Music Video Pitch
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The document proposes a music video for the song "Cough Cough" by the band Everything Everything. The video will feature the filmmaker's 8-year-old sister and focus on a concept-based storyline portraying her as both sweet and sinister. Locations will include Cannock Chase, the filmmaker's garden and houses. The intended audience is ages 15-40 to match the indie music genre.
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Feeback on questionnaire
The document analyzes audience research responses for a planned music video. It finds that the target audience is mostly male between ages 16-18 who watch music videos weekly. Respondents list favorite music videos and reasons why, providing ideas for making the planned video interesting through storytelling, visuals, and representing the lyrics. The most popular genres are R&B and hip hop. Publishing the video weekly on MTV is identified as the best way to promote it to the target audience.
Evaluation Q3
The document discusses feedback received from audiences on a music video. Pre-filming interviews and questionnaires with the target audience of young R&B fans helped the creator understand what to include, like relatable everyday themes. Post-filming feedback noted areas for improvement like being more emotive in the performance scene and using a flashier costume. Overall, the feedback process informed how to better meet audience expectations for the R&B genre.
Evaluation question 3
The document discusses the feedback the creator received from an audience throughout the process of creating a music video and related tasks. They conducted interviews early on to determine the genre of song, with most favoring a romantic genre. Feedback helped determine the story, lyrics, and tune of the song. Test screenings of early cuts of the video identified issues with acting and pacing. Additional feedback improved the video editing and effects. The final digipak and magazine ad designs also received positive feedback, confirming the success of the projects due to incorporating audience perspectives at each stage.
Questionnaire results a2
The questionnaire results showed that most respondents were female, between 16-24 years old, and preferred indie and pop music genres. They reported watching music videos daily, either on television or the internet. When asked about appropriate places to film a music video, a forest was the most popular choice. Most respondents felt the most important parts of a music video were the location and song. They also preferred music they could relate to personally. This information informed the creator's decisions around the genre, location, and story line for their music video, which features a love story with an illness twist.
Pitch
The document outlines a plan for a 7 minute short romantic drama film about a blind date between characters Arun and Rebekah that goes disastrously wrong. It provides details on the treatment, purpose, screening, development, target audience, legal/ethical considerations, character breakdowns, lighting plan, storyboards, budget, production schedule, and includes a sample scene and questions for feedback.
Group pitch
The document discusses plans for a music video for the song "Crooked Smile" by J-Cole. It will tell the story of a female protagonist dealing with societal pressures and expectations of appearance. Key elements that will be included are:
1) Tracking shots of the female protagonist to show her journey of self-realization and overcoming insecurities.
2) Scenes of the protagonist wearing makeup and then wiping it off to symbolize shedding unrealistic standards.
3) Outdoor locations like a park to set the mood along with lighting and costume changes.
4) Using social media as the primary promotion method to reach their target 16+ audience dealing with similar issues.
Audience questionnaire analysis
The group created a questionnaire with 10 questions that was given to 10 members of their target audience aged 15-21 in order to analyze the results and improve their music video ideas. Based on the responses, the group found that their target audience preferred pop, dance and indie music genres and artists like Beyoncé. They also preferred music videos with locations like beaches and festivals that had a happy, summery vibe with dancing. Respondents suggested some changes like adding more of a storyline or shots in London to the group's original music video idea.
Dps finished
Vienna has found fame and success as a pop star over the past 6 months with her debut single reaching number one. She discusses how she has always been determined to succeed in music despite lacking support from her unsupportive family who never believed in her talents. Her inspiration came from a dream she had at age 12 after her parents ripped up her application for a singing competition. This event inspired her debut song "I'm Dreaming". Vienna is currently writing new songs for her album while preparing for upcoming performances and music videos, all while cherishing her newfound independence and career success.
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Feeback on questionnaire
The document analyzes audience research responses for a planned music video. It finds that the target audience is mostly male between ages 16-18 who watch music videos weekly. Respondents list favorite music videos and reasons why, providing ideas for making the planned video interesting through storytelling, visuals, and representing the lyrics. The most popular genres are R&B and hip hop. Publishing the video weekly on MTV is identified as the best way to promote it to the target audience.
