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XR and
the Future of Fun
Aaron Pulkka
Head of Production
XR and the
Future of Fun
Session Overview
•Personal XR
•Location Based XR
•Micro-Amusement Parks
•Q&A
XR and the
Future of Fun
Personal XR
Personal Home VR
Microsoft Windows “Mixed Reality” VR
XR and the
Future of Fun
Home VR
subset of home
gaming market
“Mobile” VR
Mobile AR
AR Cloud Gaming
Mobile AR
XR and the
Future of Fun
Personal VR
niche market
Personal AR
mainstream
XR and the
Future of Fun
Location
Based XR
DisneyQuest 1998 - 2017
XR and the
Future of Fun
Controlled spaces
bypass sensor
limitations and
enhance immersion
Immersive Theater
Immersive Theater
Immersive Theater
Immersive Theater
XR and the
Future of Fun
XR enhances
escape rooms
and immersive
theater
XR and the
Future of Fun
Social XR
and e-sports
on the rise
$1.5B VR Theme Park in China
Projected Mixed Reality
Immersive Disney Resort
XR and the
Future of Fun
Theme parks
blurring lines
between
Virtual and
Reality
XR and the
Future of Fun
Micro-
Amusement
Parks
Curation
Collaboration
Creation
Never-ending quest for the Future of Fun
NFL Immersive 360 VR Series
This series provided season-long access to practice
facilities, locker-rooms and game day.
Dave & Buster’s VR Exploration (2013)
Before there was much “R” to VR, D&B
commissioned us to build and test it all – content,
tracking, haptics, oh my!
Organic Tequila Cloud
Seriously. It rains actual, delicious tequila. The
cloud is a warm Jalisco afternoon inviting people to
visit Mexico.
Oomiyu Papercraft Robotic Kits
This paper craft robotic owl allows young makers to
get a taste of mechanics, electronics and
programming.
The CW The Flash
Calling all aspiring meta-humans! Test your reflexes
in this STAR mobile lab to see how you measure up.
Clients:
Client: Award:
Client:
Joint Venture Partner: Client:
STEAM Carnival
Our reimagined carnival uses play to inspire the
next generation of inventors.
Sponsors:
The Ledge Haptic VR
Vive Tracker Piñata Party
Space Squad in Space Story Room
XR and the
Future of Fun
Micro-Amusement Parks
Hubs for the
Future of Fun
Join the conversation @ARealityEvent & #AWE2017
XR and the
Future of Fun
Questions?
Aaron Pulkka
https://linkedin.com/in/aaronpulkka
@apulkka

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