 1,556 of the 2,877 had not yet completed their plan. โœ“ 222 of them (18%) secured a loan โœ“ 219 of them (18%) secured investment capital โœ“ 501 of them (43%) had grown their business
  • 4. Business Plan Requirements โ€ข For Personal, Bank and SBA Loan Purpose: โ€ข 30+ Pages Business Plan with 15+ Pages 3/5 years Financial Plan โ€ข For Investor Purpose: โ€ข 30+ Pages Business Plan with 15+ Pages 3/5 years Financial Plan (Additionally 15+ Pages Pitch Deck)
  • 5. Why do You need Business Plan? Funding Through Bank Loan or Investment? Attract Investors? Attract Partners? For a good Business Direction?
  • 6. How to write a Bank Loan Proposal Start your bank loan request by briefly explaining what your business does. โœ“ Executive summary from your business plan. Include essential business information. โœ“ Your name, the businessโ€™s legal name, your legal form of business, business address, the year the business was founded, annual sales, number of employees, key customers and any other indicators of success. Specify how much money you would like to borrow and what type of loan you are seeking. โœ“ Do you want a working capital loan to purchase inventory or a loan to buy a building for your business? Explain how you will use the loan proceeds to attain specific business goals. โœ“ Detail the measurable results you expect the loan to have on your business, such as increasing sales by 10% annually or doubling production capacity in six months. List any assets and debts. โœ“ State the assets you have that could be used as collateral for the loan, as well as any outstanding business debts and when they will be paid off.
  • 7. Financing Options Leasing Equipment Loan/Financing Program Rollover For Business Startups (ROBS) SBA Loan Find Investors Attract Partners Crowdfunding Bank Loan Loan from relatives
  • 8. Executive Summery Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 9. Executive Summery The Business Opportunity The Target market The Competition Mission Statement Vision Statement Objective Company Information Business Highlights Future goals Location based on days What? How? When? Where?
  • 10. Problem & Solution Define the Problem that you are facing in the Dog Walker Market ----------------------------------------------------------------------------------------- Assess the Problem and Give your solution through your Organization -----------------------------------------------------------------------------------------
  • 11. Dog Walker Services Dedicated Daily Walker One on One Care Training Reinforce ment
  • 12. Dog Walker Company Owners /Partners โ€ข 20%โ€ข 25% โ€ข 25%โ€ข 30% Owner-1 Owner-2 Owner-4Owner-3
  • 13. Startup Expenses โœ“ Total Fee for incorporating the Business โœ“ Budget for basic insurance policy covers, permits and business license โœ“ Suitable Office facility in a business district 6 months (Re โ€“ Construction of the facility inclusive) โœ“ The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics) โœ“ The Cost of Launching your official Website โœ“ Budget for paying at least one employees for 3 months plus utility bills โœ“ Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) โœ“ Miscellaneous
  • 14. Company Name, Logo 1. Find out an Easily Readable Name 2. Hire a professional designer for design 3. Make it easy to read 4. Match the design to your products and Service 5. Make a letterheaded paper with Your Logo 6. Vinyl wraps are the most popular material for wrapping your Car. Try to use your business logo in office equipment's, merchandise official documents etc. It will enhance Company Branding
  • 15. Human Resource Management Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 16. Dog Walker Servicesโ€™ Staffing Needs PrincipalPartner/ChiefExecutive Officer Human Resources and Admin Manager Vet Doctor Dog Walkers / Pet Trainers for Various Skill Sets Accountant / Bursar Marketing and Sale Executive Client Service Executive
  • 17. Management Job Responsibilities โœ“ CEO โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ Vet Doctor โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ Marketing Manager โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ Business Developer โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ ------------- โœ“ -------------