Evaluation Q3
The document discusses feedback received from audiences on a music video. Pre-filming interviews and questionnaires with the target audience of young R&B fans helped the creator understand what to include, like relatable everyday themes. Post-filming feedback noted areas for improvement like being more emotive in the performance scene and using a flashier costume. Overall, the feedback process informed how to better meet audience expectations for the R&B genre.
Evaluation question 3
The document discusses the feedback the creator received from an audience throughout the process of creating a music video and related tasks. They conducted interviews early on to determine the genre of song, with most favoring a romantic genre. Feedback helped determine the story, lyrics, and tune of the song. Test screenings of early cuts of the video identified issues with acting and pacing. Additional feedback improved the video editing and effects. The final digipak and magazine ad designs also received positive feedback, confirming the success of the projects due to incorporating audience perspectives at each stage.
Questionnaire results a2
The questionnaire results showed that most respondents were female, between 16-24 years old, and preferred indie and pop music genres. They reported watching music videos daily, either on television or the internet. When asked about appropriate places to film a music video, a forest was the most popular choice. Most respondents felt the most important parts of a music video were the location and song. They also preferred music they could relate to personally. This information informed the creator's decisions around the genre, location, and story line for their music video, which features a love story with an illness twist.
Pitch
The document outlines a plan for a 7 minute short romantic drama film about a blind date between characters Arun and Rebekah that goes disastrously wrong. It provides details on the treatment, purpose, screening, development, target audience, legal/ethical considerations, character breakdowns, lighting plan, storyboards, budget, production schedule, and includes a sample scene and questions for feedback.
Group pitch
The document discusses plans for a music video for the song "Crooked Smile" by J-Cole. It will tell the story of a female protagonist dealing with societal pressures and expectations of appearance. Key elements that will be included are:
1) Tracking shots of the female protagonist to show her journey of self-realization and overcoming insecurities.
2) Scenes of the protagonist wearing makeup and then wiping it off to symbolize shedding unrealistic standards.
3) Outdoor locations like a park to set the mood along with lighting and costume changes.
4) Using social media as the primary promotion method to reach their target 16+ audience dealing with similar issues.
Audience questionnaire analysis
The group created a questionnaire with 10 questions that was given to 10 members of their target audience aged 15-21 in order to analyze the results and improve their music video ideas. Based on the responses, the group found that their target audience preferred pop, dance and indie music genres and artists like Beyoncé. They also preferred music videos with locations like beaches and festivals that had a happy, summery vibe with dancing. Respondents suggested some changes like adding more of a storyline or shots in London to the group's original music video idea.
Dps finished
Vienna has found fame and success as a pop star over the past 6 months with her debut single reaching number one. She discusses how she has always been determined to succeed in music despite lacking support from her unsupportive family who never believed in her talents. Her inspiration came from a dream she had at age 12 after her parents ripped up her application for a singing competition. This event inspired her debut song "I'm Dreaming". Vienna is currently writing new songs for her album while preparing for upcoming performances and music videos, all while cherishing her newfound independence and career success.
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This document provides a treatment and production details for a 7-minute drama film called "Life". The film tells the story of a protagonist who is bullied at school and hates his life. One day, he helps a homeless person he meets, which makes him feel better. They become friends and help each other deal with the struggles they face. The treatment discusses the film's style, similar films, characters, locations, budget, and target audience. The goal is to relate the issues of bullying and homelessness to viewers and show that there are people who can help.
Dps draft 2
Vienna has found fame and success as a pop star with her debut single reaching number one. She has always faced an unsupportive family who never believed in her musical dreams. This lack of support from her family only made her more determined to succeed. Her inspiration came from a dream she had as a 12-year-old after her parents ripped up her application for a singing competition telling her she would never make it as a singer. She used this experience to help write her debut song "I'm Dreaming". Vienna is currently busy writing new songs for her album while preparing for upcoming performances and music videos hoping to achieve the same level of success as her musical idol Taylor Swift.
Assignment 1(1)
A good music video fits the lyrics, pacing, and mood of the song through its narrative, shot timing, and color scheme. The visuals and style should also match the music's genre and target audience. When making the video, be original and don't slow down fast songs or use inappropriate visual elements that clash with the music.
