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Final Presentation E Busines
- 1. Tilburg University THE SMARTNESS OF THE ALIBABA BUSINESS NETWORK KoenDriessen SjoerdKoolen David van derLoo WouterDusée e-Business
- 2. THE ALIBABA BUSINESS NETWORK What is it? Goal:make it easy to do business anywhere Result: a cost-effective platform and trustable market for foreign trade from and to China
- 3. Alibaba network, network organization performance? Smits and Ribbers (1999) framework Performance is measured using Provan (2007)
- 4. Alibaba network, Networkability? Österle et al. (2002) Networkability: Processes : 3.7 Products and services : 3.17 Organizational structure : 2.67 Employees and company culture: 2.78 Information systems : 4.44 Total networkability (avg): 3.28 on scale of 0 to 5
- 6. the ability to offer membership programs
- 8. any Questions? Alibaba network,
Editor's Notes
- Cost-effective: lowering transaction costsTrustable: Trustpass (Alibaba checks seller status)Information: e-marketNegotitation: trademanagerPayment: alipay (If the deal is closed, the buyer sends his money to Alipay, which only gives the seller his money, if the buyer has confirmed the correct receival of goods)Delivery: mostly outside of Alibaba
- 1 The Alibaba Group is listed on the Hong Kong stock2 This variable can be seen as both organizational as a network variable, as it uses both levels to compute it. Also, it can give a representation of the performance of both levels. 3 Shows the dependence of SMEs on the Alibaba business network and therefore the performance of the network on a network level.4 Because of the focus of the Alibaba.com e-market to expand the foreign trade possibilities, which is in line with the goals of Chinese SMEs.
- There is room for improvement in networkability. Employees should be able to better independently identify problems, alternatives and opportunities, and decision making could be improved. Also structures for internal networking could be improved as can be seen in the networkability. IS is high due to API, and vast amounts of IT (Cloud computing)
- Related to CCEC: CCEC has not automated processes and controls all processes, Alibaba: Services to facilitate transaction processes enriche the possibility of the Alibaba business network.Alibaba: Lets users decide how business is doneRelated to Metalmerge: Metalmerge has only limited scopeAlibaba.com is supporting many different industries, offers opportunities for businessesto look beyond their familiar industry. -Alibaba has a truly worldwide market
- The first success factor is that Alibaba.com supports different industries The second important success factor is the ability to offer membership programs A third success factor is its market share and strong market positionGive example of plastic to ball-point pen marketing
- This covers the smartness of the Alibaba business network, which can be classified as smart because it has the ability to quickly connect and disconnect and the ability to plug and play. The dynamic structure of the network also contributes to its smartness. Smartness can also be seen as a relative characteristic because a smart network is smarter than others. As said before, when compared with other networks, Alibaba.com stands out in terms of network orchestration, its integration in many different industries, its high market share and elaborate information and negotiation facilities. However no evidence of embedded business logic was found, so it does not meet all the requirements to be classified as a smart business network.