  • 18. Dog Walker Operational Plan Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 19. โœ“ General: Do an outline of your business' day-to-day operations โœ“ The physical plant: Describe the type, site, and location of premises for your business. โœ“ Equipment: Describing the equipment necessary and how much of it you need โœ“ Assets: Make a list of your assets, such as land, buildings, inventory, furniture, equipment, and vehicles. โœ“ Special requirements: Special requirements, such as water or power needs, drainage, etc. ( If needed) โœ“ Materials: State where you're going to get the materials you need to produce your product or service โœ“ Production: Explain when and how you'll be able to start producing your product or service. โœ“ Inventory and Cost: Explain how you'll keep track of inventory and Give details of product cost estimates.. Dog Walker Operational Plan
  • 20. Process of Your Dog Walker Operation
  • 21. Market Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 22. Research Your Target Market โ€ข Available Areas: โ€ข Find out an area to Establish Your Business โ€ข Competition: โ€ข Analyze the competition โ€ข Local & State Regulations: โ€ข Know the rules and regulations of the Industry
  • 23. 80 % 40 % 70 % 30 % 75 % 72 % 2013 2014 2015 2016 2017 20182016 2017 2018 โœ“ Target Market โœ“ Market Segment โœ“ Market Size analysis โœ“ Market Trends Analysis โœ“ Competition Dog Walker Market Analysis Describe here
  • 24. Target Market Demographics โœ“ Breakdown by any combination: age, gender, income, education, ethnicity, marital status, education, household (or business), size, length of residence, type of residence or even profession/Occupation. Psychographics โœ“ This refers to 'personality and emotions' based on behavior, linked to purchase choices, including attitudes, lifestyle, hobbies, risk aversion, personality and leadership traits. Lifestyle โœ“ This refers to Hobbies, recreational pursuits, entertainment, vacations, and other non-work time pursuits.
  • 25. Target Market Belief and Values โœ“ Refers to Religious, political, nationalistic and cultural beliefs and values. Life Stages โœ“ Life Stages is the Chronological benchmarking of peopleโ€™s lives at different stages. Geography โœ“ Drill down by Country, region, area, metropolitan or rural location, population density or even climate.
  • 26. Dog Walker Market Size The market size, measured by revenue, of the Dog Walking Services industry is $1.1bn in 2020. The market size of the Dog Walking Services industry is expected to increase 1.5% in 2020. The market size of the Dog Walking Services industry in the US has grown 3.2% per year on average between 2015 and 2020. The market size of the Dog Walking Services industry in the US increased faster than the economy overall.
  • 27. Dog Walker Service Industry Analysis Review available reports Approach the correct industry Demand & supply scenario Competitiv e scenario (Porterโ€™s Fi ve Forces Model) Recent developme nts Focus on industry dynamics
  • 28. S W TO S T R E N GT H Describe your Strength. O P P O RT U N I T Y T H R E AT W E A K N E S S Dog Walker Service SWOT ANALYSIS Describe your Opportunity. Describe your Weakness Describe your Threat
  • 29. Dog Walker Business Competitor Analysis โœ“ Find Your Competitors โœ“ Determine who your competitors are. โœ“ Take a look of their pricing โœ“ Determine what products your competitors offer. โœ“ Research your competitors sales tactics and results. โœ“ Analyze how your competitors market their products. โœ“ Take note of your competition's content strategy. โœ“ Analyze the level of engagement on your competitor's โœ“ Observe how they promote their marketing content.
  • 30. Sales & Marketing Plan Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 31. Marketing Objectives โœ“ To Design and Implement Marketing Control โœ“ Increase customer lifetime value โœ“ Engaged audience โœ“ Increased brand awareness โœ“ Positive product reviews โœ“ Launch product or service in a new market โœ“ Increase profitability and Improve ROI โœ“ To Know Market Costs and Profits โœ“ Grow Digital Presence
  • 32. Marketing Strategy Step 1: Take a snapshot of your companyโ€™s current situation. Step 2: Define who your target audience is. Step 3: Make a list of your marketing goals. Step 4: Research marketing tactics Step 5: Set your marketing budget.