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summer media work
This document contains a student's analysis of the music video for "Wake Up Call" by Maroon 5. The student summarizes the plot of the video, which depicts the lead singer Adam Levine shooting another man after finding him in bed with Levine's girlfriend. The student analyzes several elements of the video, including how it incorporates lyrics, shots of the band members, and a narrative structure. Overall, the student believes the video is entertaining but does not significantly depart from typical music video conventions aside from its narrative focus.
Article copy
The interview summarizes an interview with up-and-coming artist Bethany Baldwin. Some key details include: Bethany has been singing since she was a little girl and is grateful to have achieved her goal of being a professional artist. When her song hit number one on the charts, her family and friends were shocked but supportive. Bethany finds it surreal to now be recognized in public as an artist after starting as a shy 19-year-old singing in her room. She has been in the music industry for about a year and encourages others to pursue their passions no matter how long it takes.
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Q3
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Bethany Baldwin has announced plans to tour the UK, Europe, and America next year following the release of her new album "An Encounter" on January 2nd. She said she has been working on the album for over a year with supportive people helping her finish. While specific tour dates have not been announced yet, they will be released in the new year. The article includes examples of how quotes and images of Baldwin will be featured in the magazine using box out copy designs to highlight important information.
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Media evaluation q1 num2
The document discusses how the media producer's music video conforms to and challenges conventions of the rap genre. It conforms by selecting a black artist, using inner-city locations, and including fashion elements like snapbacks and jewelry popular with rappers. However, it subverts conventions by not promoting drug or weapon use, which are often featured, and by avoiding objectifying representations of women that usually attract the "male gaze." The producer aimed to conform to audience expectations while challenging aspects that could promote harmful behaviors.
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The document analyzes the results of a survey about music video preferences among 15-20 year olds. It finds that pop music is the most popular genre and performance-based videos are preferred. Most respondents watch music videos nearly every day. The summary will help guide the creation of a music video that appeals to its target demographic.
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Pros and cons of music video’s
Music videos have pros and cons according to the document. Pros are that music videos allow artists to showcase their image and theme of a song, which can lead to more popularity and money. Cons are that music videos can mislead viewers and involve a lot of expensive work like hiring actors and special effects. The author also notes personal pros would be showing skills and expressing emotions, but cons would be difficulties getting locations, actors, and risks of bad effects.
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The document discusses the author's musical tastes over different stages of life. In early years, the author enjoyed the song "It wasn't me" for its catchy melody and rhythm. As a teen, the author liked "Superstar by Lupe Fiasco" particularly for its meaningful lyrics and entertaining music video. Now, the author favors "Drake take care" due to its pleasant melody and visually appealing music video.
Pitch
This document provides a pitch treatment for a 7-minute short romantic drama film. It will follow a date between characters Arun and Rebekah that is awkward and irritating, culminating in an argument where Arun storms out of the restaurant. The purpose is to showcase the filmmaker's editing skills while subverting expectations of a typical romantic date. It will be screened on YouTube and film festivals in hopes of developing it further. The target audience is 15-25 year olds and some content may be rated 12 or 15 due to potential swearing or irritation between characters during their date.
Evaluation question3
The document summarizes feedback received on a music video uploaded to YouTube and Facebook. Both positive and negative feedback was received. Negative feedback included suggestions to add music during an intro without words to build tension, dim the background music during a conversation scene, and include a shot of a character in a mirror disappearing. The creator acknowledges these ideas could improve the video. Overall the feedback was pleasing, and future videos would incorporate this feedback to improve.
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Pitch Presentation
This document provides a treatment and production details for a 7-minute drama film called "Life". The film tells the story of a protagonist who is bullied at school and hates his life. One day, he helps a homeless person he meets, which makes him feel better. They become friends and help each other deal with the struggles they face. The treatment discusses the film's style, similar films, characters, locations, budget, and target audience. The goal is to relate the issues of bullying and homelessness to viewers and show that there are people who can help.
Dps draft 2
Vienna has found fame and success as a pop star with her debut single reaching number one. She has always faced an unsupportive family who never believed in her musical dreams. This lack of support from her family only made her more determined to succeed. Her inspiration came from a dream she had as a 12-year-old after her parents ripped up her application for a singing competition telling her she would never make it as a singer. She used this experience to help write her debut song "I'm Dreaming". Vienna is currently busy writing new songs for her album while preparing for upcoming performances and music videos hoping to achieve the same level of success as her musical idol Taylor Swift.
