The document summarizes the planning and research done to create a film trailer and accompanying promotional materials. It analyzes three existing trailers and posters to identify common codes and conventions. Key influences included the trailer for Friday the 13th for establishing shots and character representations. The student's own trailer challenges conventions by not showing explicit violence. Both the poster and magazine cover were informed by research of other examples to conform to real media conventions like fonts, colors, and cover images while promoting the intended film.