  • 33. Offline Marketing Plan โœ“ Engage Local Media โœ“ Rent Billboard Space โœ“ Talk to the Press โœ“ Create Branded Merchandise โœ“ Network All the Time โœ“ Run Cross-Promotions โœ“ Connect with Your Community โœ“ Distribute Printed Materials โœ“ Hand Out Business Cards โœ“ Talk to Customers โœ“ Send Actual Mail
  • 34. Online Marketing Plan โœ“ Facebook Advertising โœ“ Google My Business โœ“ Content Marketing โœ“ Organic Social Media โœ“ Email Marketing โœ“ Webinars โœ“ Promote A Free Consultation โœ“ Speak At Events
  • 35. Marketing Budgets โœ“ Yellow Pages = $$ โœ“ Sales letter mailing to prospects = $$ โœ“ Clerical help on mailing list = $$ โœ“ Advertising in local business magazine = $$ โœ“ Advertising in newspaper business section = $$ โœ“ Brochure design and copywriting = $$ โœ“ Brochure printing = $$ โœ“ Registration for business exhibitions = $$ โœ“ Attend training session = $$ โœ“ Purchase new mailing label software = $$
  • 36. Financial Plan and Forecast Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 37. Financial Plan and Forecast โœ“ Startup Expenses โœ“ Sales Projections โœ“ Payroll Sheet โœ“ 3/5 Years Monthly Cost Estimation โœ“ 3/5 Years Break Even Analysis โœ“ 3/5 Years Financial Ratio Analysis โœ“ 3/5 Years Profit & loss Statement โœ“ 3/5 Years Cash flow Projections โœ“ 3/5 Years Balance Sheet โœ“ Ratio Analysis
  • 38. Dog Walker Startup Expenses Startup Amount Preliminary Expenses Legal fees (Lawyer, tax consultant) $ 700.00 Marketing research, traveling $ 50,000.00 Sub-Total $ 50,700.00 Fixed Assets Equipment $ 45,000.00 Office lease for the first 6 months $ 15,000.00 Office equipment(Desk, chairs, supplies, printers etc.,) $ 15,000.00 Software integration $ 50,000.00 Sub-Total $ 125,000.00 Other: Backend Staff Salaries Yearly $ 100,000.00 Office Rents & Operation Cost: (Office Rents, Utilities, Internet cost) $ 20,000.00 Misc $ 5,000.00 Sub-Total $ 125,000.00 Total Requirements $ 300,700.00
  • 39. Dog Walker Sales Forecast Year-1 CBD Oil 2019 Global Market Expected to Grow at CAGR 39.19 % and Forecast to 2023 Revenue Sources Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7 Product Service-1 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 Number of Clients Per Month 10 11 12 13 15 16 18 Product Service-2 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 Number of Clients Per Month 12 13 15 16 18 19 21 Product Service-3 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 Number of Clients Per Month 15 17 18 20 22 24 27 Product Service-4 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70 Number of Clients Per Month 10 11 12 13 15 16 18 Total Revenue ยฃ 105,577.00 ยฃ 116,134.70 ยฃ 127,748.17 ยฃ 140,522.99 ยฃ 154,575.29 ยฃ 170,032.81 ยฃ 187,036.10 Year-2 Revenue Sources Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7 Product Service-1 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 Number of Clients Per Month 31 33 36 39 42 45 49 Product Service-2 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 Number of Clients Per Month 37 40 43 47 50 54 59 Product Service-3 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 Number of Clients Per Month 46 50 54 58 63 68 73 Product Service-4 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 Number of Clients Per Month 31 33 36 39 42 45 49 Total Revenue ยฃ 501,589.39 ยฃ 541,716.54 ยฃ 585,053.86 ยฃ 631,858.17 ยฃ 682,406.82 ยฃ 736,999.37 ยฃ 795,959.32
  • 40. Dog Walker Loan Amortization