Assignment 1(1)
A good music video fits the lyrics, pacing, and mood of the song through its narrative, shot timing, and color scheme. The visuals and style should also match the music's genre and target audience. When making the video, be original and don't slow down fast songs or use inappropriate visual elements that clash with the music.
Music video treatment
Mabel is a Spanish-born Swedish pop singer known for her 2015 debut single "Know Me Better" and 2017 hit "Finders Keepers." The document discusses a proposed music video for her song "Thinking of You." The concept is that the singer has fallen for a guy friend but isn't sure if he feels the same way. Throughout everyday activities with friends, the audience sees her battling her emotions. Close-up and mid shots will emphasize how sad she is to be in blind love without knowing if he cares for her too.
summer media work
This document contains a student's analysis of the music video for "Wake Up Call" by Maroon 5. The student summarizes the plot of the video, which depicts the lead singer Adam Levine shooting another man after finding him in bed with Levine's girlfriend. The student analyzes several elements of the video, including how it incorporates lyrics, shots of the band members, and a narrative structure. Overall, the student believes the video is entertaining but does not significantly depart from typical music video conventions aside from its narrative focus.
Article copy
The interview summarizes an interview with up-and-coming artist Bethany Baldwin. Some key details include: Bethany has been singing since she was a little girl and is grateful to have achieved her goal of being a professional artist. When her song hit number one on the charts, her family and friends were shocked but supportive. Bethany finds it surreal to now be recognized in public as an artist after starting as a shy 19-year-old singing in her room. She has been in the music industry for about a year and encourages others to pursue their passions no matter how long it takes.
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Q3
The student asked peers in their sixth form to provide feedback on a music video they created for class. The peers they asked represented the target audience of 16-18 year olds. They received both positive and negative feedback. The positive feedback praised specific shots and how they portrayed the narrative. The negative feedback pointed out issues like shots being too long or shaky. This feedback will help the student edit the video to better appeal to their target audience, such as using different angles and more shots to avoid lengthy ones. The overall feedback was useful for understanding what the target audience did and did not enjoy about the music video.
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The document discusses research for props, costumes, makeup, hair styles, and locations for a music video. It summarizes Tich's music videos which feature simple, classic styles. It also summarizes common elements in recent pop music videos, such as natural makeup looks and casual costumes. Influential photographs are mentioned from photographers like Jim Crone and Karla Ticas that focus on hair, makeup and fashion. The research will help inform creative choices for the student's own music video project.
Final box out copy
Bethany Baldwin has announced plans to tour the UK, Europe, and America next year following the release of her new album "An Encounter" on January 2nd. She said she has been working on the album for over a year with supportive people helping her finish. While specific tour dates have not been announced yet, they will be released in the new year. The article includes examples of how quotes and images of Baldwin will be featured in the magazine using box out copy designs to highlight important information.
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The photo shoot plan is for a magazine featuring the indie rock band The Coasts. Photos will show the band members looking casual and happy on a tropical holiday to represent their relaxing, fun music. Male models will wear casual clothes and smile to appear relaxed. Backgrounds will include coastlines in blue, green and white to set the tone. The photographer will use an iPhone 5c. Photos are meant to transport readers to a calm, tropical scene reflective of the band's genre. One photo shows the photographer and a friend on the coast displaying the colors that will be used on the magazine cover.
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The document discusses how the media producer's music video conforms to and challenges conventions of the rap genre. It conforms by selecting a black artist, using inner-city locations, and including fashion elements like snapbacks and jewelry popular with rappers. However, it subverts conventions by not promoting drug or weapon use, which are often featured, and by avoiding objectifying representations of women that usually attract the "male gaze." The producer aimed to conform to audience expectations while challenging aspects that could promote harmful behaviors.
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The document discusses how the media producer's music video conforms to and challenges conventions of the rap genre. It conforms by selecting a black artist, using inner-city locations, and including fashion elements like snapbacks and jewelry popular with rappers. However, it subverts conventions by not promoting drug or weapon use, which are often featured, and by avoiding objectifying representations of women that usually attract the "male gaze." The producer aimed to conform to audience expectations while challenging aspects that could promote harmful behaviors.
