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This project report compromise of
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STRENGTH IN THE BRANDED MS WHICH MAKES THE CUSTOMER USE THE SAME.
STUDY ON THE POSITIONING OF XP IN RO’S.
PROFILE OF XP USERS.
THE INCENTIVE STRATEGY FOR XP USERS.
SYNERGY BETWEEN XTRAPREMIUM AND XTRAREWARD PROGRAMME.
This project report compromise of
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STRENGTH IN THE BRANDED MS WHICH MAKES THE CUSTOMER USE THE SAME.
STUDY ON THE POSITIONING OF XP IN RO’S.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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2. Introduction
Reliance Petrolium Ltd. Was set up by RIL (Reliance Industries
Limited) .
It is one of the India’s largest privet sector companies based in
Mumbai.
Products – Oil and Gas, Petroleum, Petrochemicals, Polyester,
Textiles, Retail, Insurance, SEZ, Telecom.
Ranked at 126th position in the Forbes Global 2000 list (2010).
3. Objectives
To attain global best practices and become a world-class utility.
To provide uninterrupted, affordable, quality, reliable and clean
power, to millions of customers.
To achieve excellence in service, quality, reliability, safety and
customer care.
To work with vigour, dedication and innovation, with total
customer satisfaction as the ultimate goal.
To consistently achieve high growth with the highest levels of
productivity.
4. Profile
Type Public (BSE: 532743)
Industry Petroleum and Gas
Founded 2008
Headquarters Mumbai, India
Key people Mukesh Ambani
Products Petroleum
Revenue 3,678.00 crore (US$ 665.72 million)
Parent Reliance Industries
5. Vision
Vision
Through sustainable measures, create value for the nation.
Enhance quality of life across the entire socio-economic spectrum .
Help India to become a global leader in the domains where it
operates.
Create value for all stakeholders
Grow through innovation
Ensure energy security of the nation
Lead in good governance practices
Foster rural prosperity
6. Top Leaders of Reliance Industries
Limited(RIL)
The company was co-founded by Dhirubhai Hirachand Ambani and
his cousin Champaklal Damani in 1960s as Reliance Commercial
Corporation.
Dhirubhai Hirachand Ambani
Anil AmbaniMukesh Ambani
7. Top Leaders of Reliance Industries
Limited(RIL) (Cont’d…..)
In 1965, the partnership was ended and Dhirubhai continued
the polyester business of the firm.
After the De-Merging of Reliance into two parts in 2005 Mukesh
Ambani got Reliance Industries and IPCL. Younger brother Anil
Ambani received telecom, power, entertainment and financial
services business of the group.
8. Legal Dimensions
Reliance Industries Limited is India’s largest private sector
company registered under Companies Act, 1956 incorporated on 8
May, 1973.
It is a Company Limited by shares.
It is an Indian Non-Government Company.
9. Companies in the Oil Business
Reliance Oil & Gas E&P Private Limited incorporated on 10th
March 2008.
Reliance Oil & Gas Private Limited incorporated on 09th June
1993.
Reliance Oil Petroleum Private Limited on 08th October 1992.
These above three are unlisted companies
Reliance Assam Petrochemicals Limited is a public company
incorporated on 25th October 1994. It is Limited by shares and is
unlisted.
10. Companies in the Oil Business (Cont’d…..)
Reliance Petro Distribution Private Limited incorporated on 26
May, 2000 is a private company.
Reliance Petro Marketing incorporated on 17 June, 1999 is a
public company.
Reliance Petro Marketing Limited incorporated on 04 January,
2008 is a private company.
The above companies are Limited by shares and
are unlisted.
11. Major Milestones
2010
• RIL announced a strategic partnership in the oil and gas business with BP
(50:50).
• entered into partnerships with Atlas Energy, USA.
2009
• RIL joins the league of global deepwater oil and gas operators, KG-D6
basin.
• RPL merger with RIL: Value creation through scale and synergies.
2008
• Reliance took over majority control of GAPCO and started shipping
products to the East African markets.
• Reliance also signed MoU with GAIL (India) Limited.
2007
• merger of Indian Petrochemicals Corporation Limited (IPCL) with Reliance
Industries Ltd. (RIL)
12. Competitors
ESSAR OIL:
Indian fully integrated oil & gas company of international scale.
Strong presence across the hydrocarbon value chain -
Exploration, Production and Retail.
BPCL:
Indian state-controlled oil refining and marketing company.
Fortune Global 500 ranked at 272 (2011)
Products: Petrol, Diesel, fuel, Petrochemicals, Lubricant
13. Competitors (Cont’d…..)
HPCL
Indian state-owned oil company
Fortune 500 company, ranked at 336 (2011)
IOCL
Indian state-owned oil and gas company
Fortune 500 company, ranked at 98 (2011)
Accounts for a 47% share in the petroleum products market,
34.8% share in refining capacity and 67% downstream sector
pipelines capacity in India.
14. SWOT Analysis
Strengths:
Leading market position
Operational efficiency in refining
Strong financial performance
Weaknesses:
Increasing long term debt
Problem with the FCCU
15. SWOT Analysis (Cont’d…..)
Opportunities:
Joint venture with NOVA Chemicals
Acquisition of polyester assets of Hualon Corporation
Increasing demand for transportation fuels
Growing demand for petroleum products
Threats:
Intense domestic competition
Rising petrochemical supply in the Middle East
Fluctuating crude oil prices
Economic slowdown in India
16. Conclusion
Largest Private sector company in India.
Refining Life Redefining Growth
Reliance Petroleum opened its own Retail outlets with a huge
investment of Rs 5000 crore at various places across India. But
suddenly its announced to close down all of its retail outlets.
Fortune 500 listed company
To harness an emerging value creation opportunity in the global
refining sector.