  • 41. Dog Walker Payroll Particulars Year-1 Year-2 Year-3 Year-4 Year-5 Staff Count Per Position Owner 1 1 1 1 1 IT tech/support 1 1 1 1 1 Developer and research Manager 1 1 1 1 1 Marketing Manager 2 2 2 3 3 Accountant 1 1 1 1 1 Communication Manager 1 1 1 2 2 Finance manager 1 1 1 1 1 Wage per position per Month Owner $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 IT tech/support $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00 Developer and research Manager $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00 Marketing Manager $ 16.00 $ 16.00 $ 16.00 $ 16.00 $ 16.00 Accountant $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00 Communication Manager $ 15.00 $ 15.00 $ 15.00 $ 15.00 $ 15.00 Finance manager $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
  • 42. Dog Walker Payroll Weekly Hours Owner 0 0 0 0 0 IT tech/support 40 40 40 40 40 Developer and research Manager 40 40 40 40 40 Marketing Manager 40 40 40 40 40 Accountant 40 40 40 40 40 Communication Manager 40 40 40 40 40 Finance manager 40 40 40 40 40 Payroll Per Position (Count x Salary) Owner $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 IT tech/support $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 Developer and research Manager $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 Marketing Manager $ 61,440.00 $ 61,440.00 $ 61,440.00 $ 92,160.00 $ 92,160.00 Accountant $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 Communication Manager $ 28,800.00 $ 28,800.00 $ 28,800.00 $ 57,600.00 $ 57,600.00 Finance manager $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 Total Payroll $ 248,480.00 $ 248,480.00 $ 248,480.00 $ 308,000.00 $ 308,000.00
  • 43. Dog Walker Break Even Point YEAR-1 Particulars Product Unit Price Amount Remarks Fixed Cost 143,640.00 variable Cost $ 834.00 30% Sales Price 2,780.00 Average Charge Per product Units Increment Break Even Point 74 Targeted units per Year to cover the loss Break Even Sales Amount 205,200.00 Target Sales value to recover loss Unit Fixed Cost Variable Cost Total Cost Sales 0 143,640.00 - 143,640.00 - 10 143,640.00 8,340.00 151,980.00 27,800.00 20 143,640.00 16,680.00 160,320.00 55,600.00 30 143,640.00 25,020.00 168,660.00 83,400.00 40 143,640.00 33,360.00 177,000.00 111,200.00 50 143,640.00 41,700.00 185,340.00 139,000.00 60 143,640.00 50,040.00 193,680.00 166,800.00 70 143,640.00 58,380.00 202,020.00 194,600.00 80 143,640.00 66,720.00 210,360.00 222,400.00 90 143,640.00 75,060.00 218,700.00 250,200.00 100 143,640.00 83,400.00 227,040.00 278,000.00 - 50,000.00 100,000.00 150,000.00 200,000.00 250,000.00 300,000.00 1 2 3 4 5 6 7 8 9 10 11 BEP Total Cost Sales
  • 44. Dog Walker Profit & loss Statement PROFIT AND LOSS PROJECTION Year 1 Details Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7 Revenue 14,388.50 15,827.35 17,410.09 19,151.09 21,066.20 23,172.82 25,490.11 COGS 60% 8,633.10 9,496.41 10,446.05 11,490.66 12,639.72 13,903.69 15,294.06 Commission to Store Seller 10% 575.54 633.09 696.40 766.04 842.65 926.91 1,019.60 Gross Margin 5,179.86 5,697.85 6,267.63 6,894.39 7,583.83 8,342.22 9,176.44 Gross Margin 36% 36% 36% 36% 36% 36% 36% EXPENSES Operating expenses Payroll 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00 Rent 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 Internet 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Printer inks & Papers 50.00 50.00 50.00 50.00 50.00 50.00 50.00 Water, Tea, Coffe, Tissues, etc 50.00 50.00 50.00 50.00 50.00 50.00 50.00 Platform Upgrade and Maintaining Cost 500.00 500.00 500.00 500.00 500.00 500.00 500.00 Renting Dedicated Server 250.00 250.00 250.00 250.00 250.00 250.00 250.00 Marketing campaign 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 7,000.00 Utilities 100.00 100.00 100.00 100.00 100.00 100.00 100.00 Total operating expenses 6,470.00 7,470.00 8,470.00 9,470.00 10,470.00 11,470.00 12,470.00 TOTAL EXPENSES 6,470.00 7,470.00 8,470.00 9,470.00 10,470.00 11,470.00 12,470.00 TOTAL OPERATING INCOME (1,290.14) (1,772.15) (2,202.37) (2,575.61) (2,886.17) (3,127.78) (3,293.56) TAXES Average Income Tax 25% - - - - - - - TOTAL TAXES - - - - - - - NET PROFIT (1,290.14) (1,772.15) (2,202.37) (2,575.61) (2,886.17) (3,127.78) (3,293.56) Net Profit % -9% -11% -13% -13% -14% -13% -13%