Survey Monkey Results
The document analyzes the results of a survey about music video preferences among 15-20 year olds. It finds that pop music is the most popular genre and performance-based videos are preferred. Most respondents watch music videos nearly every day. The summary will help guide the creation of a music video that appeals to its target demographic.
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Music videos have pros and cons according to the document. Pros are that music videos allow artists to showcase their image and theme of a song, which can lead to more popularity and money. Cons are that music videos can mislead viewers and involve a lot of expensive work like hiring actors and special effects. The author also notes personal pros would be showing skills and expressing emotions, but cons would be difficulties getting locations, actors, and risks of bad effects.
What music means to me
The document discusses the author's musical tastes over different stages of life. In early years, the author enjoyed the song "It wasn't me" for its catchy melody and rhythm. As a teen, the author liked "Superstar by Lupe Fiasco" particularly for its meaningful lyrics and entertaining music video. Now, the author favors "Drake take care" due to its pleasant melody and visually appealing music video.
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This document provides a pitch treatment for a 7-minute short romantic drama film. It will follow a date between characters Arun and Rebekah that is awkward and irritating, culminating in an argument where Arun storms out of the restaurant. The purpose is to showcase the filmmaker's editing skills while subverting expectations of a typical romantic date. It will be screened on YouTube and film festivals in hopes of developing it further. The target audience is 15-25 year olds and some content may be rated 12 or 15 due to potential swearing or irritation between characters during their date.
Evaluation question3
The document summarizes feedback received on a music video uploaded to YouTube and Facebook. Both positive and negative feedback was received. Negative feedback included suggestions to add music during an intro without words to build tension, dim the background music during a conversation scene, and include a shot of a character in a mirror disappearing. The creator acknowledges these ideas could improve the video. Overall the feedback was pleasing, and future videos would incorporate this feedback to improve.
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Evaluation question 1
This document discusses the conventions used in a music video created by the author for an indie rock song. It begins by introducing the genres and styles considered, including narrative, performance, and intertextual references commonly seen in rock music videos. It then analyzes the author's own video, which uses a mix of narrative and performance styles to tell the story of a friends with benefits relationship. Key conventions like the link between lyrics and visuals, use of black and white imagery, and similarities to other indie rock band's videos are discussed. The document concludes by reflecting on how the author's video effectively utilized common music video conventions.
Question 2 - Genre
The document summarizes the genre, codes, and conventions of a pop music video the author created. It establishes the genre through an upbeat song, fast editing, youthful characters, and focus on the artist. While some conventions like teenagers and trends were followed, others like alcohol/drugs and overt sexuality were avoided. The mise-en-scene uses bright colors and art supplies to set a fun tone. Generic elements like the ideal relationship and attractive actors will appeal to the target audience. Feminist theory of the "male gaze" does not apply as the female is not sexualized.
Focus group analysis
The focus group provided useful feedback on music videos:
- They enjoyed videos that told emotive stories or featured creative visuals like color.
- Their expectations for a music video included unique imagery that represented the artist and lyrics matching the visuals.
- They preferred a mix of narrative and live performance to showcase the band's personality.
- The Paramore video for "Now" was favored for its empowering metaphor portrayed through colorful visuals.
research.pptx
This document provides information about the target audience, research, and experiments for a music video project. The target audience is males ages 16+ who enjoy underground rap music. Research found the genre has a smaller audience than pop or rap. Survey results showed most viewers are under 18 and watch music videos daily. Experiments testing shots, editing, and performer practice helped prepare for the music video. Inspiration was drawn from other music videos regarding camera angles, lighting, visual effects, and storytelling elements.
Evaluation question 1
The media product uses and develops conventions of real Pop/House music videos. Research like asking people what they envisioned for the video aligned with genres conventions of parties and DJs. The video features these elements to attract its young target audience and interpellate viewers by adhering to the genre's expectations rather than challenging norms. It also employs techniques like the male gaze to further engage the audience.
Planning presentation for pitch
The student has chosen to create a comedy/fantasy music video for the song "If I Had a Tail" by Queens of the Stone Age. The video will represent the character in the song who feels they are better than others, and show that all people should be treated equally. Inspiration comes from videos by Kodaline, Bloodhound Gang, and Fall Out Boy that relate to the concept. The target audience watches channels like KERRANG and SCUZZ, so the video will include performance, narrative, and concept elements that are popular and entertaining. Production is expected to take 1-2 weeks with 1-2 months of post-production editing.
Music video analysis
The music video being analyzed is Avicii's "Waiting for Love". It tells the narrative story of an elderly man going on a journey on his mobility scooter to find his wife who disappeared. The visuals are edited to match the pace and tone of the music. However, some parts of the narrative are unclear and elements like being chased by an ostrich are unrealistic. The video aims to amplify the song's theme of love but some scenes do not closely relate to the lyrics. Technically, the video uses fast pacing, lighting, and effects to create an authentic feel matching the genre of the electronic music.
Question 3
The document discusses feedback the creator received from their target audience on their country music video project. They conducted surveys and test screenings with their target demographic (mostly females ages 10-17) to gather feedback on their storyboard, rough cut, and finished video. The feedback indicated that the narrative was clear and appealing, and reflected conventions of the country music genre. Suggested improvements were minor, such as adding more lip syncing or guitar playing. Overall, the audience feedback validated that the creator successfully crafted a video matching their target demographic.
Robbers - Existing Media Product Analysis
The document analyzes and summarizes the music video for "Robbers" by The 1975 band. It notes that the video tells a storyline rather than just showing the band, explores a relationship between a couple, and uses a dark, musky mise-en-scene through costume and location to establish the indie rock genre. The locations seem exotic, foreign, and slightly dangerous which could inspire rebellion in teenage audiences. Overall, the analysis takes inspiration from the video's costume, location, relationship narrative, and genre conventions for the creator's own project on The 1975 song "Girls".
Evaluation Question 1
This document summarizes a music video created for a rap/rock band. The video tells a story through a chase scene and includes clips of an actor lip syncing the song's lyrics. It follows conventions like using visuals that correspond to the music's beats. However, it breaks conventions like voyeurism that do not suit the song. Flashbacks are used to reflect on the themes of finding another way out, developing an idea from other music videos. Though mostly a chase scene, the changing scenery and events keep viewers engaged, like the video for "Yonkers" with its shocking moments. The video thus uses, develops and challenges conventions of the genre.
Quesrtion 3
The student conducted surveys and received feedback at multiple stages of creating a music video to understand their target audience and improve the video. Feedback indicated the target audience was mostly female ages 10-17 and they preferred a clear narrative over romance. Additional feedback helped the student improve editing techniques, add more lip syncing, and understand the video successfully appealed to and reflected the country music genre for its target audience.
Music video analysis
The music video being analyzed is Avicii's "Waiting for Love". It tells the narrative story of an elderly man going on a journey on his mobility scooter to find his wife who disappeared. The visuals in the video are edited to match the pace and lyrics of the song. While some aspects of the video amplify the song's theme of love, other parts do not directly relate to the lyrics. The video demonstrates genre characteristics of electronica like fast pacing and cuts, though it does not feature the artist as many of Avicii's other videos do.
I Gotta Feeling- The Black Eyed Peas
This document provides an analysis of the music video for "I Gotta Feeling" by The Black Eyed Peas. It summarizes that the video fits the dance music genre by showing people getting ready for and attending a party where they dance and have a good time, matching the song's lyrics. Several technical aspects of the video are also discussed, including the handheld camera work, use of slow motion, fast-paced editing to match the beat, and lighting and costumes that create an energetic atmosphere and align with hip hop conventions. The basic narrative and party footage are highlighted as inspirations for the author's own music video work.
Media evaluation
The document summarizes the media student's music video project and influences. It discusses:
1) Initial plans to do a film but deciding on a music video about a boy cheated on by his girlfriend.
2) Influences for the music video including shots from "All of Me" and narrative focus from "Unfaithful".
3) Influences for the album packaging including nature themes from Bon Iver and keeping elements similar to the original.
4) Receiving positive feedback on conveying emotion in the music video from audience questionnaires and peers while also getting suggestions to improve edits.