  • 45. Dog Walker Balance Sheet BALANCE SHEET PROJECTION ASSETS Current Assets Year-1 Year-2 Year-3 Year-4 Year-5 Cash and short-term investments 544,410.60 503,309.94 773,382.70 1,525,394.62 2,722,572.65 Total inventory 5,000.00 6,000.00 7,200.00 8,640.00 10,368.00 Accounts receivable 25,122.00 37,683.00 56,524.50 84,786.75 127,180.13 Total current assets 574,532.60 546,992.94 837,107.20 1,618,821.37 2,860,120.78 Property and Equipment Year 1 Year 2 Year 3 Year 4 Year 5 Equipment/Machinery/Compute/Laptop 50,000.00 65,000.00 84,500.00 109,850.00 142,805.00 Less Accumulated depreciation expense 5,000.00 11,500.00 19,950.00 30,935.00 45,215.50 Total Property and Equipment 45,000.00 53,500.00 64,550.00 78,915.00 97,589.50 Other Assets Year 1 Year 2 Year-3 Year-4 Year-5 Long-term investments 15,120.00 19,656.00 25,552.80 33,218.64 43,184.23 Deposits 12,500.00 16,250.00 21,125.00 27,462.50 35,701.25 Total Other Assets 27,620.00 35,906.00 46,677.80 60,681.14 78,885.48 TOTALASSETS 647,152.60 636,398.94 948,335.00 1,758,417.51 3,036,595.76
  • 46. Dog Walker Balance Sheet LIABILITIES Current Liabilities Year 1 Year 2 Year-3 Year-4 Year-5 Accounts payable 12,523.00 18,784.50 28,176.75 42,265.13 63,397.69 Accrued expenses 5,462.00 8,193.00 12,289.50 18,434.25 27,651.38 Notes payable/short-term debt - - - - - Capital leases - - - - - Total Current Liabilities 17,985.00 26,977.50 40,466.25 60,699.38 91,049.06 Debt Year 1 Year 2 Year-3 Year-4 Year-5 Long-term debt/Bank loan at 3.5% Interest 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 Loan Payment 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00 Total Debt 180,000.00 160,000.00 140,000.00 120,000.00 100,000.00 TOTAL LIABILITIES 197,985.00 186,977.50 180,466.25 180,699.38 191,049.06 EQUITY Year 1 Year 2 Year 3 Year 4 Year 5 Equity 482,040.00 482,040.00 482,040.00 482,040.00 482,040.00 Net Income (32,872.40) 253.84 318,447.31 809,849.39 1,267,828.56 Retained earnings - (32,872.40) (32,618.56) 285,828.75 1,095,678.14 TOTAL EQUITY 449,167.60 449,421.44 767,868.75 1,577,718.14 2,845,546.70 TOTAL LIABILITIES AND EQUITY 647,152.60 636,398.94 948,335.00 1,758,417.51 3,036,595.76
  • 47. Dog Walker Cashflow Statement CASH FLOW PROJECTION Operating activities Year-1 Year-2 Year-3 Year-4 Year-5 Net income (32,872.40) 253.84 318,447.31 809,849.39 1,267,828.56 Depreciation and Amortisation 5,000.00 6,500.00 8,450.00 10,985.00 14,280.50 Accounts payable - - - - - Prepaid Expense (25,122.00) (12,561.00) (18,841.50) (28,262.25) (42,393.38) Inventory (5,000.00) (1,000.00) (1,200.00) (1,440.00) (1,728.00) Accrued Expense, things that are paid at the end of the month - - - - - Total operating activities (57,994.40) (6,807.16) 306,855.81 791,132.14 1,237,987.69 Investing activities Year-1 Year-2 Year-3 Year-4 Year-5 Capital expenditures (50,000.00) (15,000.00) (19,500.00) (25,350.00) (32,955.00) Acquisition of business - - - - - Sale of fixed assets - - - - - Other investing cash flow items - - - - - Total investing activities (50,000.00) (15,000.00) (19,500.00) (25,350.00) (32,955.00)