Extended project
Sophie Hoskin proposes to create a music video for an original song as part of her extended project. She will write and record the song, research music video styles, storyboard ideas, shoot footage at a public location using a camcorder, and spend a week editing the final video. Her goal is to develop skills in music video production for potential future career opportunities. She outlines her planning process, including songwriting, location scouting, equipment use, and areas for improvement if she were to create another video.
Evaluation Q1
The document discusses conventions in music videos and how the author's music video both followed and challenged conventions of the R&B genre. It followed conventions such as establishing the main protagonist, incorporating both narrative and performance scenes with changes in lighting, using subtle costume choices, and editing techniques common to the genre. However, it challenged conventions by not including a title at the beginning, not focusing on exotic locations, and portraying a strong female protagonist going against stereotypes.
Evaluation Q3 2
The interviews and questionnaires conducted with the target audience prior to filming helped the creator learn what their audience wanted and did not want to see in the music video. The audience preferred mainstream artists like Chris Brown who appeal to female audiences and address everyday issues in their music. Feedback after filming indicated the creator could have shown more emotion during performances and used a flashier costume and makeup. Viewing the video with family also provided suggestions to change minor details and the Drake reference.
Treatment Sheet
The document provides details on the concept, narrative, performance, camera work, editing, and lighting for a music video. The concept involves a dark theme where the main character yearns for human interaction due to problems at home and school. It will be filmed at the singer's house and a park. The narrative will follow the character leaving her home and singing in the park. Close ups of the singer will show the emotions portrayed in the lyrics. A variety of camera shots and editing techniques will be used to keep the audience engaged. Natural lighting will be used to fit the dull mood, and grey filters may be added.
Question one evaluation
The document discusses conventions in music videos and how the student's music video project used and challenged conventions. It begins by outlining common music video types (performance, narrative, concept) and describing conventions for different genres. It then discusses how the student's video incorporated elements of multiple types and had an unconventional narrative compared to typical indie music videos. The student aimed to include conventions like close-ups of the artist but challenged conventions like a consistent theme/color scheme. Overall, the student tried to both use and push boundaries of typical music video conventions.
Forms and Conventions
The document discusses the forms and conventions of music videos in the indie/rock genre. It notes that typical elements include:
- Performance footage of the band
- Implications of drug and alcohol use
- Relationships between boys and girls but without clear narratives
The author's music video incorporates some of these elements, such as performance footage and implying drug use, but challenges conventions by including snippets of a relationship story and beach footage to imply life continues beyond the relationship. Overall, the author aims to be accessible to different audiences while still appealing to the target demographic.
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Music Video Pitch
- 1. My Music Video Pitch Olivia Thompson
- 2. My Proposal • I have chosen the brief of creating a music video. I decided to create the video to a song called ‘Cough Cough’ by a band called Everything Everything. • The band are a British Indie band that formed in late 2007. The band consists of four male members.
- 3. Lyrics • The lyrics to the song mainly portray war and pollution as well as showing people rioting, the police and fire. Other clips include fire, scrunched up video tape and money. • In my video I will not be following the same route as the band. My video won’t include anything about war or pollution, mainly just clips contrasting with the lyrics and random shots to appeal to my audience.
- 4. Members • As I am directing, filming and editing my music video I will not be starring in it. • I only have one member in my music video as this was all I needed to produce the video I wanted. • The star of my music video is my eight year old sister Teagan. I asked her to be in it and she kindly agreed.
- 5. Storyline • I decided that I didn't’t want a structured narrative in my music video as it wouldn't’t fit with the song I have chosen. • Instead I chose to focus more on a concept based music video. I thought that this was the best structure for my video. • I wanted to portray a young girl who in parts of the video looked sweet and innocent. However in other parts, mainly the fast, edgy cuts she looks more sinister and evil.
- 6. Target Audience • The intended audience for my music video is for people between the age of 15 and 40. This is because I feel that the content that is going to be in my video would reach out more to this age group because of the music genre. • I don't think that it will be suitable for anybody under the age of 15 due to the themes involved and an older audience wouldn't normally listen to this particular genre of music.
- 7. Location • In my music video I have used many locations that fit with my structure. • The places that I have used are Cannock Chase, my garden, around my house and my nans house.