  • 48. Dog Walker Cashflow Statement Financing activities Year-1 Year-2 Year-3 Year-4 Year-5 Preferred stock - - - - - Total cash dividends paid - - - - - Common stock 482,040.00 - - - - Bank Loan 180,000.00 (20,000.00) (20,000.00) (20,000.00) (20,000.00) Total financing activities 662,040.00 (20,000.00) (20,000.00) (20,000.00) (20,000.00) Cumulative cash flow 544,410.60 (41,100.66) 270,072.76 752,011.92 1,197,178.03 Beginning cash balance 544,410.60 503,309.94 773,382.70 1,525,394.62 Ending cash balance 544,410.60 503,309.94 773,382.70 1,525,394.62 2,722,572.65
  • 49. Dog Walker Ratio Analysis
  • 50. 4.3 2.5 3.5 4.5 2.4 4.4 1.8 2.8 2 2 3 5 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 4.3 2.5 3.5 4.5 2.4 4.4 1.8 2.8 2 2 3 5 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 4.3 2.5 3.5 4.5 2.4 4.4 1.8 2.8 2 2 3 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3 YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT 1st Qtr2nd Qtr 3rd Qtr 4th Qtr 1st Qtr2nd Qtr 3rd Qtr 4th Qtr 1st Qtr2nd Qtr 3rd Qtr 4th Qtr YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT
  • 51. Appendix โœ“ Copy of Business Registration Certificate ( If any) โœ“ Copy of License ( If any) โœ“ Employer Identification Number (EIN) ( If any) โœ“ Bank Statement ( If any)
  • 52. 5 Weapons Needed for Dog Walker Success โœ“ Know Your Rules & Regulations โœ“ Get Creative with Service Providing โœ“ Build โ€“ and Maintain โ€“ Your Brand โœ“ Donโ€™t Compromise about quality of Service โœ“ Think About Branding NOT Profit
  • 53. Why Dog Walker Service Fails โœ“ Not knowing your audience โœ“ Lack of Leadership & Hard Work โœ“ Not Knowing Your Target Market โœ“ Taking Sponsorship Seriously? Not Nearly Enough. โœ“ Social Media Pitfalls โœ“ On-site Execution โœ“ Location, location, location โœ“ Pricing Strategies
  • 54. Business Exit Strategy โœ“ Merger & Acquisition (M&A) โœ“ Initial Public Offering (IPO). โœ“ Sell to a friendly individual. โœ“ Make it your cash cow. โœ“ Liquidation and close
  • 55. Sample Business Plan Here is a Sample Business Plan that I have prepared for one of my clients who is looking for $2 Million
  • 56. Industry I worked with o Transport Industry o Accommodation Industry o Ambulatory Health Care Services o Arts, Entertainment, and Recreation o Beverage and Tobacco Product Manufacturing o Building Material, Garden Equipment and Supplies Dealers o Clothing and Clothing Accessories Stores o Food Manufacturing o Furniture and Related Product Manufacturing o Health and Personal Care Stores o Mining, Quarrying, and Oil and Gas Extraction o Motor Vehicle and Parts Dealers o Nursing and Residential Care Facilities o Personal and Laundry Services o Plastics and Rubber Products Manufacturing o Professional and Business Services o Real Estate, Rental and Leasing o Warehousing and Storage o Waste Management and Remediation Services o Wholesale Trade o Chemical Industry o Computer Industry o Agriculture industry o Construction Industry o Education Industry o Pharmaceutical Industry o Health care Industry o Hospitality Industry o Entertainment Industry o News Media Industry o Energy Industry o Manufacturing Industry o Music Industry o Electronics Industry o Retail Industry o Fashion Industry o SAAS, APP Industry o Robotics o Travel & Tourism Industry o Restaurant Industry o e-commerce Industry o Personal Service Industry o Finance Industry o Relationship App, Site o Motion Picture and Sound Recording Industries o Professional, Scientific, and Technical Services
  • 57. Testimonial Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
  • 58. Thank You For More Details My Blog: www.planforstartup.com E-Mail: accruon@gmail.com Do You want to Order Your Pitch Deck or Full Business Plan (30+ Pages Business Plan with 15+ pages 5 years Financial Plan)? Order Here! www.fiverr.com/businessfixxx